Engine Yard Case StudyGamification in HR

Prepared By

Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.

Phone – 9744551114Mail – manu_melwinjoy@yahoo.com

Kindly restrict the use of slides for personal purpose.Please seek permission to reproduce the same in public forms and presentations.

Engine Yard

• Engine Yard, the leading

Platform as a Service

(PaaS), has selected

Badgeville’s technology to

add a gamification layer on

top of its vibrant customer

support community.

Engine Yard

• The integration of Badgevilleinto the Engine Yard supportcommunity enables thecompany to optimize itssupport organization andgenerate a higher level ofcommunity engagement byproactively recognizing andrewarding community inputfrom customers andemployees.

Engine Yard

• This increases efficiency of

customer service overall

and reduces costs as the

company’s global customer

service organization

continues to grow to meet

the increasing demand for

its services worldwide.

Engine Yard

• “For the past six years, we

have witnessed our

visionary customers and

partners create innovative,

high performance Web

applications,” said Bill Platt,

VP, Operations at Engine

Yard.

Engine Yard

• Gamification is now a part of

how their talented support team

communicates with customers

and employees. Powered by

Badgeville and Zendesk, they

were able to deploy a powerful

rewards and recognition

experience across our customer

and employee-facing support

programs in just a few short

weeks.”

Engine Yard

• “Badgeville's Behavior

Platform demonstrates how

customers can be extremely

creative with Zendesk's API

and javascript framework to

work with third-party

integrations," said Pierre

Grenier, Senior Product

Manager, Zendesk.

Engine Yard

• By integrating the Badgeville

Behavior Platform with the

Zendesk support community,

Engine Yard has addedgame

mechanics to the user

experience of its global

customer base to achieve the

many business objectives.

Engine Yard

• Some business objectives

are

– Create engagement andencourage contributions inthe support community

– Provide live feedback andreal-time content

– Reduce number of supporttickets filed

Engine Yard

• Some business objectives

are

– Increase speed of response

to support tickets and bug

fixes

– Increase customer

satisfaction survey responses

Engine Yard

• Some business objectives

are

– Recognize communitymembers providing bestanswers

– Reward customers whosuggest productenhancements and featuresthat are implemented