PowerPoint Presentation

Subtle engagement and outright fun: Using gamification to improve the effectiveness of your international marketing

British Council SIEM ConferenceDecember 2015 Pete JenkinsPhoto by John-Morgan - Creative Commons Attribution License https://www.flickr.com/photos/24742305@N00

HR Gamification

Pete Jenkins - June 2016

Picture by Pete Jenkins1

Petes current titles GAMIFICATION+ LTD 20152

Founder GAMIFICATION+ LTDEntrepreneur in Residence at University of BrightonChair International Gamification Confederation (GamFed)Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment)Organiser of Brighton Gamification MeetupAmbassador for Worthing & Adur and Brighton & Hove Chambers of Commerce

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Gamification refers to the use of game mechanics in non-gaming contextsThe process of making activities more game-like

Picture by Pete Jenkins3

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http://www.thefuntheory.com/speed-camera-lottery-0

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Future definitionGamification is becoming a catch all word that encompasses not just gamificationbut also serious games, simulations, game based learning and playful experiences Raftopoulos (2015)5

Marigo Raftopouloshttp://www.researchgate.net/publication/274963363_How_enterprises_play_Towards_a_taxonomy_for_enterprise_gamification

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Games give us unnecessary obstacles that we volunteer to tackle Bernard Suits

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Activision spent 6 years and how much money developing and launching the game Destiny?A. 31,000,000B. 105,000,000C. 310,000,000

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How much did Destiny make in sales on the first day?A. 50,000,000B. 500,000,000C. 900,000,000

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What percentage of video game players in the UK are female?A. 27%B. 41%C. 52%

Background picture from Freepik9

SCIENCE10

DopamineOxytocinSerotoninEndorphins

Marczewskis Three Layers of Motivation

http://www.gamified.uk/2014/01/13/layers-motivation/12

Youtube video.13

HARD FUN

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EASY FUN

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PEOPLE FUN

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SERIOUS FUN

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Autodesk1854% increase in trial usage

15% increase in buy clicks

http://www.autodesk.co.uk/products/3ds-max/free-trial

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Maersk

http://www.maersk.com/en/hardware/quest-for-oil

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VIRTUOSO

Virtuoso from GraviTalent20

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6Cs frameworkCommunications & Campaigns

Cherish

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cherish

http://www.zlien.com/

Captivate

captivate

http://www.xprize.org/

Challenge

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challenge

https://secure-nikeplus.nike.com/plus/?locale=en_gb

Connect

connect

https://www.ingress.com/

Create

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create

https://crashthesuperbowl.doritos.com/

Champion

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https://community.giffgaff.com/t5/Hub/ct-p/hub

For more fun access whitepapers, webinars and articles on our websiteThank you for playing.pete.jenkins@gamificationplus.ukhttp://gamificationplus.uk@gamifiplus @petejenkins

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