Gaming principles in people & change management

step to ludology

about design

gamers‘ world

gamification

practical examples

implementation obstacles

new horizons

Petr Pouchlý | Court of Moravia

how ‘bout you

?

agon

alea

ilinx

mimesis

agon

agon

alea

alea

ilinx

ilinx

mimésis

mimésis

paidia - ludus

hope you play often ;)

is life a game?

basics of learning

game of mind

it‘s lovely play

but quite difficult game

easy to follow

?

art design

industry design

urban design

human centered design

guess what is gamification ;)

hell yeah, true story, bro

nerds & geeks

casual players

join P1 of entertainment industry

experience economy

?

definition

PBL - gamification - playful design

productivity

loyalty

sales

engagement

crm data

change of behaviour

(employer) branding

strategic simulations

playful (big picture) visualisation

business larp

playful campaign

process management

human capital

marketing

change management

education

supply distribution

assembly line

complex strategy

team cooperation

real participation

influencing the outcome

clear rules

easy to understand gameboard

defined interaction

powerful story

mistakes allowed

reward at the end

meaningful expectation

passive approach

serious theme

attractive content

clever design

approval by society

...

overlap & beneficial output

?

beware of the dark side

datasexuality, but...

more, but still consumption

fear of acceptance

difficulty of implementation

paralysis of analysis

guarantee of correct decision

missing basics in company

absence of global strategy

can‘t win by ignoring the change

your turn

Petr Pouchlý | Court of Moravia

+420 724 004 855 | linkedin.com/company/court-of-moravia