REVEAL – L’OrealGamification in HR

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.

REVEAL

• “Reveal the Game” was

developed by L’Oreal to help

applicants challenge themselves

in the development of a new

product launch using a real-

world scenario.

REVEAL

• Applicants can compete with

each other and share results via

social media. For recruiters, it is

a great way to gauge actually

performance and recruit the

best.

REVEAL

• Gamification tools deployed by us call for

solutions to real-life challenges. it helps us

screen the applicant’s analytical skills which

may not be possible via traditional hiring

means. we attempt to recruit 20% of the

company’s managerial cadre though gaming

channels,” says mohit james, hr director at

l’oreal.

REVEAL

• Applicants are encouraged to participate

with the hopes of earning prizes or being

selected for the recruitment process.

According to the official rules, the

winner is determined by both the

“highest score” and the “best response”

to the game’s final question.

REVEAL

• Every six months, there is a grand prize,

such as a five day trip to Paris, for the

“Global Competition”, and another

prize for each of their five professional

areas: Sales Development, Research &

Innovation, Operations, Marketing, and

Finance & Controlling.

REVEAL

• With over 6,000 likes on

Facebook, Reveal has become a

popular game and has won a

number of industry awards,

including “Most innovative way of

attracting graduates“.

REVEAL

• Serious games, like Reveal,

are successfully helping

companies to recruit top

talent from around the

world.

REVEAL

• For L’Oreal, it also helps

determine the best fit within the

company for an individual based

on their strengths. To play the

game for yourself, visit “Reveal

the Game“.