Companies adopting gamification in HRGamification in HR

Prepared By Manu Melwin Joy

Assistant ProfessorSCMS School of Technology and Management

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

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Companies adopting gamification in HR

• In HR, gamification has implications for recruitment, benefits administration, health and wellness initiatives, and employee engagement. While the applications feel deceptively simple and fun, the organization benefits from tangible return on engagement.

Companies adopting gamification in HR

• Gamification occurs most often at the digital level. Every interaction creates data sets for adoption and performance that employers can use to modify the environment or better support employees.

Companies adopting gamification in HR

• Large companies such as Accenture, Deloitte, GE, Ford, Google, and Microsoft are using gamification principles to change the way they work. Here are a few of the ways major companies have successfully integrated gamification into HR functions.

Companies adopting gamification in HR

• Google Code Jam – This competition, focused on

software writing, helps the company recognize new recruits. With prizes up to $50,000, the approach attracts talented engineers and developers who are interested in testing their skills within a crowd.

Companies adopting gamification in HR

• co.uk – The British equivalent of the

National Security Agency uses this website to attract qualified candidates. Individuals applying for certain positions must crack the code to move through the recruiting process.

Companies adopting gamification in HR

• Badgeville – Deloitte’s executive training

program uses gamification to improve learning pathways, real-world simulations, and offer feedback. The program has resulted in a 50 percent increase in course completion and 36 percent higher weekly retention rates.

Companies adopting gamification in HR

• REVEAL – L’Oreal uses a gaming platform,

complete with avatars and rewards, to test candidate knowledge and skill sets. The game offers much more than a vetting system, however. It also teaches individuals about the business, the organizational structure, and team members who work on new products.