Blogging

How do I write blogs good and do other stuff good too?

What Blogs are used for?• Opinion pieces• Personal experience• Easiest way to have your own website• Stimulate business

BLOG = Better Listings On Google

SEO friendly blogs• Updated often

– What is “often”?– Most agree at least once a week new content is needed. You

can update once a day.

• Centered around 1 keyword and specific to 1 topic– Best to stick to the rule to keep the KW in the:

• H1 of the blog,• 3 times in the body text and• Ensure the KW is in the url

SEO friendly blogging software• www.blogger.com• www.blog.com• www.wordpress.com

• All give free hosting• Urls and blog indexing SEO friendly• Actual blog layout SEO friendly• Backend user friendly

Make your blog count• The more often you update and submit to

social bookmarking sites the more your blog in general will rank organically

• Submit to (a few examples):– Reddit– Digit– See this article for a comprehensive list

• Blogs should build up their own PR and organic strength

Different types of blogs• Two main different types of blogs

1) Onsite blog2) External blog

Onsite blog– Updated content

when Google scrawls site (very important)

– Additional KWs– Great casual way

of updating your site visitors about new products

– Extra internal links (can be anchor text links)

Offsite Blog• One way inlinks• Great area to swap links as

part of a ‘link weave’ (aka link wheel)– Build up page rank for your

blogs themselves so they have power and a voice in the industry

– Share link juice to a variety of your websites to keep a non circular flow of links (and no mutual links meaning you should not backlink from your websites to your blogs)

• The blogs themselves can rank organically and lead to more business

Blog content• Not too long (around 2 paragraphs).• Based around 1 topic• Not always linking back to our website• Finding inlinks for the blog (also comes from

submitting to blog directories)• Can use youtube clip, pics, interview style or

recent online NP article• Not formal language (in general)• Needs activity at least once a week• When we write the blogs they must use:

1 (Researched KW’s and2 (Anchor text hyperlinks

Any Questions/Comments