How to Monetize Blogging with Social Media, SEO and Content Marketing

How to Monetize BloggingUsing Blogs, Social Media, SEO & Content Marketing

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Agenda

• Introduction• Content Marketing• Social Media• Search Engine Optimization• Blogging• Questions & Answers

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Introduction

• Kuno Creative– Inbound Marketing Agency– Certified HubSpot Partner– Since 2000

Chad H. Pollitt@CPollittIU

Facebook.com/ChadHPollitt

Twitter: #KunoBlog

Introduction

• Kuno Creative– Inbound Marketing Agency– Certified HubSpot Partner– Since 2000

• Chad H. Pollitt– Director of Social Media & Search Marketing– B.S. in Entrepreneurship, Indiana University– Internet Marketing Masters Certification,

University of San Francisco– Decorated Veteran of Operation Iraqi Freedom– Frequent guest lecturer & blogger, keynote

presenter, featured on multiple radio shows, newspapers and The Wall Street Journal

Chad H. Pollitt@CPollittIU

Facebook.com/ChadHPollitt

Twitter: #KunoBlog

Content Marketing

Content Marketing is the creation and sharing of content for the purpose of promoting a product, service or cause. Though the focus of this content may not specifically be about your organization or its offerings, often assets created for the purpose of content marketing include a mix of problem-specific information and thought leadership.

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Creation and Sharing of Content

People only go to the Internet for TWO reasons

1. To Solve a Problem2. To be Entertained

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Creation and Sharing of Content

Types of Content

1. Advanced Content2. Blog Content/Website Content3. Videos/Webinars4. Podcasts/Audio5. Images/Graphics6. Widgets, Plugins, Apps7. Slide Presentations8. Press Releases

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Promoting a Product, Service or Cause

• Direct vs. Indirect

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Assets Created for Content Marketing

• Problem Specific Information• Thought Leadership

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Social Media

Social media are primarily Internet- and mobile-based tools for sharing and discussing information among people. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.

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Social Media

• Content Distribution Channel• Allows for Content to be Easily

Shared and Discussed• Build a Community• Become a “Thought Leader”

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Social Media

• Popular Social Media Websites

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Social Media

• Match Your Content Assets with Appropriate Social Media Platforms

Video – YouTubeAudio – MySpace Slide Presentations – SlideShare Images/Graphics – Flickr,

Photobucket, PicassaWidgets – WidgetboxPress Releases - PitchEngine

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Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic") search results.

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Keywords

Short Tail vs. Long Tail

Ex. 1: Tires vs. Ford Mustang TiresEx. 2: Golf Shoes vs. Nike Men’s Golf Shoe


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Keywords

Research Your Keywords Here:

https://adwords.google.com/select/KeywordToolExternal


On-Page Factors

URLPage TitleAlternative TextHeader 1 Tags

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Meta DescriptionsMeta KeywordsAlternative TextContent


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Page TitleMeta Description

URL


Off-Page Factors

Backlinks (Inbound Links)

A link pointing from one website to another.Inbound refers to a link to your website.

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Off-Page Factors

Anchor Text

The text that a user would click on to follow a link.If the link is an image the Alt Tag will serve as the anchor text.

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Off-Page Factors

Inbound Link Building Best Practices

• Produce High Quality Content• Do Competitive Research with SEO Quake• Issue Press Releases• Guest Post on Other’s Blogs• Invite People to Post on Your Blog• Make Your Site Easy to Bookmark Share• Directories

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Blogging

A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.

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Blogging

• Monetization1. Building Personal Brand Equity2. Google AdSense3. Affiliate Marketing4. Banner Ads5. Ecommerce6. Donations7. Lead Generation8. Membership

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Blogging

• Popular Free Blog Platforms– WordPress– Joomla– TypePad– Weebly– Blogger– Tumblr

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Social Media & SEO Cheat Sheets

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Download at: KunoCreative.com

Questions & Answers

Slides Posted at: KunoCreative.com/blog

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How to Monetize Blogging with Social Media, SEO and Content Marketing

Business

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