Leeds Businesss Week Part 2 SEO, Blogging & LinkedIn

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Transcript of Leeds Businesss Week Part 2 SEO, Blogging & LinkedIn

Page 1: Leeds Businesss Week Part 2 SEO, Blogging & LinkedIn

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Part 2SEO, Blogging&

LinkedIn#LeedsBizWeek@jrconsultancy

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Page 2: Leeds Businesss Week Part 2 SEO, Blogging & LinkedIn

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Current social media usage?

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Survey Results

Usage

•Less than ¼ of you are blogging•80% using Facebook regularly•75% using Twitter regularly•70% using LinkedIn regularly

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Survey Results

Link between SEO & Social

•A 1/3 of people don’t see the link between•Only 11% have a good understanding of the link

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Survey Results

Who are you following on twitter?

•Industry related news•Professional bodies•Thought Leaders•Celebrity thought leaders•Competitors and associate companies•Influential people

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Survey ResultsGenerated business?

•1/3 of people have generated business from social media

– Sign up on courses– Recruitment– Data capture (competitions)– Woolly ones like

• Web traffic• Branding• influencers

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Survey ResultsPro’s and Con’s of LinkedIn

•Competitors can see connections•Not very intuitive•Great place to network•Charity saying not sure it is useful•Generates business•Keeping in touch with people•Great for finding people

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Survey ResultsWho do you connect with?

•3% don’t connect with anyone•30% only connect with people the have met•12% connect with anyone•55% are somewhere in between

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What would you like to know?

• An immense amount of things!

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Introductions

Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce

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Strategy/Aims/Objectives

• Do you simply want to raise awareness?• What is the key message that you want to

send to your followers/potential followers?• Are you looking to fundraise or gather

supporters?• Do you want to inform followers about the

work you, as a charity or business for that matter carry out and who it benefits?

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Keywords

What have you searched for on Google?

• Best restaurant in Bradford• Intellectual property lawyer, UK• Ebook cover designer

All this could be new business for you

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SEO – Search Engine Optimisation

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SEO - Search Engine Optimisation

SEO is nothing more than:•Create great content. •Ensure this content is accessible to search engines.•Make pages unique and relevant.•Make the content popular.

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On Site

• Keywords• Content• Technical Aspect• Usability

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Off site

• Relevancy• Links• Reviews• Reputation

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Why I use LinkedIn

• Business development and opportunity generation.

• Because it’s where the people are.

• Convenient tool to make and manage connections.

• Handy way for me to stay in touch with my network

• Increases my knowledge.

• Improves my search engine optimisation.

• Oh I get 30% of my business from it!!

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Optimising your profile• Make sure your public profile setting is set to full view.

• Include everything you do in your profile – plus your past companies, your education, and activities.

• Give your profile a custom URL (your name).

- From this: http://www.linkedin.com/profile/view?id=34305911

- To this: http://uk.linkedin.com/in/jonnyross

• Include the link to your profile in your e-mail signature.

• Link to your website and blog for enhanced SEO.

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Optimising your profile

• Link to your websites for enhanced SEO.

• Three quality backlinks.

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What LinkedIn describes as your ‘Network’

Connections of the Connections of your Connections

Your Connections

Connections of your Connections }

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In this room, who has ...

• A Solicitor in London?

• Contacts at PwC?

• Retailer in Australia?

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Winning business from LinkedIn

• Joined groups• Got involved • Networked• 30% of my

business now comes from this group

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LinkedIn • Powerful

search engine

• Keywords in profile

• Strategic searches for sales

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To be found – 100% complete; Summary

– Your industry and location– An up-to-date current position/job

(with a description)– Two past positions– Your education– Your skills (min 3)– Photo– At least 50 connections

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How to increase your network

• Same group• Common interests• Common connections

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Make a connection, then stalk their list!

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Look at contacts via Companies

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Exporting contacts

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Why should I Blog?

Anyone blogging? Do you understand what a blog is?

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How to create an editorial calendar. It sounds complex…but it isn’t!

• People think it needs to be fancy and detailed.

• Two advantages; planning and accountability.

• There are lots of ways to create an editorial calendar, but let’s keep it simple.

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Step 1: Make a list of key dates for the year

• Product launches• Events / trade

shows• Marketing

campaigns• Promotions• Holidays• Sporting events• Key milestones

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Step 2: Add these to your Roadmap

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Step 3: A comprehensive list of all your fundraising events/campaigns.

• Do any of these fit in nicely with your roadmap so far?

• Split them evenly throughout the year.

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Step 4: Open a Google Spreadsheet

• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet

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Time to think of Blog Titles•Use a number (7 Secrets to success)•Teach me (How To Do..)•Ask a question (Are you king of twitter?)•Talk to me (use you and your)•Just say no (Don’t buy this)•Use celebs/brands and popular trends (Pizza Express is the winner – Email Marketing)•Be controversial •Make an unusual association (How Lemons help your HR)

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And I can help you…

• Research your keywords• Create and help write a blogs• Train teams or individuals on

LinkedIn/Twitter/Facebook/Google Plus• Use LinkedIn for targeting …. And of course, SEO/websites!

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Challenge me?Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time to ask questions!

•For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

•Carry on the conversation with me on twitter @jrconsultancy