Leeds Businesss Week Part 2 SEO, Blogging & LinkedIn
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Transcript of Leeds Businesss Week Part 2 SEO, Blogging & LinkedIn
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Part 2SEO, Blogging&
LinkedIn#LeedsBizWeek@jrconsultancy
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Current social media usage?
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Survey Results
Usage
•Less than ¼ of you are blogging•80% using Facebook regularly•75% using Twitter regularly•70% using LinkedIn regularly
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Survey Results
Link between SEO & Social
•A 1/3 of people don’t see the link between•Only 11% have a good understanding of the link
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Survey Results
Who are you following on twitter?
•Industry related news•Professional bodies•Thought Leaders•Celebrity thought leaders•Competitors and associate companies•Influential people
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Survey ResultsGenerated business?
•1/3 of people have generated business from social media
– Sign up on courses– Recruitment– Data capture (competitions)– Woolly ones like
• Web traffic• Branding• influencers
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Survey ResultsPro’s and Con’s of LinkedIn
•Competitors can see connections•Not very intuitive•Great place to network•Charity saying not sure it is useful•Generates business•Keeping in touch with people•Great for finding people
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Survey ResultsWho do you connect with?
•3% don’t connect with anyone•30% only connect with people the have met•12% connect with anyone•55% are somewhere in between
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What would you like to know?
• An immense amount of things!
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Introductions
Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce
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Strategy/Aims/Objectives
• Do you simply want to raise awareness?• What is the key message that you want to
send to your followers/potential followers?• Are you looking to fundraise or gather
supporters?• Do you want to inform followers about the
work you, as a charity or business for that matter carry out and who it benefits?
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Keywords
What have you searched for on Google?
• Best restaurant in Bradford• Intellectual property lawyer, UK• Ebook cover designer
All this could be new business for you
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SEO – Search Engine Optimisation
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SEO - Search Engine Optimisation
SEO is nothing more than:•Create great content. •Ensure this content is accessible to search engines.•Make pages unique and relevant.•Make the content popular.
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On Site
• Keywords• Content• Technical Aspect• Usability
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Off site
• Relevancy• Links• Reviews• Reputation
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Why I use LinkedIn
• Business development and opportunity generation.
• Because it’s where the people are.
• Convenient tool to make and manage connections.
• Handy way for me to stay in touch with my network
• Increases my knowledge.
• Improves my search engine optimisation.
• Oh I get 30% of my business from it!!
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Optimising your profile• Make sure your public profile setting is set to full view.
• Include everything you do in your profile – plus your past companies, your education, and activities.
• Give your profile a custom URL (your name).
- From this: http://www.linkedin.com/profile/view?id=34305911
- To this: http://uk.linkedin.com/in/jonnyross
• Include the link to your profile in your e-mail signature.
• Link to your website and blog for enhanced SEO.
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Optimising your profile
• Link to your websites for enhanced SEO.
• Three quality backlinks.
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
What LinkedIn describes as your ‘Network’
Connections of the Connections of your Connections
Your Connections
Connections of your Connections }
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In this room, who has ...
• A Solicitor in London?
• Contacts at PwC?
• Retailer in Australia?
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Winning business from LinkedIn
• Joined groups• Got involved • Networked• 30% of my
business now comes from this group
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LinkedIn • Powerful
search engine
• Keywords in profile
• Strategic searches for sales
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
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To be found – 100% complete; Summary
– Your industry and location– An up-to-date current position/job
(with a description)– Two past positions– Your education– Your skills (min 3)– Photo– At least 50 connections
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How to increase your network
• Same group• Common interests• Common connections
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Through groups
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Make a connection, then stalk their list!
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Look at contacts via Companies
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Exporting contacts
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Opportunities
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Why should I Blog?
Anyone blogging? Do you understand what a blog is?
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How to create an editorial calendar. It sounds complex…but it isn’t!
• People think it needs to be fancy and detailed.
• Two advantages; planning and accountability.
• There are lots of ways to create an editorial calendar, but let’s keep it simple.
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Step 1: Make a list of key dates for the year
• Product launches• Events / trade
shows• Marketing
campaigns• Promotions• Holidays• Sporting events• Key milestones
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Step 2: Add these to your Roadmap
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Step 3: A comprehensive list of all your fundraising events/campaigns.
• Do any of these fit in nicely with your roadmap so far?
• Split them evenly throughout the year.
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Step 4: Open a Google Spreadsheet
• Sole Trader or maybe 4 staff..? • Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet
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Time to think of Blog Titles•Use a number (7 Secrets to success)•Teach me (How To Do..)•Ask a question (Are you king of twitter?)•Talk to me (use you and your)•Just say no (Don’t buy this)•Use celebs/brands and popular trends (Pizza Express is the winner – Email Marketing)•Be controversial •Make an unusual association (How Lemons help your HR)
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And I can help you…
• Research your keywords• Create and help write a blogs• Train teams or individuals on
LinkedIn/Twitter/Facebook/Google Plus• Use LinkedIn for targeting …. And of course, SEO/websites!
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Challenge me?Does anyone want to challenge me, does anyone think this is all a load of nonsense?
It’s time to ask questions!
•For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
•Carry on the conversation with me on twitter @jrconsultancy