Blogging for readers and seo
13
Transcript of Blogging for readers and seo
Purpose Dictates Content
Pick a one
Write a blog on how to play tennis (general)Write about how to get into Wimbledon (specific)
Tools
• WordPress – Self Hosted• Google Analytics• Google Webmaster Tools• Google Alerts• WordPress SEO (Yoest)• Facebook Page• Twitter• LinkedIn
• Canva• Hootsuite• Quora• Buzzsumo• Open Site Explorer (Moz)• Facebook Groups• LinkedIn Groups• Forums• Trade Publications• HARO
Process
Write
Share
Respond
Measure
Research
Write
• Make a list of topics you know about• Create 5 to 10 buckets
– Create titles based on those buckets• Ask your community – what are the top 10,20, 100
questions – Use those as blog titles “How do I.. “ What is a … “
Strokes Serve Mental Game
Training Rules Marketing Agent Inspiration
Tips Racket Strategy Sneakers What is a set?
Campus Marketing
Sports agencies
Highlight Pros
Grip Rules Quizzes Drills Regulations US Open Requirements
Rags to Riches
Arm Drills Prepare Partner Scoring High School % UnderdogsSwing Technique Nutrition Doubles
Write
Share
Respond
Measure
Listening
Research
Research
Research
