MODERN MARKETINGSEO, Blogging, Social Media and Content

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What is Modern Marketing?

A customer centric marketing strategy that provides a personalized and unified

experience, through the creation and sharing of content at the right time and through the right channel, resulting in a

relationship.

Let’s Get Started With the Customer

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The Internet Has Changed the Marketing Rules

Pushing message to client

One way message Business generated

content Interrupt client-direct

immediate action Hard to measure results

Guarding information

Pulling client to the message

Interactive conversation User generated content

xxx Engage, build relationship

xxx Real time metrics Sharing information

It Was – Outbound Push It Is – Inbound Pull

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The Customer is in Control Now!

Self-serve, self-educate via

10+ sources of information

Sources: Google ZMOT, 2011 CEB study

Complete 60% of purchase decision before contact

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Focus on the Relationship with Your Customer

Learn more about your customers. Gain insight using social media.

Speak you customer’s language. Utilize marketing automation.

Search Engine Optimization

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Google is the new yellow pages

Worldwide, we conduct 131Billion searches per month on the web.

61% of global internet users research product online.

44% begin the research on search engines. Google sites led the search market with 65%

of SEARCH queries. Optimizing For Search Engines Is A Necessity!

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Focus on Your Customer’s Search

The more keyword-rich content you generate, the more search engines will find (and love) you.

Define your audience. Fundamental, but many people forget it!

Write good content - Relevant, useful and simple content Plan a clear structure. Visitors should ideally find information

in 2-3 clicks maximum. Make it look good - It matters! This is your brand. Update your content regularly. Give them a reason to return

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But Don’t Forget the Robots

Companies with more indexed web pages get over 200% more leads.

Keyword Research and Use The title tag, The h1 and h2 headings in the page, Link

text, The page URL, Image alt text, Bold and italicized text Get links from other high-quality sites

Good content is the best long-term strategy Structure your site for SEO – Good navigation, sitemap,

key page links Analyze your site – Track and analyze results

Content and Blogging

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Content: Attract Your Customers and

the Robots

Blogs + Blogging

Comment Marketing

News/Media/PRSEO

Social Networks

Word of Mouth

Q+A Sites

Forums

Video

Podcasting

Webinars

Research/White Papers

Social Bookmarking

INBOUND MARKETING!(If the search engines find you , your customers find you)

Direct/Referring LinksType-In Traffic

Email

Document Sharing

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Blogs Feed the Search Engines

Companies that blog have 434% more indexed pages.

Companies that blog have 97% more inbound links.

Companies with more indexed web pages get way more leads.

Blogging: The best single way to establish expertise and a following

SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011

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Blogs Leaping in Volume & Value.

Nearly 40% of US companies use blogs for marketing purposes.

Companies that blog have 55% more website visitors.

B2C companies that blog generate 88% more leads per month than those who do not.

B2B companies that blog generate 67% more leads per month than those who do not. SOURCE: HUBSPOT STATE OF INBOUND

MARKETING REPORT, 2011

Social Media

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Social Media: Connecting with Customers

Engaging and attracting new customers Public relations (brand recognition, crisis

management, engaging with journalists) Creating customer relationships Ongoing customer service Market Research and Listening tool Integration with offline networking efforts

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Vast Social Media Landscape

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Start with the Basics

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What Are The Results?

Generated Exposure 81% Increased my Website Traffic 61% Increased Search Engine Rankings 52% Generated Qualified Leads 48% Reduced Marketing Expenses 45% Helped Me Close New Business 35%

Source: Social Media Industry Report 2009 by Michael Stelzner

THE ROI OF SOCIAL

MEDIA IS – YOUR

BUSINESS WILL EXIST

IN FIVE YEAR.

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3 out of 4 modern marketing channels cost less than any outbound channel

SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011

% Below Average Cost Per Lead

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Thank You For Your Time!

Marilyn Oliva, President

MPower Marketing Strategy, LLC

Phone: 954-629-1335

Email: Marilyn@MPowerStrategy.com

http://www.MPowerStrategy.com

LinkedIn.com/in/MarilynOliva