Rob Barnes - "Personalisation Beyond Automation"
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Personalisation beyond Automation QUALITY OVER QUANTITY
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Transcript of Rob Barnes - "Personalisation Beyond Automation"
PERSONALISE
BESPOKE CONTENT ATTENTION GRABBING CUSTOMER RETENTION
TIME CONSUMING LABOUR INTENSIVE COSTLY TO SCALE
61% of consumers feel better about a company that delivers custom content, and
are more likely to buy
Source: Demand Metric, Gartner
78% of consumers believe organisations providing custom content are interested in
building good relationships
1/2 of consumer avoid brands that contact them with poorly targeted communications
2/3 have "unfollowed" brands – closed their accounts or cancelled subscriptions
Source: Deloitte
DELIVER IMPACTFUL & PERSONALISED REWARDS
ENGAGE THROUGH MICRO EXPERIENCES
PROVIDE SOCIAL CURRENCY FOR USERS TO AMPLIFY MESSAGE
@robjbarnes/[email protected]