1. Christina Perri jar of heartsHolly Hughes

2. Andrew GoodwinAndrew Goodwin created a theory that there are 6 Features andcharacteristics that can be found in the majority of Music Videos. Theseare: There is a relationship between lyrics and visual. The lyrics arerepresented with images There is a relationship between music and visuals. The tone andatmosphere of the visuals reflects that of the music Music videos demonstrate genre characteristics The demand of the record label will include the need for lots of closeups of the artist and the artist may develop motifs which recur acrosstheir work There is frequently reference to notion of looking (screens withinscreens, mirrors, stages) and particularly voyeuristic treatment of thefemale body There are often intertxtual reference (to films, tv programmes, othermusic videos ect)I intend to look at these sections and applying them to the music video jarof hearts to see how well the theory fits music videos 3. There is a relationship between lyrics and visualscollecting your jar of hearts to live half alivelearncollecting your jar of hearts wish I had missed the first time that we kissed 4. There is a relationship between lyrics and visualsYou can see a relationship between the music and the visuals in this musicvideo as the image on the video often goes with the lyrics of the song. Forexample the title of the music video is jar of hearts and the jar is often on thescreen which enforces the name of the song however when she sings the lyricslearn to live half alive we see that the jar is empty representing her heartbreak. The lyrics collecting your jar of hearts is also emphasized throughoutthe video as you see the boy inhaling the contents of the jar from the womenand therefore collecting the hearts. Nearer the end of the video we also see twopeople kissing onscreen as the lyrics I wish I had missed the first time that wekissed as if she is watching the moment over again. Overall the image on thescreen enforces the lyrics. 5. Music videos demonstrate genre characteristicsThe video featuresgenrecharacteristics of a popular popvideo with performance andsome narrative shown within thevideo. The main characteristics ofFeatures Artist a pop genre is the artist featuringthe video which happens themajority of this video with thecamera only off her during smallparts of narrative. The artist oftensings within popular videos givingArtist Singinga sense of performance and thereis often dancing within the video.It has both of these as she singsthroughout the video and a danceroutine is incorporated half waythrough the video and in the fightDancing scene towards the end, doneusing ballet and dance. So this 6. The demand of the record labelClose Ups of Artist Expensive EditsFog Special Effects 7. The demand of the record labelThis video was created by the record label, Atlantic which is shown by the highbudget of the music video. It uses expensive looking effects with the transitions inthe video to show the jar of hearts It also uses expensive special effects such asthe fog used in the video. The record label also does its best to promote the artistby using a lot of close up shots and keeping her the dominant feature of the framein the majority of the image. 8. Notion of looking and voyeuristictreatment of the female bodyA lot of body shownFrame within a frameWomen treated like objects by the man 9. Notion of looking and voyeuristictreatment of the female bodyThis video uses both the notion of looking and the voyeuristic treatment of thefemale body. It shows a number of women being used by the man in a sexualmanner and treated like an object. It also has some girls showing a lot of flesh andthe way the man goes from girl to girl shows the voyeuristic treatment of thefemale body. The video also uses frame within a frame using the car window toframe the boy and girl and the phone box window to frame another couple. 10. There are often intertextualreference reference is a The intertextual reference to the film kill bill as she is left on her wedding day broken hearted and then goes for revenge. The mise-en-scene of the artist is a sort of wedding dress which sort ofWedding Dressreferences to Kill Bill. The other main reference to this film is that the girls go and get revenge on the boy for the broken hearts which is also similar to the story line.Revenge of broken hearts