PROMOTIONAL CAMPAIGN & MUSIC VIDEO

Sophie Webster

INSPIRATION C A B S

KASABIAN – EEZ-EH

What track / genre have you chosen and why?

WHY INDIE ROCK?

Who is your band (yours not original) and what is their brand image?

C A B S

All male 4 piece English Indie Rock band who met at school, played pubs then got spotted and signed.

Brand Image Inspirations:

Leadsinger Persona: Liam Gallagher, Alex Turner, Miles Kane, Damon Albarn, Tom Meighan, Ian Brown, Jake Bugg, Ricky Wilson., Mick Jagger.

Aesthetic/Musical Influence: Arctic Monkeys, Royal Blood, Miles Kane, Oasis, Black Keys,Rolling Stones, Catfish and the Bottlemen, Coasts, Foals.

Music Video Style: Blur – ParklifePeace – Lost on MeJamie T – If You Got The MoneyGorillaz – Dare Klaxons – Golden Skans MGMT – Time To Pretend

Would play Festivals such as.. Bestival, Glastonbury, Primavera, NXNE, Rock In Rio & Lollapalooza.Would win awards at, and perform at Awards Ceremonies such as: NME Awards, Q Awards, BRIT AwardsMOJO Awards

Words to describe CABS: Experimental, confrontational, passionate, masculine, sexy, energetic, dedicated, confident, outspoken, loud.

Costume Choice:Black Skinny Jeans, Indie Band T-Shirts, Leather Jackets, Doc Martins, Chelsea Boots, Quiffs, Top Knots.

Rock bands music is famous, not them individually. Because of this, my band is more of a look, idea or statement.

Singed to Rough Trade music label, exposure through supporting bands on tour & Zane Lowe/ Huw Stephens radio show.

UK TRIBES ANALYSIS

UK TRIBES ANALYSIS

Who is your target audience?

What are your video ideas?

What possible problems or challenges do you think you might face?

Working independently – a team is needed for scale of project

Finding great performers who will have chemistry and be able to give the arrogant confrontational performance the song deserves.

Finding a location which will allow my narrative (milk throwing)

Transport – I cannot drive Animation aspects – New technique not personally

tested A screen within a screen technique (voyeurism idea)

How will your digipak / ad link to the video?

C A B S

VIDEO AESTHETIC

PLANNING