8 May 2015 / Brand 1

New Music FridaysBrand

8 May 2015 / Brand 2

The New Music Fridays brand will help increase consumer awareness and anticipation around the new worldwide release day for new music. To achieve this, an identifiable visual style that embodies a celebration of new music is needed.

p r o j e c t o v e r v i e w

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Crispin Hunt of the Featured Artists Coalition (FAC):“The FAC applauds the IFPI for involving the Artist Community in the development of this initiative. The FAC supports a Global Release Day as a great opportunity to re-engage the public with new music and re-ignite excitement around new releases. We are in a time when the general public’s involvement with music has become more fleeting and somehow less social – a global release day could help change that. As the weekend is when the public are most engaged with music and offers the best opportunity for musicians to access their audience, we believe a Friday release would best serve the artist and the fan, and help to make new music the occasion it should be.”

Paul McGowan, chief executive of Hilco Capital, the group which owns HMV:“A global release day is a totally logical move in today’s global music market and Friday is overwhelmingly the right choice for the day. Quite simply, new music should hit the high street when people hit the street. New Music Fridays will get new releases to fans when they most want to buy them. As the UK’s biggest music retailer, that makes perfect sense to us.”

Frances Moore, chief executive, IFPI:“A global release day makes sense for one overwhelming reason – it meets the needs of the music consumer. In today’s globalised world, it makes no sense for new music to be released to fans on different days of the week. At the same time, we view this as a tremendous opportunity to breathe new life back into the release of music. Friday has a compelling logic to it, at the start of the weekend when fans most want to listen to and buy music, which is why it has been chosen as the day.”

q u o t e s f r o m i n d u s t r y l e a d e r s

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b r a n d v a l u e s

EMoTIvE kEy woRDs

AnticipationAwarenessCelebrationReigniteExcitementOccasion

CoRE MEssAGEs

Global campaignInstant connectionAccess everywhereFocused attentionBreathe new life (for consumers)Simplicity (for industry)

concept

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m a r k i n g t h e d a y

The marking of an occasion can be visually represented as a mark on a calendar or, in digital settings, a notification. These are universally recognisable symbols of an anticipated date or deadline. This provides us with an array of marks from which to draw inspiration for the New Music Fridays brand.

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b r a n d a s s e t s

Using these marks as our primary inspiration, we’re able to craft a brand that is both exciting and personal in its visual style.

logo

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m a i n l o g o m a r k s

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l a n g u a g e v a r i a n t s

VENERDÌ DELLANUOVA MUSICA

FREITAG ISTMUSIKTAG

VRIJDAG,MUZIEKDAG

VRIJDAG,MUZIEKDAG

FREITAGIST

MUSIKTAG

VENERDÌDELLANUOVA

MUSICA

新乐周五新乐周五

新しい音楽金曜日

新しい音楽金曜日

새로운음악금요일

새로운�음악�금요일

Final translations still to be decided

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LES NOUVEAUTÉSMUSICALES DU VENDREDI

LES NOUVEAUTÉSMUSICALES DU

VENDREDI

NOVAS SEXTAS-FEIRAS DE MÚSICA

NOVAS SEXTAS-FEIRAS

DE MÚSICA

LOS VIERNESTU NUEVA

MUSICANYA

MUSIKFREDAGAR

NYA MUSIKFREDAGAR

LOS VIERNES TUNUEVA MUSICA

l a n g u a g e v a r i a n t s

colour

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c o l o u r f o r s c r e e n u s e

Backgrounds Colours and gradients for use as backgrounds

RGB values for use on screen

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CMYK Colours for use in print

c o l o u r f o r p r i n t

Backgrounds Colours and gradients for use as backgrounds

type

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t y p o g r a p h y

source sans proAbCDEFGhIjklMNoPqRsTuvwxyzabcdefghijklmnopqrstuvwxyz0123456789

This is the core typeface used in all brand applications. It is freely available for both desktop and web uses and can be downloaded here: https://goo.gl/bFovyd

in application

1 0 . 7 . 1 5

All new music, all over the world, all together

It’s Friday, I’m in love

Sunday Monday Tuesday Wednesday Thursday Saturday

All new music, all over the world, all together

Friday

All new music, all over the world, all together

All together now, all together now

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r e t a i l e r p r o m o t i o n

On CD Sticker

In-store promotion: HMV

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r e t a i l e r p r o m o t i o n

In-store promotion: Walmart

In-store promotion: Walmart

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r e t a i l e r p r o m o t i o n

In-store vinyl stickers: Indie record store In-store promotion: Target

w e b s i t e b a n n e r s

w e b s i t e b a n n e r s

1 0 . 7 . 1 5

w e b s i t e b a n n e r s

Alltogether

now

Alltogether

now

w e b s i t e t a k e o v e r

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a l b u m p r o m o t i o n

10/7/15 10/7/15

Unit 103 / 151 Tower Bridge Road / London SE1 3JE

T: +44 (0)20 7394 7234 / www.dtcstudio.co.uk