Flip-flops take some heat, but Spenco says: Make it a flip-flop summer

Spenco offers dozens of fashionable styles with orthotic-grade arch support

From health magazines to mainstream media, the flip-flop, a treasured summer tradition, lately has come under fire. Spenco Medical Corporation, a leader in footwear and foot care products, is speaking out in favor of the toe-freeing style, but reminds consumers that not all flip-flops are created equally. Spenco’s line of ultra-supportive shoes, slippers and sandals include an extensive selection of flip-flops for both men and women. “Of course, cheap flip-flops you buy at a drug store are not likely to offer foot support and stability, but that doesn’t mean all flip-flops are bad,” said Ray Anthony, FCPodS, DPodM, podiatrist and Spenco Medical Corporation consultant. “Spenco’s flip-flops and slides are a great example of summer footwear with orthotic-grade arch support and a strong, stable sole.” Properly fitting footwear can improve overall body alignment, which often helps to reduce musculoskeletal pain, Anthony said. Like all Spenco® Footwear, the Total Support® Footbed found in its flip-flops provides a high level of arch support, foot stability and comfort. Other features include:

• A compression-molded Ethylene Vinyl Acetate (EVA) footbed, considered eco-friendly • Deep heel cupping • Metatarsal dome • Cushioned forefoot • Lightweight, two-part outsole • Non-slip, non-marking outsole • Ultra-Fresh® Antimicrobial for bacteria and odor control

Spenco’s flip-flop style, the Yumi, reflects popular trends in colors and textures. For women, the Yumi comes in styles like the color-rich Nightlight and Crackle, the snakeskin-inspired Python, the feminine Daisy and the dazzling Metallic. For men, the Yumi comes in a variety of colors in leather, canvas and cork.

IRONMAN® and its logos are registered trademarks of World Triathlon Corporation Mr. Reifsnyder is a paid consultant of Spenco Medical Corporation ®Registered and TM Trademark of Spenco Medical Corporation

“I’ve heard many myths about flip-flops, some bordering on ridiculous,” Anthony said. “For one thing, whole shoes are more likely to house and retain bacteria and fungal spores than open flip-flops. Another myth is that flip-flops cause more blisters than whole shoes. After a proper break-in period to avoid strap irritation, open flip-flops are obviously far less likely to cause blisters and rub over bunion joints, because there’s no shoe upper to rub against.” According to Anthony, the bottom line is that well-made, orthotic-grade flip-flops can be a healthy choice for your feet. A position, he says, he’s not likely to flip-flop on any time soon. Spenco’s flip-flops retail for $49.99 – $79.99 and are available at sporting goods stores and on the Spenco website. Spenco Medical Corporation Spenco, a leading producer of high quality insoles and foot care products, helps people everywhere achieve its motto of Love Your Feet®. Based in Waco, Texas, Spenco provides the most advanced sports medicine and first aid products available, as well as a line of premium shoes for men and women. Founded in 1967 by renowned foot care specialist Dr. Wayman Spence, Spenco earns consumer trust in its products by focusing on superior customer service to distinguish itself in the outdoor, sports, foot care and medical markets. Spenco Total Support® Insoles carry the American Podiatric Medical Association seal of acceptance. Learn more about Spenco products by visiting spenco.com or calling 800-877-3626.

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Contact: Jenna Higgins Rose 573-808-0815 jenna@tsncommunications.com