Fundraising in flip flops

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+ Fundraising in Flip Flops Attracting the Next Generation of Fundraisers
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Transcript of Fundraising in flip flops

  • 1. Fundraising in Flip Flops
    Attracting the Next Generation of Fundraisers

2. Who is this guy?
Introduce
Analyze
Work
Donate
Conclude
3. Warm-up
Introduce
Analyze
Work
Donate
Conclude
4. How to ruin your celebrity career
5. My commitment to you
From each other, we will learn
Who the next generation of fundraisers are
How to attract and retain young talent
What trends will affect how young people donate/get involved
Introduce
Analyze
Work
Donate
Conclude
6. Our future fundraisers
7. One Step Back
What generations are we talking about?
Generation X: 1961 1981
Millennial: 1982 1990
Generation C: 1991 present (or 2004?)
Generational generalizations
Many factors affect each individual, so there is no cookie cutter solution to everyone of the same generation
Introduce
Analyze
Work
Donate
Conclude
Source - William Strauss and Neil Howe. Generations: The History of America's Future, 1584 to 2069. Perennial; Reprint edition September 1, 1992
Friederich, Peterson, Koster, Blum. The Rise of Generation C: Implications for the world of 2020. Booz&Co. 2010
8. X vs. M vs. C
Generation X (30-40s)
Many come from single parent or blended families
Increasingly flexible gender roles
First generation to use computers in school
Drivers of the Internet revolution
Video games and MTV played large role in childhood
Pragmatic, adaptable, diversity minded
Introduce
Analyze
Work
Donate
Conclude
Source Deloitte Development LLC. Who Are Generation X? 2007.
9. X vs. M vs. C
Millennial Generation (20s)

  • Subject to Helicopter Parenting

10. Never experienced life without computers 11. Go from user creator at a very young age 12. Reverse accumulation of knowledge - the younger you are, the more you know 13. All information is a click away and so is the competition 14. Innovative, collaborative, educatedIntroduce
Analyze
Work
Donate
Conclude
Source Deloitte Development LLC. Who Are The Millennials (aka Generation Y)? 2005.
15. X vs. M vs. C
Generation C (