EXPECTED TO GROW 10 - eXpresso Plus€¦ · Branded coffee chain market sales are forecast to grow...
Transcript of EXPECTED TO GROW 10 - eXpresso Plus€¦ · Branded coffee chain market sales are forecast to grow...
Discover your perfect blend
Branded coffee chain market sales are forecast to grow by 10.0% CAGR and reach £4.1 billion by 2018*, high street coffee has never been more popular, and shows no signs of slowing. Drinks such as cappuccinos and lattes are now the most popular coffee shop drinks** and represent a genuine shift in consumer expectations. Quality, customisation and consistency are key.
Trust is also becoming increasingly important out-of-home, with consumers looking for brands they are familiar with and enjoy at home.
NESCAFÉ® GOLD BLEND® Barista Style self-serve solutions offer premium coffee shop-style beverages at the touch of a button.
Finely ground roasted coffee and a full café style menu give consumers an authentic barista style experience,
SALES EXPECTED TO GROW
10%BY 2018**
* Source: Allegra Café Report 2013** Source: Allegra 2013*** Source: IRI MAT June 2014
Serve consumers the coffee they love***
Coffee as sophisticated as your consumers
* NESCAFÉ® GOLD BLEND® Barista Style Testimonial** IRI MAT Nov 2014 (NESCAFÉ® is the UK’s number one instant coffee)
NESCAFÉ® GOLD BLEND® Barista Style will completely change consumers’ perceptions of self-serve coffee. In-market trials have delivered 13% increase in cups consumed vs. the previous solution with an increased cup price.*
Premium barista style roasted ground coffee, served in twin walled branded cups, delivers a quality product from a brand that consumers love** And the ease of serve and consistent cup quality will ensure the perfect consumer experience.
All machines offer a comprehensive menu, including consumers’ favourite coffee shop style beverages:
• Americano (Black and White)
• Cappuccino • Espresso • Mocha • Latte
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Keep consumers happy all year round
A full range of premium marketing materials will be available through your Vending Operator.
You can keep your consumers informed and engaged through the innovative touch screens on the NESCAFÉ® GOLD BLEND® Barista Style machines.
* Promotional activity is at the discretion of the Vending Operator
Seasonal syrup promotions
Social media campaigns
The new range of NESCAFÉ® GOLD BLEND® Barista Style machines are designed to fit perfectly into your unique business environments, meeting your individual site needs.
The rightcoffee solution for you
Drink options include:· Americano
· Americano White
· Espresso
· Double Espresso
· Cappuccino
· Cappuccino - Extra Shot
· Latte
· Mocha
• Seasonal drinks
Branded cup options:· 9oz embossed
· 12oz embossed
· 12oz single walled
® Reg. Trademark of Société des Produits Nestlé S.A.
Discover your perfect blend
Coffee that caresBuilding a
better future
tteCustomisation options allow consumers to get the drink they want, exactly how they want it. Double shot? NESCAFÉ® GOLD BLEND® Barista Style machines will enable your consumers to create their perfect blend.
Screens also provide an innovative and contemporary consumer experience, delivering convenience at the touch of a button.
And with every cup ofNESCAFÉ® GOLD BLEND®Barista Style, you and your consumers can rest assure that they are choosingresponsible coffee. At NESCAFÉ®,we do things differently. We’redeveloping better farmingpractices, using our local coffeefactories and creating objectivesfor every part of our business –from plantlet, to production, to distribution, to the cup in a consumer’s hand. We’re making our coffee more responsible and embracing our social responsibility. Join us.
* IRI MAT Nov 2014
Machine features:• Surround delivering the option for
self-serve or cup drop, cup holder, lid holder and bin
• Lit up header communicating the brand
• Contemporary branding communicating coffee quality and Britain’s favourite coffee*
• Screen for advertising and promotions
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