Digipaks& PostersResearch on

Digipak is a patented style of CD, DVD or BD packaging, and is a registered trademark of AGI-Shorewood, an Atlas Holdings LLC company.A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters are designed to be both eye-catching and informative.

Frank Ocean

Is an R&B vocalist and this is his digipak ‘Chanel orange.’

Frank Oceans’ digipak is very unique as he never used any pictures of himself throughout the digipak; which is very different to do however, its becoming more modern. Artist may feel like the audience will judge the album due to the way they look which contradicts ‘Richard Dyers’ quote about star image as Frank Ocean may of thought that his appearance will not attract the audience which then shadows hi star image.

Another technique which makes Frank Oceans digipak stand out is the fact that he never went with norm and just have a poster of himself to give to his fans ,but gave them a letter that he personally wrote telling his audience the story behind his album .I personally thought that was a really great way to connect to your audience more than just attaching a picture of himself inside.

Childish GambinoIs a rap artist

This is Childish Gambinos’ digipak called ‘Because of the internet’.

What stands out to me with his digipack is the colours use as they are very simple and the colours are countertype colours for a male rap artist to use as his album cover which is pink.

I love that he has used a beauty shot of himself as the main focus of his digipak cover which lets the audience know that is his star image which supports Richard Dyers quote “a star is an image constructed from a range of materials” meaning that his digipak has a picture of the star in order to connect and inspire their audience for their self image.

However, Childish Gambino did not give his audience a poster of himself but the main picture within the middle of the digipak booklet to be a print design that matched his cd design.

CHRIS

BROWN

Is an Hip-Hop and R&B vocalist .This is Chris Browns digipak to the ‘X’ album.His digipak album cover is not as striking. I think this is due to the colours that have been used as they’re very dull ‘black and mustard gold’ is not very striking however they do put across to his audience that he is making a statement.

The artist Chris Brown is looking away from his audience in his album cover which is not usual as he is not making that connection with the audience on the other hand it works as it exposes his star image of being a rebel and not really caring about peoples thoughts ,so maybe he is looking away from his audience express his attitude to other peoples opinions.

Chris Brown Make his main focus to connect to his audience through giving them various posters of himself which is a bit overboard to do for each page of his digipak however it work with his star image as he vein and seen as a sex idol which links to voyeurism as he is showing his more attractive features in order to give/gain sexual pleasure to and from his audience.

Jhene AikoIs an hip-hop and neo-soul vocalist

This Jhene Aikos’ first digipak and that is for her album ‘Souled out’.

Her Album cover is very unusual as it is of her levitating above the clouds but the colours used for the album are nice and bright which makes her digipak so eye catching.

Jhene Aiko has chosen to use a beauty shot of her face as the picture for her face which links to the point of her star image as she does not look like your typical female artist as she covered up and is wearing minimal make up not sexualizing herself which contradicts the point of voyeurism

The WeekndIs an R&B vocalist

The weeknds’ digipak is just a bit more than your average digipak as his is a trilogy of three albums which is not popular to do its very unique of him to that.

His album cover is of half of his face and a girls face cut off which may mean that he dose not think his appearance would attract his audience to buy his digipak also he may of not wanted the girl to take away his shine.

The unusual technique The weeknd used was that through out the booklets there was not one poster of his face but the posters full of different girls next to the song lyrics and this leads voyeurism as the woman are very sexualized leaving his audience sexually pleasured.

Nelly FurtadoIs a pop, R&B and world vocalist

Nelly furtados album cover is mainly focused on her as it’s a mid shot of her.The positioning of this picture can be seen in a sexual manor as she is sticking her chest out and her hair is in face and her red lips are conventions of an sexual idol however she is doing this effortless and not pushing herself upon her audience.

The posters of Nelly furtado within her digipak are very sexual and this proves the many statements which say selling music to your audience influences voyeurism as she is being very sexual in order to leave her audience sexually pleasured however the picture used at the back of her album she is connecting to her audience looing very innocent and vulnerable.