Digipaks and Websites

G324: Advanced Portfolio in Media

Date Term ?, Lesson ? 2

Guess the Artist

Date Term ?, Lesson ? 3

Guess the Artist

DIGIPAKS?WHAT IS A DIGIPAK?

• A digipak is a type of CD box, usually used for special editions or re-released albums

• It is usually a folded piece of cardboard with a CD case in the middle

• It might contain Postcards or a Booklet to accompany the CD

• Digipak-style cases grew in popularity among record labels and recording artists in the early 2000s.

DISCOVER

DIGIPAKS?• WHY MAKE A DIGIPAK?

• Digipaks are made to promote the SALES of the Artist, just like the video!

• Digipaks are still popular with Record Companies as they give fans a reason to buy a CD, not just download the content!

DISCOVER

DIGIPAKS?Ancillary Task 1• You are required to produce a digipak that will contain a CD/DVD of the band whose

song you have made a video for.

• You can make a 4 panel or 6 panel digipak

• All images and artwork should be your own

• You only have to submit an electronic version of the digipak

• You can get up to 10 marks for your digipak

DISCOVER

There are 10 marks each available for your digipak and website

10 marks is the equivalent of a grade

Producing a good digipak and advert could move you from a C grade to a B grade

Producing a poor digipak could mean that you can’t achieve your target grade

Research into similar products

Time management

Care in the presentation of the research and planning

Skill in the use of digital technology or ICT in the presentation.

Communication skills

DIGIPAKS?DISCOVER

• You should present examples of existing products on your blog alongside your analysis of them

• You can use the handouts to help organise your research

• You need to begin to think about your possible designs!

DIGIPAKS?DEVELOP

• First you need to research what a professional Digipak contains

• Have a look at the example I have given you – what has the student done well in their analysis?

• Can you identify some common conventions in the digipaks I have given out?

• You can use one of my digipaks today as it doesn’t matter about the genre of music for this task!

DIGIPAKS?DEVELOP

RESEARCH

Track List and DVD contents

Appropriate font for band name

Photograph has been altered in post-production to give right ‘look’ for bandBand and album name on spine of digipak

Record label logo

Mise en scene

DIGIPAKS?Develop

RESEARCH

RESEARCH

Album Artwork• As long as there have been records, there has

been album artwork!

• Album artwork is still an important aspect of selling Music as the right cover can be more appealing to an audience

DISCOVER

Album Artwork• Look at the following covers

• What do you like about them?

• What don’t you like about them?

DISCOVER

Album Artwork• Just like the videos you have looked at, each genre of

music has its own style of album artwork

• Your research into your chosen genre should have given you a good understanding of the mise en scene and iconography of your genre

• You should look at examples of album artwork from the band/artist whose song you are using and also examples from other bands/artists in the same genre

DISCOVER

RESEARCH

Album Artwork• You need to plan how you are going to create your own album artwork

– How many Panels are you going to use?– Are you going to have Photographs or Images?– Do you need an Artist logo?– What Font are you going to use?– What colour scheme are you going to use?– How will these choices affect your website?

• You may want to take photographs whilst shooting the video. If this is the case you can still plan, design and produce your digipak and then add the photographs in once you have taken them

DISCOVER

PLANNING

Album Artwork• You need to plan how you are going to create

your own album artwork

DISCOVER

PLANNING

Digipak Contents• Once you have an idea for a logo and a Front Cover

you will need to plan your other features

• Do you need to include any of the following?– Track listing– Song Lyrics– Artwork– Band/Artist Biography– Behind the Scenes photos– Booklet/Art Cards

DISCOVER

PLANNING

DIGIPAK CONTENTS• Your plans should include drafts and sketches of

designs

• Your plans should detail when, where and how you will capture your images

• You should think carefully about how your digipak will work alongside your website and in support of your music video

DISCOVER

PLANNING

What is a Digipak PostDigipak Analysis of Professional ProductLogo Ideas and FontsColour SchemesRough IdeasImage ScheduleProduction DiaryRough DigipakFinal Digipak

DIGIPAKS Checklist

Websites• Record companies and artists use their

websites as a way to connect to their audience

• With the uptake of digital services such as online videos, streaming, downloads websites have changed rapidly over the past few years!

DISCOVER

• Creating a website that allows the audience to feel like they have access to the artist directly is important to todays socially connected fans

DISCOVER

Websites

Ancillary Task 2• You are required to produce a website that will promote the band or artist

that you have made a video for

• You must make a minimum of 4 pages

• All images and artwork should be your own

• You have to submit an electronic version of the website

• You can get up to 10 marks for your website

DISCOVER

Websites

There are 10 marks each available for your digipak and website

10 marks is the equivalent of a grade

Producing a good digipak and website could move you from a C grade to a B grade

Producing a poor website could mean that you can’t achieve your target grade

Research into similar products

Time management

Care in the presentation of the research and planning

Skill in the use of digital technology or ICT in the presentation.

Communication skills

DISCOVER

Websites

• First you need to research what a professional website contains

• Find 2 examples of Band/Artists web sites and do a brief analysis of them

• Can you identify some common conventions in the website you have searched for?

DEVELOP

RESEARCH

Websites

• Before you can analyse a website or 2 in detail there is some key terminology you need to know!

DEVELOP

RESEARCH

HTML

Hyperlink

Web Page

Web Site

URL

Banner

Browser

Font

Colour Pallette

Meta Data

Image

Graphic

Button

Websites

• Just like the videos you have looked at, each genre of music has its own style of websites

• Your research into your chosen genre should have given you a good understanding of the mise en scene and iconography of your genre

• You should look at examples of websites from the band/artist whose song you are using and also examples from other bands/artists in the same genre

DISCOVER

RESEARCH

Websites

• You need to plan how you are going to create your own website

– How many Pages are you going to use (4 minimum)?– Are you going to have Photographs or Images or both?– Do you need an Artist logo on a banner?– What Font are you going to use?– What colour scheme are you going to use?– What other information do you need to have on your site?

• You may want to take photographs whilst shooting the video. If this is the case you can still plan, design and produce your website and then add the photographs in once you have taken them

DISCOVER

PLANNING

Websites

• Once you have an idea for a logo and a Homepage you will need to plan your other features

• Do you need to include any of the following?– Tour Schedule– Song Lyrics– Artwork– Band/Artist Biography– Behind the Scenes photos– Streaming/Downloads– Social Media Links

DISCOVER

PLANNING

Websites

Website Analysis of Professional ProductRough IdeasImage ScheduleProduction DiaryRough WebsiteFinal Website

Websites Checklist

DEADLINES• Dates for your Diary:

• Filming Deadline – 24th January• Editing Deadline – 7th February

• Ancillary Task 1 & 2 Planning – 31st January• Ancillary Task 1 & 2 Deadline – 7th February• Evaluation Deadline – 15th February

• Final Coursework Deadline – 15th February!