What are digipacks?

What Are The Functions Of a Digipack?

The first main function of a digipack is to reach out to the target audience and SELL!.As the digipack is more modern it can attract the audiences eye through the graphics, appearance and maybe personal matters like thank you’s etc. It also gives the artist an opportunity to reach out to their fans by getting their image across.

A digipack is a modern approach of CD packaging and often allows more information on an artist

Another function is to create a trademark and protect their image. This is so that the artist can be recognised. This is especially important after if the artist becomes very successful and worldwide known like Rihanna or Chris Brown. Most artists tend to have a trend or motif that carry's on through them so that they can be recognised by the public. For example, Lady Gaga’s extraordinary choice of costume and strong images in her video and album cover.

Finally another function of a digipack is to be creative, the form of a digipack allows the artist to be as creative with design and as stylish and modern as they want with the choice of panels, colours and graphics. This is another great way to get the target audience’s attention