Research into digipaksHannah Tapscott

Research into digipaksWhat is a digipak?

A digipak typically consists of a gatefold, paperboard or card stock outer binding with a few plastic trays attached to it, these are often revealed as the digipak opens (unfolds in a book style). All the CD

artwork is printed on the cardboard packaging. They also often include a booklet which will slot inside the digipak.

This is an example of a digipak template.

What is included in a digi-booklet?

In the digi-booklet there will be pages which contain lyrics to the some of the selected songs from the album. Sometimes only the first verse and the chorus of the

song will be listed. Close up photos of the artist or individual

band members will be in between pages. There will be a main colour scheme throughout the digi-booklet and the album.

Research into digipaks

The front cover consists of a extreme close up of Rihanna’s face.

This digipak includes two discs.

Her name and title of her album are printed at the top and bottom of her album cover in a white faint upper case font.

Once the digipak is opened a large widescreen photo of Rihanna is spread across three pages.

A red colour scheme used within this digipak, it is shown through her red hair colour, red lipstick and the red roses. The colour red portrays the theme of love.

Rihanna’s digipak comes with a clear film which keeps the digipak together.

There is a very minimal amount of text used in the digipak. This is quite unusual for a digipak, bringing the main central focus to Rihanna herself.

This is the front cover

This is the back cover

This white and grey colour scheme is kept throughout the digi-pack.

The title of the album is printed onto her skin to make it appear as if it is a tattoo on her body.

The back hat she is wearing looks like an accessory which would possibly be worn at a funeral, the black colouring of the hat backs this up.

3 words are often referenced to the words ‘I love you’ so it would be expected that the album colour scheme would be red as this colour represents the colour of love. The colour black represents the colour of hate.

Only the first verse and the chorus of each song is listed.

This is the CD discThese are the next two

pages.

The song titles are at the beginning of where the song starts.

The white and grey colour scheme is also used on the disc with fancy black font which is also used throughout the booklet.

Cheryl’s name and title of the album is printed onto the disc.

This white and grey colour scheme is kept throughout the digi-pack.

The song titles all have something to do with the idea of ‘love’ and ‘heartbreak’ symbolising the colour black which links to the lyrics of each song featured on the album.

A close up photo of Cheryl is used in between pages.

The fancy black font is used again on the next two pages when the first verse and the chorus of each song is listed.

These are the next two pages.

These are the next two pages.

Her red lips and pink necklace instantly catches the audiences attention as they are the only objects in colour.

This white and grey colour scheme is kept throughout the digi-pack.

Another close up photo of Cheryl is used as the last page of the inside booklet.

These are the next two pages.

These are the next two pages.

Her eye and black hat catches the audiences attention as they stand out from the picture. Cheryl is looking at the camera making it appear as if she is looking at you making the picture more personal.

The next two pages contain text about the album. The producers, the writers and the musicians behind the making of each individual song.

Personal acknowledgements from Cheryl have been written to her family, friends, people who have helped her produce and make her album and people who have influenced and inspired her along the way.

This is the front cover

This is the back cover

This is the CD disc

The next two inside pages contain a mid shot of Carly in a garden as the background with a contrasting pink square box with the lyrics of her first song on the album in a blue uppercase font.

The digi-booklet is very bright and colourful with contrasting colours.

The title of the album is spelt out with a letter in each corner spelling ‘KISS’. This symbolises her love for her fans as she is sending a kiss to them which is known as a gesture of spreading love. Her name is signed across the front of the album making it more personal to her fans.

The black, white and pink contrasting colour scheme is used again on the CD, with a kiss lipstick mark.

Carly’s full name and the title of the album appears on the bottom of the disk in small print along with the record label and copyright details.

The back cover has a bold black border with a white background in the middle with pink writing over the top catches the attention of the audience immediately. The writing ‘kiss’ appears to look as if it has been written using a pink lipstick. The front cover shows Carly in the centre of cover looking towards the camera with a pink girly background.

These are the next two pages.

These are the next two pages.

The white text on an orange background works well as it is readable and clear.

The lyrics to each individual song continue on the next two pages.

The polaroid photo frame outline in pink and orange are bright and colourful making them very eye catching to the audience. The way they are positioned around a photo of a mid shot of Carly makes it appear that the songs relate to a memory which has taken part. This is backed up by the album featuring a song titled ‘More Than A Memory’, the lyrics appear on the second page.

Another contrasting colour scheme is introduced; orange, white and pink.

The black and white colour scheme is used again on these pages with a touch of orange text relating back to the previous pages.

The next two pages contain another photo of Carly with a polaroid photo frame symbolising another memory relating to the song and lyrics featured on the page to the right.

These are the next two pages.

These are the next two pages.

A blue, purple and pink colour scheme is then introduced to the next two pages.

A widescreen shot of Carly swimming underwater is used as the background image with the pink, black and white text over the top.

The lyrics to her songs continue again on these next two pages.

The lyrics to her songs continue again on these next two pages.

Pink lipstick kisses and lip outlines make the background of these two pages with a white border.

A white and pink colour scheme is then introduced which works really well and repeats the pink girly theme.

These are the next two pages.

These are the next two pages.

A mid shot of Carly spread across two pages.

Personal acknowledgements from Carly have been written to her family, friends, fans, people who have helped her produce and make her first album possible and her dream come true.

An eye catching colour and pattern scheme is used. A big thank you message to her fans takes up the left hand side page.

A new blue and white spot pattern colour scheme is then introduced.

The next two pages contain text about the album. The producers, the writers and the musicians behind the making of each individual song. A little information about the record label and Carly’s links of her social networking sites.

The remaining song lyrics are printed onto the left hand page in white uppercase font.