Definitive guide that will make you

guest blogging pro

Guest blogging is a serious affair if you want to make it on

top blogs by A-Listersin your niche

I am not talking about getting published on “me too” blogs who accept free content from any

Tom, Dick and Harry!

Are you scared?

About ...

Matt Cutts's warning in his post-“The decay and fall of guestblogging for SEO”

But read carefully…

The headline says it all...

“The decay and fall of guest blogging for SEO”

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.

“

Matt Cutts

Why be scared?

If you can do it ethically

Say no to…

Keyword stuffed contentBlack hat link building

In the end, if you are using guest posting to rank for specific head terms, I don’t think itwill be a good long-term strategy.

…But if you use it to helpbuild up your brand,

referral traffic, and overall sales, it will continue to be a great strategy.

Neil Patel

“Click to tweet

The big problem

All the businesses on internet aretrying to gulp their share of audience and attention.

And there is cut-throat competition

To move ahead of your competition

Need to -

Glisten (in quality) & create irresistible content

Promulgate (in quantity) & boost content marketing

Guest Blogging

Get to the roots

• Which type of content

marketing is more

profitable?

• Why? When? How?

Where?

• How will you reach your audience and which medium?

• What is your business and

its goals?

Business Goals

Marketing

Strategy

Content Marketin

g

Guest Blogging

The guest blogging cycle

Guest blogging is part of content marketing,which is part of marketing strategy and that

in-turn is part of your business strategy.

All this to achieve business GOALS.

What is Guest Blogging?

Guest blogging is about placing your content for

free outside of your own blog to increase its reach.

A guest post thus is a piece of content you write

for someone else’s blog and include your author

information to build exposure and awareness

of your brand.

Ann Smarty

“

Why Guest Blogging?

Lead generation

When to Guest Blog?

Analyze your business,learn from your past and ask yourself -

Was content marketingprofitable previously

How to Guest Blog?

• Sales/Conversions

• Traffic

• Link Building

• Brand Value

• Credibility

Guest Blogging Goals

Call-To-Actions

Landing Pages

Content Strategy

Niche

Subscribe Add to cart Download Learn more Join Now…

Courses Services Product Information Features

Interview Podcast Videos Infographic Article

First and foremost come up with your guest blogging goals.Write down everything thatyou want to accomplish.

Based on those goals list downthe call-to-action (CTA) i.e. actions you want your prospects to take.

Now, depending on your CTAs, design your landing pages. Once you start guest blogging you can easily includelinks to those landing pages in your guest posts or author bio.

Once you have an idea of your landing pages and CTAs it will be easy to plan your content that resonates your goals.

Your content strategy will tell you the niche (s) that you need to focus on to harness the powerof guest blogging.

Where to Guest Blog?

Page Rank

Domain Authority

Guest B

loggin

g S

trate

gy

Followers

Niche

Find blogs to guest

post

Getting your content accepted

Build Relation

Research their content

Know their audience

Personalize pitch

Match their style and voice

Achieve Goals

Be a human Link Social Profile

Byline with CTA Interact in comments section

Strengthen relationThank you mail

Link to your content within the post

Authority withIrresistible content

9 Things to do before short-listing blogs to

submit guest posts

Filter Blogs-Niche Compatibility

Type of content-Match interests

Check Page Rank-Helps rank better

Check Domain Authority-Eliminate if <25 !

Avg. Social Shares-Per post

Engagement-Comments

Fan Following-Blogger & blog

Maintain database-Guest Blogging outreach

Out bound links-With-in or Bio

Database template for guest blogging outreach

Click below image to DOWNLOAD

How to get your content accepted?

Break down sorted list of blogs into 3 tiers

*Refer the template

Tier 1

Tier 2

Tier 3

Pre- Pitch

Engage with blog owner

Visit blog frequently

Study popular posts

Study & Communicate

The Pitch

One or multiple ideas

Pitch/full post/headline/idea

Post Pitch

Provide all the promised add-ons and attachments

Write blog post like a pro

Format for online audience who skim Include CTAs in

bio to meet your goals

Honor revisionrequests

What after your Guest post is published?

Share and market your stuff

Interact and engage in commentssection & social sites

Track social shares and comments-look for more guest post opportunities

Send a thank you mail to blogowner/editor- boost relationship

Finding theblogs to submit

Guest posts

Pick from guestposts portfolio

by bloggers

Sites like Topsy andKlout helps to find blogsbased on social metrics

Click to download

Epic list of 100+ sites that pays $50+ to guest post

Keep adding links in the template/bookmark

as you read yourfavourite blogs

MyBlogGuest.comBloggerLinkUp.com

Directories-AllTop, Technorati

BestOfTheWebBlogs& BlogSearchDirectory

Twitter search-Niche + Keyword

Click

List of 200+ sitesthat accept guest posts

Google search-Search string =

Niche + KeywordFind blogs fromyour feedreader& bookmarks

Key takeaways

Aspire to accomplish your business goals through guest blogging.

Be prepared to invite your new audience and prospects. Get your landing pages and content strategy ready before you start to pitch.

Pick authority blogs in your nicheto guest post for successful goal conversion.

Strategy, quality and pillar content will get your guest post accepted.

Byline with right CTA that addsvalue to your guest content is the key for conversion.

Here is the full story…

In other words-

Click

YOUR HANDOUT

@QueensQuill

QueensQuill

www.queensquill.com

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