Guest Blogging 101

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Guest Blogging 101 by Brock McGoff

Transcript of Guest Blogging 101

Page 1: Guest Blogging 101

Guest Blogging 101by Brock McGoff

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What We’re Going To Talk About

● My background● Why guest blogging is awesome● How to get started (today)● Turning traffic into leads● Q&A / Discussion

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“What do you do?”

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“Aren’t you a little young to be working at AARP?”

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● 11 million monthly unique visitors

● 125 million monthly pageviews

● 1.3 billion page views in 2013

AARP.org = Crazy Traffic

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I also have a blog.

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The Power of Guest Blogging● It’s (pretty much) free● You get targeted traffic● It strengthens your brand● It builds backlinks

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The gift that keeps on giving.

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Don’t just take my word for it.

“There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.).”

-Matt Cutts, Google

“The best strategy I know of is to guest post on other popular blogs in your niche. Hands down.”

-Pat Flynn, SmartPassiveIncome.com

“Guest blogging is one of the best ways to build your audience and attract new visitors to your website or blog.”

-Corbett Barr, ThinkTraffic.net

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How To Start Guest Blogging

1. Find opportunities2. Make contact3. Pitch your idea4. Write the post5. Promote like crazy6. Repeat

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Step 1: Find Opportunities

DO: Take note of all the blogs you read(Use a Google spreadsheet to keep track)

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Who Accepts Guest Posts?

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Step 2: Make Contact

Initially, you just want to get on their radar.

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Step 2.5: Make Direct ContactThey should know your name/face by the time you reach out to them.

DO NOT: Tell them all about your cat.

DO: Ask them about their cat.

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What NOT To Do

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Step 3: Pitch Your IdeaBe sure to tailor your idea for their audience, and make sure it’s something they haven’t covered.

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Step 4: Write the PostDO: Link to their postsDO NOT: Only link to your postsDO: Imitate their writing style and tone

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Step 5: Promote Like Crazy

Make them want more.

➔ Posted on Facebook? Check➔ Tweeted? Check➔ Sent to grandma? Check!

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Step 6: Rinse & Repeat

If the first post did well, you should become a regular contributor.

Blog.

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● DON’T link to your homepage.● DO send traffic to a custom landing page.

Optimizing Your Author Byline

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What To Do With All This Traffic?

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Casual, Anonymous Visitor

Addressable Subscribers

Leads

Customers