Guest blogging for marketing

Guest Blogging & Content MarketingMd. EkramChairman,CivinTech Ltd.

Head of AdminGenesisblogs

Determine your guest blogging goalsyour first task is to decide what your goal for guest blogging is. Knowing this goal ahead of time is key in determining the right kind of blogs to submit guest posts to. Typically there are three main goals for guest blogging.Positioning yourself as an authority and well-known name in the industry.Getting exposure (traffic) back to your website.Building backlinks to your website.

How to Find Guest Blogging Opportunities

You are looking for blogs that fit the following criteria:The content is focused on your niche / industry.The audience of the blog will be interested in your industry.The blog has engaged readership (posts have been shared socially and commented upon).The blog owner is active on social media (so you know that they will be promoting your work on their site).

So if you are selling seeds, you will want to find gardening blogs with an engaged audience of gardeners.

Find Out Relevant Guest Blogging SiteJust replacekeywordwith keywords from your industry.keywordsubmit a guest postkeywordguest postkeywordguest post bykeywordaccepting guest postskeywordguest post guidelines

Caution The first thing to remember about a great guest post is that it is not about your business, your products, or your services. Guest posts should be valuable sources of information not advertisements!Any information about your business and related items should be reserved for the author bio. Occasional mentions, stories, or examples are OK to illustrate a point, but the majority of the post should be focused on something other than your business.

How to Craft a Great Guest Bio The most important part of guest blogging (for you) will likely be your guest post bio. This is usually the only place you should include self-promotion links back to your website, blog, product, service, book, etc. What you write in this section will depend on your guest blogging goals.If your goal is to get good backlinks, just make sure your bio includes a link back to your website with your target anchor text and you are all set.If your goal is to get traffic back to your website, then you might want to consider where you want that traffic to go. Depending on the subject of your guest post and the audience of the blog you place it upon, you might want to send traffic to a custom landing page or page about a specific product / service.If your goal is to increase followers to your social accounts, do this by adding a line to the end of your bio that says Follow me on (insert your top social network and link here).

How to Craft a Great Guest Bio

Case Studies-1: Product Sell Article - ,

Case Studies-2: Backlink

Case Studies-3: Visitor by Guest bloggingVisitor for old post: http://genesisblogs.com/freelancing-2/16366

Visitor from guest blogging:http://www.techtunes.com.bd/freelancing/tune-id/337470

Case Studies-4: Author Bio

Case Studies-5: product promotion


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Case Studies-8: Blog link promotion


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Case Studies-12: Old Post Share

Case Studies-13: Old Post Share

Guest blogging for marketing

Marketing

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