It’s All About Guest Blogging

Why Guest Blog?According to Matt Cutts, guest blogging is on the decline (and he’s one guy you should listen to!). Plus, you’re pretty happy just posting on your own blog. So why guest blog?

Well, here are 3 benefits of guest blogging...

Benefit 1: Build RelationshipsIf you want growth as a blogger, you must build a network with other bloggers.

The reason is, bloggers are the influencers on social media, and one mention by them can do wonders to your blogging career!

Benefit 2: Get More Link JuiceYour guest bloggers may mention your post on their blog too, and give a backlink, which means great link juice.

And the juicier your blog is, the better it will fare online.

Benefit 3: Backlinks and SEOGuest posting is the easiest way to achieve backlinks to your blog. The better the backlinks, the better your SEO is.

Here’s how it works. In every guest post you write, you’re allowed to drop one link to your own blog. And over time, these backlinks help boost SEO (especially if they come from valid and high-authority sources).

Where do you start?So now that you’ve decided to guest blog (which is fantastic), you have two options:

Option 1: Search online for individual blogs/websites in your niche, contact them for guest blogging with a pitch to see if they like your topic.But this is a time-taking process, so we move to option 2…

Option 2:You join one of the many communities where bloggers hang out, and exchange ideas and

find suitable blogs to guest post on. Simple, isn’t it?

So without further adieu, let’s look at the top 5 communities for guest blogging:

1. Blogger Link Up Once you’ve signed up for the service (which is free), submit an offer for guest post, or a product through email to all the members thrice a week. If someone likes your request, or if you see a request you can fulfill, you can contact each other.

1. GuestrGuestr is a great site for blog owners looking for new content, or new websites to contribute

to. Browse through its categories to find what suits you.Guestr offers free website listing (for now).

3. PostJointPostJoint is a little different. Here, you submit an article and the system generates the suitable websites for it. If the website owner likes your submission, he publishes it and

with a backlink to you.

So you save enough time, and money!

Some Guest Blogging TipsMatt Cutts said guest blogging is dying, because

there are many who’ve made it unethical and

spammy.

But Google is intelligent, and very powerful.

Avoid getting into its bad books.

Here’s how:

Tip 1: Offer Valuable ContentBefore you work on getting those backlinks, create some super-awesome posts. And sincerely, because Google loves good content.

After all, Content is (always) king!

Tip 2: Don’t Sell, Always

Every time you write a piece of content, don’t do with the objective to sell your products, or increase your sign-ups. Sometimes, drop the sales talk and

offer valuable information that will be beneficial the readers in some way.

This isn’t how you’d want yourreaders to treat your article

Tip 3: Avoid too many BacklinksYes, backlinks are good for SEO. But excess of everything is bad. The same stands for your blog too.Too many backlinks to your blog(especially from the same source)may lead to Google mistaking it as spam andpulling it down. So beware!

Tip 4: Limit your Forward Links tooWhile it’s a good practice to insert links to other websites as a reference, having too many of these is also a problem.One, it’s distracting to read an article with too many hyperlinks to some other website. Besides, Google may label you as spam.So keep them to a minimum.

Tip 5: Follow the Guidelines to the LetterOne of the most stupid reasons for your guest post to be rejected is that you didn’t follow the guidelines of the host blog. These may include the font style, font size, anchor texts, image specifications etc. and shouldn’t be missed.

A Word of Caution... Before you embark on the Guest Blogging journey, there will be growth in traffic. Is your blog host equipped to handle the increased demands?If you’re using WordPress, choose a flexible and scalable WordPress hosting plan.

Conclusion...

Know the mantra behind some well-doing blogs? They all were at the right place, at the right time. Catch the pulse of your readership. Know what’s trending, and write what they want to read.

So what are you waiting for?

Start Guest Blogging!

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