Essential Guide of Advance Guest Blogging for

MarketersLets dive deeply in the

context of advance guest blogging tactics

Twitter Hash tag for Today’s webinar : #blwebinar

Host By

Monish VoraSr. Sales Manager

Hiren VaghelaSr. SEO Adviser

An Interactive Marketing Agency

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Key Points

• Do the Complete Segregation of the various aspects of the guest blogging sites.

• Brainstorming to get perfect ideas to build good links

• Why guest posting matters for brand-building?• Make it Viral – Get More Visibility• Build a rapport with frequent interaction• A quick briefing on a few useful tools• Q & A

Do the Complete Segregation of the various aspects of the guest blogging

sites.

• Gather Raw data• Filter the gathered raw data• Define various metrics based on your

requirements• Choose wisely• Measure the performance• Repeat the process

Gather, Filter, Define the Raw Data

Make the right choice

Performance Matters!!!

Image Credit: prologicwebsolutions

Repeat the same process for all website

campaigns!!!!

Brainstorming to get perfect ideas to build

good links

Use Appropriate Search Queries to make things

easier for you!!!

Let’s take an example of a search query.Search term + “query” & Go for it!

How you choose the best sites from the derived data!!!

Sorting your Data.

There are many ways for sorting out your data:

Use Custom OperatorsUse Various Attributes from Microsoft Excel Use Search Operators

For Data Formatting:

MS ExcelGoogle Docs

Some other points to be checked!!

Check the overall design of the site Scan the overall content of that site in

terms of relevance. Verify your selected sites based on your

customized metrics. See your link gets potential value into their

content. See the engagement of the readers of

those sites (Comments, Shares, Feedbacks) See the authors credit (in terms of your

brand) Also check whether they are using

rel=author or not.

You are Done with the Brainstorming Process!!

Why guest posting matters for brand-building?

It reflects your background.

It gives some information about you and also the persons associated.

It helps your audience in identifying the expertise.

It helps you to become influential in the marketplace.

Its all about building your Brand !!!!!

Enhance your brand by using social media accounts:

Use your social accounts in your biography, namely

Google+LinkedInTwitterFacebook

This is a great way to show your presence and bring your brand to the next level.

Start Networking!!!!!

Don’t Hesitate to promote your Content

Promote yourself too!!!

Represent yourself as an Authentic Person & Give a boost to your Brand!!

Write Quality stuff for your readers & build a rapport with them!!

Readers are very vital part of your branding portion. Always look out for their satisfaction…

Make it Viral – Get More Visibility

After publishing your guest post, the most crucial part is

to make it viral!!!

Why is it required???

Let’s catch some useful factors of it:

Making viral actually means sharing your posts through many social media platforms where readers exist.

There are two ways to make your post viral:

1) Select sites that have a good sharing platform themselves2) You make your posts viral by circulating through various platforms

If your readers find the post relevant, it will be automatically shared by them, thus making the viral process natural

If your post gets a number of shares, its good for your brand reputation and makes you stand out in front of the real users.

The viral process goes on and on..

Build a rapport with frequentinteraction

Connect with your readers and build a strong relation with

them.

What you need to do?

Treat your readers as your valuable assets.

If anyone shares your guest post, than acknowledge them for the same.

Promptly carry on conversations if your readers have any queries regarding your post.

Valuing your readers, in turn, will help you in building your brand

How do you handle your customer..!!

A quick briefing on a fewuseful tools

1. Evernote

2. Compete

3. Bufferapp

Evernote

Tired of MS Word and OpenOffice??

You will definitely love this free note-taking app. 

Snap of Evernote!!!!

Compete

Compete is a great free tool for comparing up to three domains blog’s traffic with other. You could also register for a free account to compare up to five domains at a time.

Snap!!!

Bufferapp

A convenient analytics tool which provides feedback on every bufferapp post.

Snap!!!

• We have covered the tactics which we have found significant for guest blogging. For any questions on these tactics, please contact us on support@blurbpoint.com.

• Due to the time limitation, if we were unable to cover your desired features, please send us your queries to support@blurbpoint.com

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