Guest BloggingThe Basics

Guest BloggingThe Basics

Guest Blogging is an exchange of content

between two websites* with the goal of

building relationships with others in your

niche, gaining additional exposure, increasing reputation and acquiring links.

*Not necessarily reciprocal

Why Guest Blog?

Guest BloggingThe Basics

Get targeted traffic:

Guest blogging can increase brand awareness andconsideration among a new audience.

Guest BloggingThe Basics

Valuable links in relevant content:

Backlinks from guest blogging is a natural way to build links. Backlinks with good keyword anchor text will help visibility in search engines.

Guest BloggingThe Basics

Build brand credibility:

Guest blogging increases brand exposure and reputation, both with other bloggers and theiraudience. It’s also a great way to portrayyourself as an expert in your niche.

Guest BloggingAt A

Glance

Guest BloggingThe Basics

Get targeted traffic:

Create blogs and links which arerelevant to your chosen subject matter. If you choose to stray from your nichelook to ensure your content appeals to the chosen blog’s audience.

Guest BloggingThe BasicsValuable links in

relevant content:

Look forhigh quality, authoritative websites. Find sites within your niche tohelp get relevant keyword links. If you do stray from your industry then make sure the siteand content produced is relevant to both audiences.

Guest BloggingThe BasicsBuild brand

credibility:

Buildingrelationships with other blogs as a trusted source is vital - communication must reachbeyond the sole email asking for a post. This relationship must extend to the audience. Social network sites and comment functionality play an instrumental part in keeping relationships alive.

Guest BloggingEtiquette

Do Your Research:Website MetricsWebsite Content

Website Demographic

Evaluate:Website AuthorityContent RelevanceWebsite Influence

Build Relationships:BloggersAudience

Get Social:Comment

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Guidelines:Share Yours

Adhere To Hosts

Harriet Rhodeswww.onlinerambler.com