Post on 19-May-2015
description
SIMPLIFYING FACEBOOK COMMERCE HOW ORIFLAME ACHIEVED 20,000 APPLICATION INSTALLATIONS IN ONLY 6 MONTHS
Putting the customer at the heart of planning and the tools and techniques that enable F-Commerce
AGENDA
WHO AM I?
ORIFLAME
WHY FACEBOOK COMMERCE?
CUSTOMER CENTRIC PLANNING
MEASUREMENT
THINGS I HAVEN’T COVERED
GLOBAL MUSCLE – LOCAL BRAINS Global
$100 M
2000 EMPLOYEES
18 OFFICES
8 COUNTRIES
ORIFLAME
ORIFLAME
€1,316M
FOUNDED 1967
60 COUNTRIES
UK SINCE 1970
3M CONSULTANTS
ORIFLAME BEAUTY STORE HTTP://APPS.FACEBOOK.COM/ORIFLAMESTORE
CONCEPT TO DELIVERY
REGISTERED CONSULTANT STORES
DIRECT SALES TO NETWORK
CUSTOMER NEED
PILOT LAUNCH
WHY FACEBOOK COMMERCE?
Facebook Commerce is eCommerce with opportunities magnified by social leverage
FACEBOOK ACTIVE USER TIMELINE (MILLIONS)
SOURCE: FACEBOOK
0
100
200
300
400
500
600
700
800
900
FEB 2004 DEC 2004 DEC 2005 DEC 2006 APR 2007 OCT 2007 AUG 2008 JAN 2009 FEB 2009 APR 2009 JUL 2009 SEP 2009 DEC 2009 FEB 2010 JUL 2010 JUL 2011 SEP 2011
Millions of Users
WEB BRANDS BILLIONS OF USER MINUTES (U.S.)
SOURCE: NIELSEN
30 MILLION ACTIVE USERS IN THE UK
SOURCE: WWW.SOCIALBAKERS.COM
$34 BILLION
SOURCE: WWW.SOCIALCOMMERCETODAY.COM
20 MILLION APP INSTALLATIONS PER DAY
350 MILLION MOBILE USERS
130 FRIENDS
SOURCE: FACEBOOK
SOURCE: ME
117% ADDITIONAL AMOUNT A FAN WILL SPEND
“LIKE” 51% INCREASED CHANCE OF PURCHASE
30%-200% COMPANY REGISTRATION INCREASE
SOURCE: ECONSULTANCY, SOCIALCOMMERCETODAY
DRIVES E-COMMERCE TRAFFIC GROWTH
LOCATION WHERE CUSTOMERS SPEND A LOT OF TIME
DRIVES LOYALTY SALES
INCREASES PROBABILITY OF “WORD OF MOUTH” SALES
F-COMMERCE INDUSTRY ADOPTION IS ACCELERATING
MOBILE ADOPTION OF FACEBOOK IS INCREASING
CUSTOMER CENTRIC PLANNING
Implementing services which make sense in a social platform setting
STORE THE ONLY OPTION?
R & D CUSTOMER SERVICE MARKETING
CONCEPT GENERATION
INSPECT AND ADAPT
COMPONENTS
STORES
DEALS
CREDITS
CHECK IN
LOGIN
OPEN GRAPH
LIKE
OPEN GRAPH API
ADVERTISING
MARKETING
VALTECH FACEBOOK PLATFORMS
MEASUREMENT
KEY PERFORMANCE INDICATORS
THINGS I HAVEN’T COVERED
BUT YOU STILL NEED TO CONSIDER…
PRODUCT SELECTION HOSTING PAYMENT F8 (HTTP://WWW.FACEBOOK.COM/F8) CUP OF COFFEE
QUESTIONS
VISIT FACEBOOK.COM/VALTECHUK JONATHAN.COOK@VALTECH.CO.UK