Facebook E-Mobile PlatformFacebook to Come-Up with Mobile E-Commerce Platform

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FRecently, latest news come-up in the market that Facebook’s mobile app install ads can be used to create e-commerce on Facebook.

F“Mobile App install ads” has been launched in the last October, and it did not much popularity in the market as the company exposed various new ad products in the year 2012. Users are no more interested in apps, They are looking for something new and unique like mobile e-commerce platform.

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There are various big advertising clients of Facebook, who used ads in Q4 and they indicate that the ads can be used to create e-commerce on Facebook. And iIt is one of the biggest news for mobile users as the ad unit enables mobile-phone users to download the Application of client from Google Play or any other app store.

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A CEO of Spruce Media, ‘Lucy Jacobs’ Said:

The performance is right in the strike zone to be ROI positive." E-commerce app downloads are much more valuable to advertisers than mere impressions because someone with an app is likely to use it repeatedly over time.” So each installed application generates lifetime revenue, so users can easily generate lifetime revenue until the user abandons it.

Quoted from businessinsider

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According to Jason Goldberg (CEO of Fab.com)

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Fab.com tested the ad unit with Fab's shopping app, said “It was five times more effective than any other mobile download channel they used.” Among all the Facebook Advertisers, Fab is one of the biggest advertisers of Facebook.

F Hotel Tonight App

Hotel Tonight’s director of mobile marketing, “I feel like a kid in a candy store with all these choices. It performs better from a click-to-install perspective than anything except incentivized ads. From an efficiency standpoint, it’s on par with everybody else out there today.”

The Hotel Tonight used the ad unit along with a Facebook offers as Facebook has introduced lots of e-commerce plays like deals, offers and Gifts, and it did not experienced much grip with users.

What you think will Facebook studs its legs in e-commerce market or not? Will company gets success this time?