Facebook Commerce FAQ

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    f-commerce FAQ

    F-commerce helps you facilitate and

    execute sales transactions using

    Facebook

    BETA

    50industryexamples

    V 1.0 April 2011 Social Commerce Today

    http://socialcommercetoday.com/http://socialcommercetoday.com/
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    f-commerce FAQ

    1. What is f-commerce?

    2. What is the size of the f-commerce market?

    3. Whats the purpose of f-commerce?

    4. Who is doing f-commerce?

    5. What is industry saying about f-commerce?

    6. What are the arguments in favour of f-commerce?7. What are the arguments against f-commerce?

    8. Wheres the evidence that f-commerce can work?

    9. What are the di!erent types of f-commerce?

    10. For "On-Facebook" f-commerce, what are the options?

    11. For "O!-Facebook" f-commerce, whats available?

    12. What are some useful tips for getting started with f-commerce?

    13. What are some of the notable examples of f-commerce?

    14. What are some of the leading f-commerce software vendors?

    15. Where to go for more information about f-commerce?2

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    1. What is f-commerce?

    Simple Definition: Facebook Commerce is selling with Facebook

    Full Definition:F-Commerce, derived from e-commerce, is the use of Facebook as aplatform for facilitating and executing sales transactions- either on Facebook itself orexternally via the Facebook Open Graph. F-commerce is a form of social commerce,the useuse of social media, online media that supports social interaction and user contributions, toassist in the online buying and selling of products and services

    Examples of f-commerce include

    1-800-Flowers f-store: The first ever store in Facebook that supported transactionswithinthe network itself (Thefirst ever transaction took place at 11:50 am EST on July 8,2009 for bouquet of flowers A Slice of Life bouquet)

    Levi's Friends Store: One of the first e-commerce sites to use Facebook social plugins too!er instant personalisation. Friends logging into the site using their Facebookcredentials can view items popular among their friends and other Facebook users, as wellas post directly to their Facebook wall

    Diesel's DieselCam:An early example of an in-store f-commerce, the DieselCam was afitting-room mirror connected to Facebook that allowed Diesel store shoppers in Spain toshop with their social graph by sharing tryouts with friends and soliciting feedback

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    http://socialcommercetoday.com/brands-social-commerce-diesel-facebook-in-the-fitting-room/http://socialcommercetoday.com/brands-social-commerce-diesel-facebook-in-the-fitting-room/http://socialcommercetoday.com/brands-social-commerce-diesel-facebook-in-the-fitting-room/http://www.facebook.com/1800flowers?sk=app_144233745611442http://socialcommercetoday.com/brands-social-commerce-diesel-facebook-in-the-fitting-room/http://socialcommercetoday.com/brands-social-commerce-diesel-facebook-in-the-fitting-room/http://store.levi.com/#store/friendshttp://store.levi.com/#store/friendshttp://www.facebook.com/1800flowers?sk=app_144233745611442http://www.facebook.com/1800flowers?sk=app_144233745611442
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    2. What is the size of the f-commerce market?

    The value of transactions completed within Facebook is predicted to supersede those onAmazon over the next five years ($34 billion)

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    http://socialcommercetoday.com/f-commerce-statistics-roundup-facebook-commerce-by-the-numbers/http://socialcommercetoday.com/f-commerce-statistics-roundup-facebook-commerce-by-the-numbers/
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    3. What's the purpose of f-commerce?

    F-commerce helps businesses facilitate and execute sales transactions using Facebook. F-Commerce can be used to drive customer acquisition (trial), customer loyalty (re-purchase)and customer advocacy (word of mouth), and improve customer experience

    From a consumer perspective, f-commerce allows shoppers to shop with their social graphand make smarter shopping decisions using their social intelligence (learning from others)

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    http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/http://socialcommercetoday.com/how-social-commerce-works-the-social-psychology-of-social-shopping/
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    4. Who is doing f-commerce?

    Some businesses using f-commerce include...

    Amazon, Apple,ASOS,Best Buy,Bulgari,Coca-Cola, Delta, Diesel,Disney,Dove(Unilever),Gap,Heinz,jcpenney,Levi's,Macys,Max Factor,Mazda,Nike,Nine West,OldSpice,P&G, Pampers,Pantene,Rachel Roy,Sears,Starbucks,Volkswagen,WHotels,Walmart, Warner Bros... (see FAQ 13. What are some of the notable examples of f-commerce? for 50 examples)

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    http://www.facebook.com/darkknight?sk=app_126443460758684http://www.facebook.com/darkknight?sk=app_126443460758684http://www.facebook.com/walmart?sk=app_140539435973047http://www.facebook.com/walmart?sk=app_140539435973047http://socialcommercetoday.com/group-buy-comes-to-facebook/http://socialcommercetoday.com/group-buy-comes-to-facebook/http://socialcommercetoday.com/group-buy-comes-to-facebook/http://socialcommercetoday.com/group-buy-comes-to-facebook/http://socialcommercetoday.com/volkswagen-skoda-the-more-you-like-the-less-you-pay/http://socialcommercetoday.com/volkswagen-skoda-the-more-you-like-the-less-you-pay/http://apps.facebook.com/starbuckscard/?ref=tshttp://apps.facebook.com/starbuckscard/?ref=tshttp://www.facebook.com/sears?sk=app_176530869027147http://www.facebook.com/sears?sk=app_176530869027147http://socialcommercetoday.com/tnws-6-dos-and-donts-of-f-commerce-with-9-screenshots/http://socialcommercetoday.com/tnws-6-dos-and-donts-of-f-commerce-with-9-screenshots/http://socialcommercetoday.com/the-future-of-f-commerce-levis-pg-bejeweled-lead-the-way/http://socialcommercetoday.com/the-future-of-f-commerce-levis-pg-bejeweled-lead-the-way/http://socialcommercetoday.com/pg-facebook-store-1000-transactionshour/http://socialcommercetoday.com/pg-facebook-store-1000-transactionshour/http://apps.facebook.com/pamperswebstore/http://apps.facebook.com/pamperswebstore/http://www.facebook.com/OldSpice?sk=app_114709238574865http://www.facebook.com/OldSpice?sk=app_114709238574865http://www.facebook.com/OldSpice?sk=app_114709238574865http://www.facebook.com/OldSpice?sk=app_114709238574865http://www.facebook.com/ninewest?sk=app_134790966535193http://www.facebook.com/ninewest?sk=app_134790966535193https://www.facebook.com/nikegolf?sk=app_186055154768677https://www.facebook.com/nikegolf?sk=app_186055154768677http://socialcommercetoday.com/facebook-deals-launches-across-europe-20-discount-on-mazda-roadsters-videos-pics/http://socialcommercetoday.com/facebook-deals-launches-across-europe-20-discount-on-mazda-roadsters-videos-pics/http://www.facebook.com/MaxFactorUK?sk=app_129024707132990http://www.facebook.com/MaxFactorUK?sk=app_129024707132990http://socialcommercetoday.com/macys-sears-walgreens-join-the-social-commerce-party-screenshots/http://socialcommercetoday.com/macys-sears-walgreens-join-the-social-commerce-party-screenshots/http://store.levi.com/#store/friendshttp://store.levi.com/#store/friendshttp://www.facebook.com/jcp?sk=app_174296685928910http://www.facebook.com/jcp?sk=app_174296685928910http://www.facebook.com/HeinzKetchupUK?sk=app_194477550575090http://www.facebook.com/HeinzKetchupUK?sk=app_194477550575090http://socialcommercetoday.com/facebook-launches-big-new-social-commerce-service-for-local-businesses-videoscreenshots/http://socialcommercetoday.com/facebook-launches-big-new-social-commerce-service-for-local-businesses-videoscreenshots/http://www.facebook.com/dove?v=app_103808206333225http://www.facebook.com/dove?v=app_103808206333225http://www.facebook.com/dove?v=app_103808206333225http://www.facebook.com/dove?v=app_103808206333225http://apps.facebook.com/ticketstogether/?ref=tshttp://apps.facebook.com/ticketstogether/?ref=tshttp://socialcommercetoday.com/brands-social-commerce-diesel-facebook-in-the-fitting-room/http://socialcommercetoday.com/brands-social-commerce-diesel-facebook-in-the-fitting-room/https://apps.facebook.com/deltaticketcounter/?ref=tshttps://apps.facebook.com/deltaticketcounter/?ref=tshttp://www.facebook.com/CokeStore?sk=app_189977524185http://www.facebook.com/CokeStore?sk=app_189977524185http://www.facebook.com/Bulgari?sk=app_2456371452http://www.facebook.com/Bulgari?sk=app_2456371452http://www.facebook.com/bestbuy?sk=app_110144381181http://www.facebook.com/bestbuy?sk=app_110144381181http://apps.facebook.com/asosofficial/?ref=tshttp://apps.facebook.com/asosofficial/?ref=tshttp://www.facebook.com/AppStorehttp://www.facebook.com/AppStorehttp://socialcommercetoday.com/screenshots-amazon-powered-by-facebook/http://socialcommercetoday.com/screenshots-amazon-powered-by-facebook/
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    5. What is industry saying about f-commerce?

    Social media may not have driven sales in an obvious way so far, but the next logical stepwill be transactional social media. When you can buy products through Facebook, ratherthan just liking them, we'll start to see a shift in the role of social media in the business"Manish Mehta, head of social media, Dell

    Its a matter of timewithin the next five or so yearsbefore more business will be doneon Facebook than Amazon Sumeet Jain, Principal, CMEA Capital

    In three to five years, 10 percent to 15 percent of total consumer spending in developedcountries may go through sites such as Facebook Mike Fauscette, Analyst,IDCConsulting

    Anyone who still believes in 2010 that Facebook isnt going directly drive a massivecommerce opportunity for merchants and retailers alike on that platform will findthemselves this time next year in 2011 wishing for theirown Christmas miracle KarenWebster, President, pymnts.com

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    6. What are the arguments in favour of f-commerce?

    Facebook is already a viable sales platform; thetop 3 brands on Facebook all directly sellon Facebook (Coca-Cola(24m),Starbucks (20m) andDisney (19m))

    Facebook drives e-commerce tra#c; ticketing site Eventbrite found that integrating withFacebook on its website, generated additional sales - each Facebook share generated$2.53 in additional sales)

    Facebook is where your customers are;1 in 11 humans are on Facebook, half log on every

    day

    F-Commerce is what your customer want; when asked, customers say the principalreasons for connecting with businesses on social sites are to buy andfor deals.

    F-Commerce customers are good customers; Facebook users spend up to1.5x moreonline, and your Facebook customers spend more than double non-Facebook customers

    F-Commerce increases conversion;51% increase in likelihood a customer will purchase,

    after clicking the like button)

    F-Commerce drives customer loyalty;28% increase in likelihood that customers who likea brand will repurchase

    F-Commerce drives customer advocacy;41% increase in likelihood a customer that acustomer will recommend, if they have liked thebrand

    Facebook customers are good customers: Facebook users spend 1.5x more online that

    other Internet users8

    http://socialcommercetoday.com/f-commerce-statistics-roundup-facebook-commerce-by-the-numbers/http://socialcommercetoday.com/f-commerce-buzz-roundup-quotes-presentations-video/http://socialcommercetoday.com/f-commerce-buzz-roundup-quotes-presentations-video/http://socialcommercetoday.com/f-commerce-buzz-roundup-quotes-presentations-video/http://socialcommercetoday.com/brand-autism-why-brands-still-dont-get-social-media-report/http://socialcommercetoday.com/brand-autism-why-brands-still-dont-get-social-media-report/http://socialcommercetoday.com/brand-autism-why-brands-still-dont-get-social-media-report/http://socialcommercetoday.com/brand-autism-why-brands-still-dont-get-social-media-report/http://socialcommercetoday.com/list-of-f-commerce-success-stories/http://socialcommercetoday.com/list-of-f-commerce-success-stories/http://www.facebook.com/CokeStore?sk=app_189977524185http://apps.facebook.com/starbuckscard/?ref=tshttp://socialcommercetoday.com/f-commerce-statistics-roundup-facebook-commerce-by-the-numbers/http://socialcommercetoday.com/f-commerce-statistics-roundup-facebook-commerce-by-the-numbers/http://socialcommercetoday.com/f-commerce-buzz-roundup-quotes-presentations-video/http://socialcommercetoday.com/f-commerce-buzz-roundup-quotes-presentations-video/http://socialcommercetoday.com/f-commerce-buzz-roundup-quotes-presentations-video/http://socialcommercetoday.com/f-commerce-buzz-roundup-quotes-presentations-video/http://socialcommercetoday.com/speed-summary-digitas-publicis-social-commerce-strategy-playbook/http://socialcommercetoday.com/speed-summary-digitas-publicis-social-commerce-strategy-playbook/http://socialcommercetoday.com/f-commerce-buzz-roundup-quotes-presentations-video/http://socialcommercetoday.com/f-commerce-buzz-roundup-quotes-presentations-video/http://socialcommercetoday.com/speed-summaries-new-social-commerce-presentations-from-paypal-and-skive/http://socialcommercetoday.com/speed-summaries-new-social-commerce-presentations-from-paypal-and-skive/http://socialcommercetoday.com/brand-autism-why-brands-still-dont-get-social-media-report/http://socialcommercetoday.com/brand-autism-why-brands-still-dont-get-social-media-report/http://socialcommercetoday.com/why-f-commerce-1-in-11-humans-are-there-infographic/http://socialcommercetoday.com/why-f-commerce-1-in-11-humans-are-there-infographic/http://socialcommercetoday.com/list-of-f-commerce-success-stories/http://socialcommercetoday.com/list-of-f-commerce-success-stories/http://apps.facebook.com/ticketstogether/http://apps.facebook.com/ticketstogether/http://apps.facebook.com/starbuckscard/?ref=tshttp://apps.facebook.com/starbuckscard/?ref=tshttp://www.facebook.com/CokeStore?sk=app_189977524185http://www.facebook.com/CokeStore?sk=app_189977524185
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    7. What are the arguments against f-commerce?

    The likelihood that Facebook will ever [become] a key sales-driving tool for retailers andcreating a reliable revenue stream for Facebook, is unfortunately far-fetched.SucharitaMulpuru, Forrester

    The market opportunity for selling on Facebook is tiny - even the most enthusiasticprojections forecast a market size only 1/3 of that of mobile commerce, representing amaximum of 4% of digital commerce

    Online shoppers don't want to buy on Facebook - a Booz & Allen report on socialcommerce found that 73% of online shoppers would not purchase goods on Facebook orthrough other social networking sites

    Facebook itself is an immature and risky platform - do you really want to be investing innext year's MySpace?

    Where's the money? No major brand, retailer or independent study has yet provided

    compelling evidence that selling with/on Facebook unequivocally drives ROI or CLV(customer lifetime value)

    Businesses find social networks to be a particularly ine!ective new customer acquisitiontool; only 7% of retailers say Facebook is an e!ective customer acquisition source).

    F-commerce will not take o!because Facebook has a reputation for apathy aroundprivacy issues. (Forrester)

    continued over...9

    http://gigaom.com/2011/04/07/will-facebook-ever-be-an-e-commerce-powerhouse/http://socialcommercetoday.com/speed-summary-boozco-report-the-30bn-social-commerce-market/http://www.customerthink.com/blog/forget_selling_on_facebook_for_now_think_social_pluginshttp://www.customerthink.com/blog/forget_selling_on_facebook_for_now_think_social_pluginshttp://socialcommercetoday.com/the-case-against-f-commerce-faddish-foolish-and-far-fetched-data-charts-report/http://socialcommercetoday.com/the-case-against-f-commerce-faddish-foolish-and-far-fetched-data-charts-report/http://gigaom.com/2011/04/07/will-facebook-ever-be-an-e-commerce-powerhouse/http://gigaom.com/2011/04/07/will-facebook-ever-be-an-e-commerce-powerhouse/http://gigaom.com/2011/04/07/will-facebook-ever-be-an-e-commerce-powerhouse/http://gigaom.com/2011/04/07/will-facebook-ever-be-an-e-commerce-powerhouse/http://www.forrester.com/rb/Research/state_of_retailing_online_2010_marketing%2C_social/q/id/57249/t/2http://www.forrester.com/rb/Research/state_of_retailing_online_2010_marketing%2C_social/q/id/57249/t/2http://socialcommercetoday.com/speed-summary-boozco-report-the-30bn-social-commerce-market/http://socialcommercetoday.com/speed-summary-boozco-report-the-30bn-social-commerce-market/http://www.customerthink.com/blog/forget_selling_on_facebook_for_now_think_social_pluginshttp://www.customerthink.com/blog/forget_selling_on_facebook_for_now_think_social_pluginshttp://www.customerthink.com/blog/forget_selling_on_facebook_for_now_think_social_pluginshttp://www.customerthink.com/blog/forget_selling_on_facebook_for_now_think_social_pluginshttp://socialcommercetoday.com/the-case-against-f-commerce-faddish-foolish-and-far-fetched-data-charts-report/http://socialcommercetoday.com/the-case-against-f-commerce-faddish-foolish-and-far-fetched-data-charts-report/http://socialcommercetoday.com/the-case-against-f-commerce-faddish-foolish-and-far-fetched-data-charts-report/http://socialcommercetoday.com/the-case-against-f-commerce-faddish-foolish-and-far-fetched-data-charts-report/
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    7. What are the main arguments against f-commerce? (ctd)

    The Open Graph protocol is useless for all but the very large companies such as Amazon- just look at your friends store on Levi's -pretty empty isn't it?

    Whenonly 1% of site visitors come from a social media URL, it's di#cult to take Facebookseriously as an e-commerce tra#c generator

    Email marketing campaigns can boast an 11% click-through rate and a 4% conversionrate, Forrester's findings show that Facebook can only generate a 1% click-through rate,

    with only 2% of those people converting to actual customers

    According to aGoldman Sachs survey, Facebook has little e!ect on online shoppingactivity

    Facebook is better adapted to marketing than selling; its useful for promoting marketingmessages and communicating brand personality, but not processing transactions, whichare best completedon the company website

    Enabling e-commerce on Facebook, when you already have an e-commerce solution onthe open web creates redundancy and is therefore pointless

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    http://www.businessinsider.com/chart-of-the-day-social-sites-have-little-effect-on-where-you-buy-stuff-online-2011-4http://socialcommercetoday.com/the-case-against-f-commerce-faddish-foolish-and-far-fetched-data-charts-report/http://www.businessinsider.com/chart-of-the-day-social-sites-have-little-effect-on-where-you-buy-stuff-online-2011-4http://www.businessinsider.com/chart-of-the-day-social-sites-have-little-effect-on-where-you-buy-stuff-online-2011-4http://socialcommercetoday.com/the-case-against-f-commerce-faddish-foolish-and-far-fetched-data-charts-report/http://socialcommercetoday.com/the-case-against-f-commerce-faddish-foolish-and-far-fetched-data-charts-report/http://www.foreseeresults.com/news-events/press-releases/social-media-low-impact-on-web-traffic-2011-foresee.shtmlhttp://www.foreseeresults.com/news-events/press-releases/social-media-low-impact-on-web-traffic-2011-foresee.shtmlhttp://www.turntonetworks.com/social-commerce-hard-2http://www.turntonetworks.com/social-commerce-hard-2
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    8. Wheres the evidence that f-commerce can work?

    Ticketmaster: Every time a user posts on their news feed that theyve bought a ticket fromTicketmaster, friendsspend an additional $5.30 on Ticketmaster

    Eventbrite:Every Facebook share generates$2.53 in ticket sales (RPS (revenue per share));every 24 shares generates a new sale

    IncipioTechnologies: Facebook is #2 source of e-commerce tra#c,shoppers fromFacebook 3x more likely to add products toa cart, andfinal conversion rate is 2x av..

    P&G: Sold 1000 diapers in under an hour on its f-store Tesco:Generated 2m+in-store sales withFB vouchers for fans

    RachelRoy: Temporary pop-up Facebook fan store resulted in 3rd highest sales day

    Kembrel:20%of sale transactions were on Facebookwith a 7-10% larger shopping cartthan their dot.com website

    BabyAndMeGifts:50% of online sales from Facebook

    LiveScribe:measurable increase in revenue [undisclosed] after installing Facebookstorefront

    Ettitude: Aussie retailer logged sales [undisclosed] from Facebook

    Chompon: Online sales platformfound that Facebook shares generate on average $14 insales (RPS), and Likes generate $8 (RPL)

    Ticketfly: Ticketing sitefound (Jan 2011),every Facebook share/tweet generated3.25tickets sales;Facebook is Ticketflys top referrer at roughly 9% of total tra#c

    Wetseal:20% of e-commerce sales come from Facebook11

    https://www.facebook.com/ettitude?sk=app_342349437729http://mashable.com/2011/02/21/facebook-commerce/https://www.facebook.com/ettitude?sk=app_342349437729http://mashable.com/2011/02/21/facebook-commerce/https://www.facebook.com/BabyAndMeGiftshttp://mashable.com/2011/02/21/facebook-commerce/http://www.allfacebook.com/facebook-shoppers-have-7-10-larger-shopping-carts-2010-12http://www.allfacebook.com/facebook-shoppers-have-7-10-larger-shopping-carts-2010-12http://www.allfacebook.com/facebook-shoppers-have-7-10-larger-shopping-carts-2010-12http://www.allfacebook.com/facebook-shoppers-have-7-10-larger-shopping-carts-2010-12http://socialcommercetoday.com/adage-on-social-commerce-f-commerce-is-here/http://www.marketingweek.co.uk/disciplines/digital/french-connection-and-dove-start-selling-on-facebook/3023258.articlehttp://blog.clothingattesco.com/2010/05/friday-frenzy-update/http://socialcommercetoday.com/pg-facebook-store-1000-transactionshour/http://socialcommercetoday.com/pg-facebook-store-1000-transactionshour/http://www.businessinsider.com/facebook-e-commerce-is-real-and-we-have-the-numbers-to-prove-it-2011-3http://bits.blogs.nytimes.com/2011/04/06/facebook-touts-social-e-commerce/http://bits.blogs.nytimes.com/2011/04/06/facebook-touts-social-e-commerce/http://bits.blogs.nytimes.com/2011/04/06/facebook-touts-social-e-commerce/http://bits.blogs.nytimes.com/2011/04/06/facebook-touts-social-e-commerce/http://socialcommercetoday.com/f-commerce-buzz-roundup-quotes-presentations-video/http://socialcommercetoday.com/f-commerce-buzz-roundup-quotes-presentations-video/http://venturebeat.com/2011/02/25/ticketfly-facebook-ticket-sales/http://venturebeat.com/2011/02/25/ticketfly-facebook-ticket-sales/http://www.ticketfly.com/http://www.ticketfly.com/http://socialcommercetoday.com/facebook-share-worth-14-rpa-revenue-per-action-a-tweet-5/http://socialcommercetoday.com/facebook-share-worth-14-rpa-revenue-per-action-a-tweet-5/http://www.chompon.com/http://www.chompon.com/http://mashable.com/2011/02/21/facebook-commerce/http://mashable.com/2011/02/21/facebook-commerce/https://www.facebook.com/ettitude?sk=app_342349437729https://www.facebook.com/ettitude?sk=app_342349437729http://mashable.com/2011/02/21/facebook-commerce/http://mashable.com/2011/02/21/facebook-commerce/https://www.facebook.com/livescribe?sk=app_369666098814https://www.facebook.com/livescribe?sk=app_369666098814http://mashable.com/2011/02/21/facebook-commerce/http://mashable.com/2011/02/21/facebook-commerce/https://www.facebook.com/BabyAndMeGiftshttps://www.facebook.com/BabyAndMeGiftshttp://www.allfacebook.com/facebook-shoppers-have-7-10-larger-shopping-carts-2010-12http://www.allfacebook.com/facebook-shoppers-have-7-10-larger-shopping-carts-2010-12http://socialcommercetoday.com/adage-on-social-commerce-f-commerce-is-here/http://socialcommercetoday.com/adage-on-social-commerce-f-commerce-is-here/http://blog.clothingattesco.com/2010/05/friday-frenzy-update/http://blog.clothingattesco.com/2010/05/friday-frenzy-update/http://www.marketingweek.co.uk/disciplines/digital/french-connection-and-dove-start-selling-on-facebook/3023258.articlehttp://www.marketingweek.co.uk/disciplines/digital/french-connection-and-dove-start-selling-on-facebook/3023258.articlehttp://socialcommercetoday.com/pg-facebook-store-1000-transactionshour/http://socialcommercetoday.com/pg-facebook-store-1000-transactionshour/http://www.businessinsider.com/facebook-e-commerce-is-real-and-we-have-the-numbers-to-prove-it-2011-3http://www.businessinsider.com/facebook-e-commerce-is-real-and-we-have-the-numbers-to-prove-it-2011-3http://www.facebook.com/incipio?sk=app_163779957000674http://www.facebook.com/incipio?sk=app_163779957000674http://blog.eventbrite.com/social-commercehttp://blog.eventbrite.com/social-commercehttp://eventbrite.com/http://eventbrite.com/http://bits.blogs.nytimes.com/2011/04/06/facebook-touts-social-e-commerce/http://bits.blogs.nytimes.com/2011/04/06/facebook-touts-social-e-commerce/http://ticketmaster.com/http://ticketmaster.com/
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    9. What are the di!erent types of f-commerce?

    There are two basic types of f-commerce

    "On-Facebook" f-commerce

    Facebook stores (f-stores)- e-commerce enabled Facebook pages, such as that ofCoca-cola, used to sell Cokemerchandise

    Facebook Credits payments- allows customer to make "frictionless" in-game paymentsand buy directly from their newsfeed (with Facebook Credits)

    "O!-Facebook" f-commerce

    Facebook-enhanced web-stores-traditional e-commerce sites that integrate withFacebook to o!er customers a Facebook experience whilst shopping on-site. Forexample Amazon allows shopper to login with Facebook details, and uses the Open Graphdata that comes with the login to o!er instant personalisation (recommendations,birthday notifications etc)

    Facebook-enhanced retail stores- traditional bricks and mortar retail thatintegrateswith Facebook to o!er customers a Facebook experience whilst shopping in-store. Forexample, department store chain Macy'sMagic Fitting Room is aFacebook-connectedfitting room that allows customers to share tryouts - real and virtual

    12

    http://socialcommercetoday.com/screenshots-amazon-powered-by-facebook/http://www.facebook.com/CokeStore?sk=app_189977524185http://www.facebook.com/CokeStore?sk=app_189977524185http://socialcommercetoday.com/macys-sears-walgreens-join-the-social-commerce-party-screenshots/http://socialcommercetoday.com/macys-sears-walgreens-join-the-social-commerce-party-screenshots/http://socialcommercetoday.com/screenshots-amazon-powered-by-facebook/http://socialcommercetoday.com/screenshots-amazon-powered-by-facebook/http://www.facebook.com/CokeStore?sk=app_189977524185http://www.facebook.com/CokeStore?sk=app_189977524185
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    10. For "On-Facebook" f-commerce, what are the options?

    F-Stores

    Faux Stores(Storefront Only): Faux stores are Facebook product catalogues linked tolinked to product pages on an external dot com e-commerce site. For example,Bulgariruns a faux-store on it's Facebook page linked to its e-commerce site. Advantagesinclude ease of set up, no back-end integration, whilst nevertheless broadening thedigital footprint of an online store. Faux-store software providers include ShopTab,

    SortPrice, and BigCommerce

    Full Stores: Full stores o!er the full dot com e-commerce experience optimised for andinside ofFacebook. The full product catalogue, shopping cart and the checkout processare all handled within Facebook. For example, ASOS,jcpenney and Delta airlines o!er fullstores in Facebook. Advantages include increasing customer exposure to a full range ofproducts and frictionless commerce with the promise of higher conversion rates. Fullstore software providers include Usablenet, 8th Bridge, Milyoni and Fluid.

    Fan Stores: Similar to full stores, but o!ering a limited range of fan-first or fan-onlyexclusives to Facebook fans, fan-store are typically used to support an event, launch orcampaign with a view to stimulating loyalty or advocacy. For example, Heinz allowedketchup fans to buy a new line before it was available on stores. Moontoast and Payvmentare software providers for fan stores.

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    http://moontoast.com/http://www.facebook.com/HeinzKetchupUK?sk=app_194477550575090http://www.facebook.com/HeinzKetchupUK?sk=app_194477550575090http://www.facebook.com/HeinzKetchupUK?sk=app_194477550575090http://www.usablenet.com/the-platform/usablenet-facebook/http://www.8thbridge.com/http://milyoni.com/http://www.fluid.com/products/fluid_social_fan_shop.phphttp://apps.facebook.com/asosofficial/?ref=tshttp://www.facebook.com/jcp?sk=app_174296685928910https://apps.facebook.com/deltaticketcounter/?ref=tshttp://www.sortprice.com/facebook_store/https://support.bigcommerce.com/questions/1127/How+do+I+Setup+Social+Shop+Application+in+Facebook%3Fhttp://www.sortprice.com/facebook_store/https://support.bigcommerce.com/questions/1127/How+do+I+Setup+Social+Shop+Application+in+Facebook%3Fhttp://payvment.com/http://payvment.com/http://moontoast.com/http://moontoast.com/http://www.facebook.com/HeinzKetchupUK?sk=app_194477550575090http://www.facebook.com/HeinzKetchupUK?sk=app_194477550575090http://www.fluid.com/products/fluid_social_fan_shop.phphttp://www.fluid.com/products/fluid_social_fan_shop.phphttp://milyoni.com/http://milyoni.com/http://www.8thbridge.com/http://www.8thbridge.com/http://www.usablenet.com/the-platform/usablenet-facebook/http://www.usablenet.com/the-platform/usablenet-facebook/https://apps.facebook.com/deltaticketcounter/?ref=tshttps://apps.facebook.com/deltaticketcounter/?ref=tshttp://www.facebook.com/jcp?sk=app_174296685928910http://www.facebook.com/jcp?sk=app_174296685928910http://apps.facebook.com/asosofficial/?ref=tshttp://apps.facebook.com/asosofficial/?ref=tshttps://support.bigcommerce.com/questions/1127/How+do+I+Setup+Social+Shop+Application+in+Facebook%3Fhttps://support.bigcommerce.com/questions/1127/How+do+I+Setup+Social+Shop+Application+in+Facebook%3Fhttp://www.sortprice.com/facebook_store/http://www.sortprice.com/facebook_store/http://www.shoptab.net/http://www.shoptab.net/http://socialcommercetoday.com/f-commerce-store-roundup-32-notable-big-brand-facebook-stores-screenshots/http://socialcommercetoday.com/f-commerce-store-roundup-32-notable-big-brand-facebook-stores-screenshots/
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    10. For "On-Facebook" f-commerce, what are the options? (ctd)

    Buy With Friends

    Allows people to buy directly from their newsfeed (with Facebook Credits)dealspurchased and shared by their friends. Trialled for purchases of digital/virtual goods forFacebook games

    14

    https://developers.facebook.com/credits/buywithfriends/https://developers.facebook.com/credits/buywithfriends/
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    11. For "O!-Facebook" f-commerce, whats available?

    Facebook Open Graph Protocol

    The Open Graph Protocol is a solution for external websites to link into Facebook andturn individual web pages into Facebook objects that get integrated into a Facebookuser's social graph (their personal map of connections with people, photos, events, andpages). For example, when someone 'Likes' a movie page on the IMDB site, that Like isadded to the users social graph and gets posted to their Wall. The advantage of using

    the Open Graph Protocol for businesses is that it allows them to improve customerexperience with Facebook features and generate referral tra#c via site-related statusupdates posted to users Walls

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    11. For "O!-Facebook" f-commerce, whats available? (ctd)

    Facebook Social Plugins

    Social plugins are a simple way for e-commerce websites to enhance customer experience byo!ering Facebook-powered social experiences by adding just a few lines of code. Socialplugins are extensions of Facebook and are specifically designed so no user data is sharedwith the sites on which they appear. Most of the plugins are showcased on the Levi's store

    Like Button: allows users toshare pages from your site back to their Facebook profile

    [Share Button]: also allows users to share pages back to their Facebook profile

    Activity Feed:shows users the likes and comments on your site from their friendsRecommendations:gives users personalised suggestions for pages on your site

    Like Box:enables users to view and like your Facebook Page from your website

    Registration:allows users to easily sign up for your website with their Facebook account

    Login Button:allows users to login to your site with Facebook account Facepile:displays the profile pictures of users who have used Facebook to engage with

    your site

    Comments:lets users comment on any piece of content on your site

    Live Stream: enablesyour users share activity and comments in real-time as they interactduring a live event

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    http://store.levi.com/http://store.levi.com/http://store.levi.com/
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    11. For "O!-Facebook" f-commerce, whats available? (ctd)

    Facebook Deals

    Check-in Deals: Allows local retailers to drive footfall and loyalty by o!ering specialdiscount coupons Facebook users who check-in to their venue

    Individual Deal: For both new and existing customers when you want to launch a newproduct, get rid of excess inventory, o!er seasonal incentives, or simply get more

    people into your store

    Friend Deal: Group discounts for up to 8 people, when they check in together to drivefootfall and build exposure on Facebook for your business

    Loyalty Deal: For rewarding your most loyal customers; claimed by customers onlyafter a certain number of check-ins (2-20)

    Charity Deal: Create a Charity Deal to make a donation to the charity of your choice.This is a great way for your business to give back to the community while adding ahuman touch to your business

    Deals: As of April 2011 - a 'coming soon' service - rumoured to be a Facebook version ofGroupon, where users buy a voucher with Facebook credits to spend in-store or at thelocation

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    https://www.facebook.com/dealshttps://www.facebook.com/dealshttps://www.facebook.com/dealshttps://www.facebook.com/deals
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    11. For "O!-Facebook" f-commerce, whats available? (ctd)

    Facebook Fitting Rooms

    In-store fitting room mirrors connected to Facebook that allow shoppers to shop withtheir social graph by sharing tryouts with friends and soliciting feedback.DieselCamandMacy's Magic Fitting Room are examples of Facebook Fitting Rooms, with the lattero!ering augmented reality virtual 'tryouts' - flick an outfit from your smartphone app tothe mirror and see it overlaid on your reflection

    Real-Life Like Buttons

    Physical 'Like' buttons on shelves, displays or venues, but unlikely to take o!until NFCtechnology becomes widespread, allowing handsets to pair with Like buttons.Coca-Cola Village used a real-life Like button that allowed visitors with a bracelet containingFacebook details to like attractions

    Shop-and-Tell Apps

    Add a Facebook layer to the shopping experience by allowing shoppers (online and in-store) to share their purchases with their Facebook contacts. For example,Swipelyisshop-and-tell service integrated with Facebook and linked toa credit card, so whenaproduct is made, it notifies Facebook friends and payscash-back/rewards to theSwipely user

    18

    https://swipely.com/sign_up?h=c81e728d9d4c2f636f067f89cc14862chttp://www.contagiousmagazine.com/2010/08/coca-cola_15.phphttp://socialcommercetoday.com/macys-sears-walgreens-join-the-social-commerce-party-screenshots/http://socialcommercetoday.com/brands-social-commerce-diesel-facebook-in-the-fitting-room/https://swipely.com/sign_up?h=c81e728d9d4c2f636f067f89cc14862chttps://swipely.com/sign_up?h=c81e728d9d4c2f636f067f89cc14862chttp://www.contagiousmagazine.com/2010/08/coca-cola_15.phphttp://www.contagiousmagazine.com/2010/08/coca-cola_15.phphttp://www.contagiousmagazine.com/2010/08/coca-cola_15.phphttp://www.contagiousmagazine.com/2010/08/coca-cola_15.phphttp://socialcommercetoday.com/macys-sears-walgreens-join-the-social-commerce-party-screenshots/http://socialcommercetoday.com/macys-sears-walgreens-join-the-social-commerce-party-screenshots/http://socialcommercetoday.com/brands-social-commerce-diesel-facebook-in-the-fitting-room/http://socialcommercetoday.com/brands-social-commerce-diesel-facebook-in-the-fitting-room/
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    12. What are some tips for getting started with f-commerce?

    Start with the Smile: Start with the customer smile, not the sell, platform or software.How can you use f-commerce to make your (best) customers smile?

    Ask not how you can sell better with Facebook, ask how you can help your customersshop better with Facebook

    Begin by listening to your customers; run a customer workshop - would they buy fromyou with or on Facebook, how would they like to buy, and what would they want to buy?

    Think of Facebook as a social Operating System not a social network-the goal of f-commerce should be to turn social data into social value for the customer

    Set clear objectives based on what are you trying to achieve; are you looking toacquire new customers, improve customer loyalty (repeat purchase), stimulateadvocacy,monetise Facebook investment, or optimise sales?

    Say NO to silos; f-commerce should link in with your CRM program and/or multi-

    channel sales strategy Manage expectations from the outset- whether you're looking for smiles or sales -

    Facebook is an experimental channel, and

    Establish your benchmark RPL(revenue per like) and PRS(revenue per share) - usethese starting f-commerce metrics to track your performance

    Begin with quick wins; integrate social plugins with your web-store, and install a simplestorefront app on your Facebook page - measure impact on tra#c,

    order value, conversion and shares19

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    http://socialcommercetoday.com/80-practical-f-commerce-tips-from-industry-pros/http://socialcommercetoday.com/80-practical-f-commerce-tips-from-industry-pros/http://socialcommercetoday.com/80-practical-f-commerce-tips-from-industry-pros/
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    12. What are some tips for getting started with f-commerce? (ctd)

    Make it Easy, Secure & Social- three critical success factors in f-commerce

    Don't let social get in the way of the sale; think frictionless commerce for f-commerce- use Facebook to take the speed bumps out of shopping

    Don't clone; don't just replicate your web-store in Facebook, o!er something exclusive,new and compelling that customers can't get elsewhere;fan-first or fan-only exclusives

    Provide incentives- reward customers for social activity andsocial interactions thatshare and spread the word. Digital, in-kind, and monetary incentives help foster customerloyalty and advocacy

    Exploit urgency and limited quantity. Beyond the great deal, make o!ers time andvolume sensitive to create buzz and a sense of occasion

    Use exclusivity: Make your Facebook customers feel special by giving them exclusiveaccess, information and products

    Enable sharing with friends before and after buying- to allow customers tofriendsource advice on what to buy and share their purchase

    Don't forsake e-commerce for f-commerce, you need them both - f-commerce for thesocial consumer, e-commerce for the traditional consumer

    Measure the smiles as well as the sales- use analytics software and Facebook Insight -but look for the smiles behind the numbers; a happy customer is a returning customerand a recommending customer

    20

    http://socialcommercetoday.com/80-practical-f-commerce-tips-from-industry-pros/http://socialcommercetoday.com/80-practical-f-commerce-tips-from-industry-pros/
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    13. What are some of the notable examples of f-commerce?

    On Facebook

    1. 1-800-Flowers f-store

    What's notable about it: Where it all began: The first transaction in Facebook at 11.50 amEST on July 8, 2009 for bouquet of flowers A Slice of Life on the f-store of U.S. florist1-800 flowers...

    2. Warner Bros f-store What's notable about it: First movie rentals (streaming) store - exclusive premium content

    for fans - direct from the Studio - sent Netflix shares tumbling

    3. Lady Gaga f-store

    What's notable about it: The most popular f-commerce enabled page on the planet 31m+fans

    4. Starbucks f-store What's notable about it: The most popular product brand page in Facebook uses

    Facebook as an e-commerce enabled CRM platform - top up your loyalty card/iPhonepayment card on Facebook

    5. Coca-cola f-store

    What's notable about it: The second most popular product brand page inFacebook uses Facebook to sell brand merchandise

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    http://www.facebook.com/CokeStore?sk=app_189977524185http://apps.facebook.com/starbuckscard/?ref=tshttp://www.facebook.com/ladygaga?sk=app_151391696616http://www.facebook.com/darkknight?sk=app_126443460758684http://www.facebook.com/1800flowers?sk=app_144233745611442http://www.facebook.com/CokeStore?sk=app_189977524185http://www.facebook.com/CokeStore?sk=app_189977524185http://apps.facebook.com/starbuckscard/?ref=tshttp://apps.facebook.com/starbuckscard/?ref=tshttp://www.facebook.com/ladygaga?sk=app_151391696616http://www.facebook.com/ladygaga?sk=app_151391696616http://www.facebook.com/darkknight?sk=app_126443460758684http://www.facebook.com/darkknight?sk=app_126443460758684http://www.facebook.com/1800flowers?sk=app_144233745611442http://www.facebook.com/1800flowers?sk=app_144233745611442
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    13. What are some of the notable examples of f-commerce?

    On Facebook

    6. Delta Airlines f-store

    What's notable about it: First airline ticketing store in Facebook - view the f-store on thepage or on your wall

    7. Dexter f-store

    What's notable about it: a viral 'wall store' that can be shared by users

    8. Nike f-store

    What's notable about it: freebies for fans when they buy

    9. Disney f-store

    What's notable about it: group-buy ticketing app for Disney movies - payments handledby Fandango

    10. Apple (App) f-store

    What's notable about it: The world's most admired brand starts selling on Facebook

    11. Max Factor (P&G) f-store

    What's notable about it: an early example of a brand-to-consumerfan-store - logistics by Amazon

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    http://www.facebook.com/MaxFactorUK?sk=app_129024707132990http://www.facebook.com/AppStorehttp://apps.facebook.com/ticketstogether/?ref=tshttps://www.facebook.com/nikegolf?sk=app_186055154768677http://www.facebook.com/dexter?sk=app_107254772673026https://apps.facebook.com/deltaticketcounter/?ref=tshttp://www.facebook.com/MaxFactorUK?sk=app_129024707132990http://www.facebook.com/MaxFactorUK?sk=app_129024707132990http://www.facebook.com/AppStorehttp://www.facebook.com/AppStorehttp://apps.facebook.com/ticketstogether/?ref=tshttp://apps.facebook.com/ticketstogether/?ref=tshttps://www.facebook.com/nikegolf?sk=app_186055154768677https://www.facebook.com/nikegolf?sk=app_186055154768677http://www.facebook.com/dexter?sk=app_107254772673026http://www.facebook.com/dexter?sk=app_107254772673026https://apps.facebook.com/deltaticketcounter/?ref=tshttps://apps.facebook.com/deltaticketcounter/?ref=ts
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    13. What are some of the notable examples of f-commerce?

    On Facebook

    12. Pantene (P&G) f-store

    What's notable about it: an early example of a fan-first f-store - giving early access tonew products to fans

    13. Pampers Store

    What's notable about it: Selling 1000 diapers an hour to fans on Facebook - before they'reavailable in store

    14. P&G f-store

    What's notable about it: Big brand manufacturer selling wide range of products (29brands) direct to customers - using Amazon for logistics

    15. Dove (Unilever) f-store

    What's notable about it: P&G's rival in consumer goods taking a di!erent f-commerceroute - B2F (Brand to Fan) fan-stores selling a limited range of products, rather than afull-store. But taking a leaf from P&G's book - using Amazon for fulfilment

    16. Old Spice f-store

    What's notable about it: using an f-store to promote an advertising campaign

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    http://www.facebook.com/OldSpice?sk=app_114709238574865http://www.facebook.com/dove?v=app_103808206333225http://www.facebook.com/dove?v=app_103808206333225http://apps.facebook.com/pamperswebstore/http://apps.facebook.com/pamperswebstore/http://socialcommercetoday.com/pg-facebook-store-1000-transactionshour/http://socialcommercetoday.com/pg-facebook-store-1000-transactionshour/http://socialcommercetoday.com/the-future-of-f-commerce-levis-pg-bejeweled-lead-the-way/http://www.facebook.com/OldSpice?sk=app_114709238574865http://www.facebook.com/OldSpice?sk=app_114709238574865http://www.facebook.com/dove?v=app_103808206333225http://www.facebook.com/dove?v=app_103808206333225http://apps.facebook.com/pamperswebstore/http://apps.facebook.com/pamperswebstore/http://socialcommercetoday.com/pg-facebook-store-1000-transactionshour/http://socialcommercetoday.com/pg-facebook-store-1000-transactionshour/http://socialcommercetoday.com/the-future-of-f-commerce-levis-pg-bejeweled-lead-the-way/http://socialcommercetoday.com/the-future-of-f-commerce-levis-pg-bejeweled-lead-the-way/
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    13. What are some of the notable examples of f-commerce?

    On Facebook

    17. Rachel Roy f-store

    What's notable about it: early example of a fan-only f-store - o!ering fan-exclusives

    18. Nine West f-store

    O!ersfan-first exclusives - before available in-store

    19. jcpenney f-store

    What's notable about it: one of the first 'full f-stores' from a big retailer o!ering the fullweb-store experience optimised for, and inside, Facebook

    20. ASOS f-store

    What's notable about it: much admired UK e-tailer opens up a full f-store - withinternational delivery

    21. Heinz f-store

    What's notable about it:a fan-first f-store - get new products before they arrive in store(AKA tryvertising)

    22. Bejeweled (PopCap) f-store

    What's notable about it: f-commerce for Facebookgames - buy add-ons using Facebook Credits

    24

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    http://apps.facebook.com/bejeweledblitz/?lpt=bookmark&ref=tshttp://www.facebook.com/HeinzKetchupUK?sk=app_194477550575090http://apps.facebook.com/asosofficial/?ref=tshttp://apps.facebook.com/asosofficial/?ref=tshttp://www.facebook.com/jcp?sk=app_174296685928910http://www.facebook.com/jcp?sk=app_174296685928910http://www.facebook.com/ninewest?sk=app_134790966535193http://socialcommercetoday.com/tnws-6-dos-and-donts-of-f-commerce-with-9-screenshots/http://apps.facebook.com/bejeweledblitz/?lpt=bookmark&ref=tshttp://apps.facebook.com/bejeweledblitz/?lpt=bookmark&ref=tshttp://www.facebook.com/HeinzKetchupUK?sk=app_194477550575090http://www.facebook.com/HeinzKetchupUK?sk=app_194477550575090http://apps.facebook.com/asosofficial/?ref=tshttp://apps.facebook.com/asosofficial/?ref=tshttp://www.facebook.com/jcp?sk=app_174296685928910http://www.facebook.com/jcp?sk=app_174296685928910http://www.facebook.com/ninewest?sk=app_134790966535193http://www.facebook.com/ninewest?sk=app_134790966535193http://socialcommercetoday.com/tnws-6-dos-and-donts-of-f-commerce-with-9-screenshots/http://socialcommercetoday.com/tnws-6-dos-and-donts-of-f-commerce-with-9-screenshots/
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    13. What are some of the notable examples of f-commerce?

    On Facebook

    23. W Hotels f-store

    What's notable aboutit: a group-buy store in Facebook from Starwood's luxury boutiquehotel brand

    24. Holiday Autos (Travelocity) f-store

    What's notable about it: first f-store for car rentals

    25. Volkswagen (Skoda Fabia) f-store

    What's notable about it: first Dutch auction f-store (every 'like' price drops by 1$, untilsomeone buys)

    26. Walmart f-store

    What's notable about it: Crowdsaver store from the world's largest retailer is not strictly

    an f-store, more a storefront for in-store deals that go live when enough 'likes' arereached

    27. Bulgari f-store

    What's notable about it: Luxury brands dip their toes into the f-commerce water

    25

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    http://www.facebook.com/Bulgari?sk=app_2456371452http://www.facebook.com/Bulgari?sk=app_2456371452http://www.facebook.com/walmart?sk=app_140539435973047http://socialcommercetoday.com/volkswagen-skoda-the-more-you-like-the-less-you-pay/http://www.facebook.com/apps/application.php?id=10150162429710089http://www.facebook.com/apps/application.php?id=10150162429710089http://socialcommercetoday.com/group-buy-comes-to-facebook/http://www.facebook.com/Bulgari?sk=app_2456371452http://www.facebook.com/Bulgari?sk=app_2456371452http://www.facebook.com/walmart?sk=app_140539435973047http://www.facebook.com/walmart?sk=app_140539435973047http://socialcommercetoday.com/volkswagen-skoda-the-more-you-like-the-less-you-pay/http://socialcommercetoday.com/volkswagen-skoda-the-more-you-like-the-less-you-pay/http://www.facebook.com/apps/application.php?id=10150162429710089http://www.facebook.com/apps/application.php?id=10150162429710089http://socialcommercetoday.com/group-buy-comes-to-facebook/http://socialcommercetoday.com/group-buy-comes-to-facebook/
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    13. What are some of the notable examples of f-commerce?

    On Facebook

    28. Kembrel f-store

    What's notable about it: Student e-tailer makes 20% of 2010 Black Friday sales onFacebook - with 7-10% higher order value

    29. Vinobest f-store

    What's notable about it: First group-buy f-store for wine - the future of wine clubs?

    30. Best Buy f-store

    What's notable about it: Big Box electronic retailer uses f-stores to encourage shoppers toshare their purchases (Shop + Share)

    31. Molly Sims f-store

    What's notable about it: Popular celebrity f-store from the former model and actress

    32. Barneys f-store

    What's notable about it:Hip fashion store selling selling a $33,835.00 ring on Facebook...

    33. Retail Therapy f-store (by PopSugar)

    What's notable about it: A Facebook game (CityVille-for-shopping), where playersbecome retailers and manage their own fashion store, buying stock with FacebookCredits; participating brands include as TopShop, & Diane Von Furstenberg

    26

    continued over...

    http://apps.facebook.com/retailtherapy/http://www.facebook.com/BarneysNY?sk=app_189977524185http://www.facebook.com/MollySimsOfficial?sk=app_135607783795http://www.facebook.com/bestbuy?sk=app_110144381181http://socialcommercetoday.com/flash-sales-for-wine-on-facebook-vinobest-tigerlily/http://apps.facebook.com/kembrel/http://apps.facebook.com/retailtherapy/http://apps.facebook.com/retailtherapy/http://www.facebook.com/BarneysNY?sk=app_189977524185http://www.facebook.com/BarneysNY?sk=app_189977524185http://www.facebook.com/MollySimsOfficial?sk=app_135607783795http://www.facebook.com/MollySimsOfficial?sk=app_135607783795http://www.facebook.com/bestbuy?sk=app_110144381181http://www.facebook.com/bestbuy?sk=app_110144381181http://socialcommercetoday.com/flash-sales-for-wine-on-facebook-vinobest-tigerlily/http://socialcommercetoday.com/flash-sales-for-wine-on-facebook-vinobest-tigerlily/http://apps.facebook.com/kembrel/http://apps.facebook.com/kembrel/
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    13. What are some of the notable examples of f-commerce?

    O!Facebook

    44. DieselCam

    What's notable about it: Facebook-connected fitting rooms in Diesel stores, Spain

    45. Macy's Magic Fitting Room

    What's notable about it: Facebook-connected fitting rooms with virtual try-outs

    46. Swivel (Facecake)/Social Shopper (Zugara)

    What's notable about it: More Facebook-connected Augmented Reality Fitting rooms -'visualise and validate' the shape of things to come?

    47. Coca-Cola Village

    What's notable about it: Real life like button at the Coca-cola village, swipe your entryband to send a 'like' to Facebook

    48.Swipely

    What's notable about it; 'shop-and-tell' service integrated with Facebook and linked toyour credit card -buy a product, notify Facebook friends and get cash-back/rewards

    28

    continued over...

    https://swipely.com/http://www.contagiousmagazine.com/2010/08/coca-cola_15.phphttp://www.contagiousmagazine.com/2010/08/coca-cola_15.phphttp://socialcommercetoday.com/do-you-swivel-facebook-social-shopping-augmented-reality-video/http://socialcommercetoday.com/do-you-swivel-facebook-social-shopping-augmented-reality-video/http://socialcommercetoday.com/macys-sears-walgreens-join-the-social-commerce-party-screenshots/https://swipely.com/https://swipely.com/http://www.contagiousmagazine.com/2010/08/coca-cola_15.phphttp://www.contagiousmagazine.com/2010/08/coca-cola_15.phphttp://socialcommercetoday.com/do-you-swivel-facebook-social-shopping-augmented-reality-video/http://socialcommercetoday.com/do-you-swivel-facebook-social-shopping-augmented-reality-video/http://socialcommercetoday.com/macys-sears-walgreens-join-the-social-commerce-party-screenshots/http://socialcommercetoday.com/macys-sears-walgreens-join-the-social-commerce-party-screenshots/http://socialcommercetoday.com/brands-social-commerce-diesel-facebook-in-the-fitting-room/http://socialcommercetoday.com/brands-social-commerce-diesel-facebook-in-the-fitting-room/
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    13. What are some of the notable examples of f-commerce?

    O!Facebook

    49. Mazda Facebook Deals

    What's notable about it: For the launch of Facebook Deals in the UK, check-inwithFacebookto a Mazda dealer on your handset and get 20% of a Mazda roadster

    50. Gap Facebook Deals

    What's notable about it: For the launch of Facebook Deals in the US, check-inwithFacebookto a Gap Store - first10,000 received a free pairs of jeans, all othersreceived 40% of all regular priced merchandise

    29

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    http://socialcommercetoday.com/facebook-launches-big-new-social-commerce-service-for-local-businesses-videoscreenshots/http://socialcommercetoday.com/facebook-launches-big-new-social-commerce-service-for-local-businesses-videoscreenshots/http://socialcommercetoday.com/facebook-deals-launches-across-europe-20-discount-on-mazda-roadsters-videos-pics/http://socialcommercetoday.com/facebook-deals-launches-across-europe-20-discount-on-mazda-roadsters-videos-pics/
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    14. What are some of the leading f-commerce software partners?

    3dCart

    8thBridge

    Adgregate Markets

    BigCommerce

    Boosket

    CommerceSocial

    ecwid

    Fluid

    HighWire

    Infused

    MilyoniMoontoast

    Payvment

    Resource Interactive

    ShopIgniter

    ShopShare

    ShopTab

    ShopVisible

    Shoutlet

    SortPrice

    Storefront Social

    Usablenet

    VendorShop

    Voiyk

    Volusion

    Wishpot

    F-Commerce ConsultingSyzygy (UK)

    Syzygy (DE)

    Facebook Advertising

    Unique (UK)

    Unique (Germany)

    30

    http://www.shopshare.eu/http://www.shopshare.eu/http://www.shopigniter.com/http://www.resource.com/http://www.payvment.com/http://www.moontoast.com/http://www.milyoni.com/http://www.infusedcommerce.com/http://www.fluid.com/http://www.ecwid.com/http://www.commercesocial.com/http://www.boosket.com/http://www.bigcommerce.com/http://www.adgregate.com/http://www.8thbridge.com/http://www.adgregate.com/http://www.8thbridge.com/http://www.3dcart.com/http://www.shopshare.eu/http://www.shopigniter.com/http://www.resource.com/http://www.payvment.com/http://www.moontoast.com/http://www.milyoni.com/http://www.highwire.com/http://www.fluid.com/http://www.ecwid.com/http://www.commercesocial.com/http://www.boosket.com/http://www.bigcommerce.com/http://www.adgregate.com/http://www.8thbridge.com/http://livepage.apple.com/http://livepage.apple.com/http://www.uniquedigital.co.uk/http://www.uniquedigital.co.uk/http://www.syzygy.de/http://www.syzygy.de/http://www.syzygy.co.uk/http://www.syzygy.co.uk/http://www.wishpot.com/http://www.wishpot.com/http://www.volusion.com/http://www.volusion.com/http://www.voiyk.com/http://www.voiyk.com/http://www.facebookvendor.com/http://www.facebookvendor.com/http://www.usablenet.com/http://www.usablenet.com/http://storefrontsocial.com/http://storefrontsocial.com/http://www.sortprice.com/facebook_store.html/http://www.sortprice.com/facebook_store.html/http://www.shoutlet.com/http://www.shoutlet.com/http://www.shopvisible.com/http://www.shopvisible.com/http://www.shoptab.net/http://www.shoptab.net/http://www.shopshare.eu/http://www.shopshare.eu/http://www.shopigniter.com/http://www.shopigniter.com/http://www.resource.com/http://www.resource.com/http://www.payvment.com/http://www.payvment.com/http://www.moontoast.com/http://www.moontoast.com/http://www.milyoni.com/http://www.milyoni.com/http://www.infusedcommerce.com/http://www.infusedcommerce.com/http://www.highwire.com/http://www.highwire.com/http://www.fluid.com/http://www.fluid.com/http://www.ecwid.com/http://www.ecwid.com/http://www.commercesocial.com/http://www.commercesocial.com/http://www.boosket.com/http://www.boosket.com/http://www.bigcommerce.com/http://www.bigcommerce.com/http://www.adgregate.com/http://www.adgregate.com/http://www.8thbridge.com/http://www.8thbridge.com/http://www.3dcart.com/http://www.3dcart.com/
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    15. Where to go for more information about f-commerce?

    Social Commerce Today (www.socialcommercetoday.com)

    Industry journal for news, comment and analysis in social commerce, sponsored by Syzygydigital communications and marketing

    Editor | Dr Paul Marsden ([email protected]) @marsattacks

    http://twitter.com/%23!/marsattackshttp://twitter.com/%23!/marsattacksmailto:[email protected]:[email protected]://syzygy.net/http://syzygy.net/http://www.socialcommercetoday.com/http://www.socialcommercetoday.com/http://livepage.apple.com/http://livepage.apple.com/