1.

2. 3. 4. 5. 6. 7. Mark Zuckerberg, founder and CEO of Facebook
8. Current office : Palo Alto, California
9. Facebook Application
10. 11. 12. 13. Games
Business
Education
Enter
tainment
Friends &
Family
Just for
Fun
Lifestyle
Sports
Utilities
All Application
14. 15. Business Model
16. Business Model
Network Effects Business Model
17. Social
Channel
Pragmatisit
Value Proposition
Connect & Share Information
18. R e v e n u eM o d e l
Brand ads revenue model
Pay Per Click
Pay Per Impression
19. Pay Per Click
Pay Per Impression
R e v e n u eM o d e l
2. Self service ads revenue model
20. R e v e n u eM o d e l
3. Virtual goods revenue model
1 USD = 10 credits
21. Market Opportunities
www.checkfacebook.com
22. Demographic generation
http://www.internetmarketinginc.com/blog/category/internet-marketing/internet-marketing-plan/
23. Demographic generation
http://www.internetmarketinginc.com/blog/category/internet-marketing/internet-marketing-plan/
24. Mobile Networking
25. 26. OVERALL - MEDIUM
Porters Five Forces
External
Threat of New Entrants (Medium)
Buyer Power (High)
Threat ofSubstitutes (Medium)
Supplier Power (Low)
Industry Rivalry (High)

Network effects have historically not helped retain market share (but only to grow it)

27. Specialty networks (eg. Last.fm) are still entering the online space 28. Switching costs are minimal 29. Users maintain 1.6 accounts on social networking sites and check both accounts in transition periods 30. Internet sites with largeuser bases may create a social networking component (blockbuster, amazon) 31. Widgets and Appz providers are usually small developers with little bargaining power 32. Intense competition between competing sites fueled by venture capital and speculative valuationsBy Akash Senapaty @ the Asian Institute of Management, Manila SECTION B, dated 10 April, 2009
33. Competitive Landscape U S Markets
34. Unique Visitor Trend - 2009
35. World Map of Social Networks (June 2009)
Source: http://techcrunch.com/2009/06/07/a-map-of-social-network-dominance/
36. Market Share - Worldwide
37. Market Share - Worldwide
1%
11%
63%
38. Feature Comparison
Social Networking Websites Review
39. Feature Comparison
Similar Features

Profile

40. Friends 41. Groups 42. Messages 43. Wall 44. Photos 45. ...