E-commerce Berlin Expo 2017 - Scaling Facebook Advertising in E-Commerce

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Daniel Finaske Vertical Lead eCom DACH [email protected] www.smartly.io

Transcript of E-commerce Berlin Expo 2017 - Scaling Facebook Advertising in E-Commerce

Page 1: E-commerce Berlin Expo 2017 - Scaling Facebook Advertising in E-Commerce

Daniel FinaskeVertical Lead eCom [email protected]

www.smartly.io

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Facebook Advertising is still growing fast

2014 2015 2016

$27B

57%YoY

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At the same time, the amount of features grows even faster

100+new advertising features released last year

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Facebook now allows you to reach

62targeting criteria

10ad formats

7placements

1.8billion users

across with and

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Yet, all you really need is to deliver:

the right message

to the right people

and always keep testing

at scale

Easy, right?

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The key to scaling is automation & testing.

Dynamic Image Templates

Predictive Budget Allocation

Ad Studies

CPA-26%

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So how does that actually work?

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