T H E M A G N U M P R O D U C T L A U N C H 2 0 15P O S T E V E N T R E P O R T

Magnum launched in Mumbai, Pune, Chennai, Bangalore and Hyderabad in 2014.

This year, Magnum launched in Delhi and Kolkata.

& A new flavour - Choco-Cappuccino was launched in Mumbai, Chennai, Bangalore and Hyderabad.

From 18th February - 28th February 2015, 7 events including, a press-conference, Masterclass 1.0 and Masterclass 2.0 were designed by CAB.

M A G N U M I N I N D I A

C A L E N D A R - E V E N T D A Y SF E B A R U A R Y

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C A L E N D A R - E V E N T D A Y SF E B A R U A R Y

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T H E M A G N U M P R E S S C O N F E R E N C ED E L H I

P R E S S C O N F E R E N C EReferences & Mood Board

D E S I G N T R A N S L A T I O N

Reference 2D Design 3D Working Drawings

E V E N T E X P E R I E N C E - S T A G E

The stage was designed like a royal courtyard. The chariot being the royal entry and the seating to match the Queen's courtyard.

E V E N T E X P E R I E N C E - T H E R O Y A L E N T R Y

E V E N T E X P E R I E N C E - T H E R O Y A L E N T R Y

Royal guards assisted Ms. Kareena Kapoor Khan on stage.

E V E N T E X P E R I E N C E - T H E P R O D U C T R E V E A L

Ms. Khan revealed the Magnum from the Magnum on Wheels

E V E N T E X P E R I E N C E - P R E S S I N T E R A C T I O N

Ms Khan and Sumit Mathur, GM, HUL addressed the press. Ms. Khan shared her childhood memories of enjoying Magnum abroad and being delighted for being the Magnum ambassador in India

E V E N T E X P E R I E N C E - P H O T O O P

T H E M A G N U M M A S T E R C L A S S 1 . 0D E L H I & K O L K A T A

C A L E N D A R - E V E N T D A Y SF E B A R U A R Y

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C A L E N D A R - E V E N T - M A S T E R C L A S S 1 . 0F E B A R U A R Y

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P R E - F U N C T I O N

M A S T E R C L A S S - R E G I S T R A T I O N S

M A S T E R C L A S S - D E L H I

M A G N U M M A S T E R C L A S S - K O L K A T A

B R A N D I N G

C U S T O M I S E D L I N E NC O A S T E R S | R U N N E R S | N A P K I N S | T A B L E S T A N D S | C U S H I O N S

I N F L U E N C E R S

V I D U S H I A N D R I M A D E L H I

J U N E M A L I A H KO L K ATA

T H E M A G N U M T A S T I N G

Chef Kunal Kapoor hosted the Magnum Masterclass in Delhi and Kolkata.

S U N D A E M A K I N G

Ms. Soha Ali Khan joined Chef Kunal Kapoor to make the Magnum Patishapta

S U N D A E M A K I N G

Chef Kunal Kapoor made Magnum on Fire at the Masterclass in Delhi.

S U N D A E M A K I N G

Guests made their own versions of the Magnum Sundae.

S U N D A E M A K I N G

Guests made their own versions of the Magnum Sundae.

G I V E A W A Y S

A frozen dessert with Beglian chocolate with a small thank you note was given to all the guests.

T H E M A G N U M M A S T E R C L A S S 2 . 0M U M B A I | H Y D E R A B A D | C H E N N A I | B A N G A L O R E

C A L E N D A R - E V E N T D A Y SF E B A R U A R Y

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T H O U G H T

Magnum launched a new flavour called “Choco Cappuccino” in Mumbai, Hyderabad, Chennai and Bangalore.

The Masterclass hosted by World Champion Barista, Fritz Storm and Janice Wong was designed for guests to experience the two distinct tastes and the amalgamation of these flavours in the Magnum choco-cappuccino.

E X P E R I E N C E D E S I G NTwo distinct flavours

chocolate coffee

tasting touch points

tasting the dark, milk and sweet belgian chocolate flavours

tasting the espresso v/s the cappuccino

button buddies with different flavours of chocolate and coffee

photo op that with props that spoke about the love for coffee and

chocolate

make your own latte art stencils at the

cappuccino counter

the pairing of different flavours with chocolate and

coffeethe amalgamation of coffee and chocolate in the Choco-cappuccino

branded table linen

a word-search puzzle inspired by Magnum Choco -cappuccino

Giveaway - a jar filled with coffee-flavoured

chocolates

R E G I S T R A T I O N

The registration and the branding panels were designed using quotes and mood shots of chocolate and coffee

B R A D I N G P A N E L S

The registration and the branding panels were designed using quotes and mood shots of chocolate and coffee

R E G I S T R A T I O N

At registration, guests were asked if they were a chocolate or coffee lover and given button buddies to express their favourite coffee/chocolate.

T O U C H P O I N T SCentre pieces with coffee and tea-light candles, easel stands with Chef bios, and branding on the tables were small touch points that brought alive the theme

P H O T O O P

Props in the shape of coffee-cups and Magnum ice-cream

P H O T O O P

S U N D A E M A K I N G I N G R E D I E N T S A T T H E M A S T E R C L A S S

Ingredients like cinnamon, coconut, almonds, blueberry sauce, strawberry, honey etc that went well with coffee and chocolate were laid out for the guests to use to make their own Magnum sundaes.

M A S T E R C L A S S - M U M B A IFour Seasons, Worli

M A S T E R C L A S S - H Y D E R A B A DN District, Hyderabad

M A S T E R C L A S S - C H E N N A I

Amethyst Cafe, Chennai

M A S T E R C L A S S - B A N G A L O R E

JW Kitchne, JW Marriot, Bangalore

I N F L U E N C E R - S O H A A L I K H A N , M U M B A I

I N F L U E N C E R - S H I L P A R E D D Y , H Y D E R A B A D

Shilpa Reddy, Model, Fashion Designer and socialite

I N F L U E N C E R S - K I R A N R A O , C H E N N A I

Kiran Rao, Socialite and owner of the Amethyst Cafe, Chennai

I N F L U E N C E R - A N D R I T A R A Y & R A M E S H D E M B L A , B A N G L A O R E

Andrita Ray, Actor and Ramesh Dembla, socialite & fashion designer hosted the session in Bangalore

Two distinct flavours

chocolate coffee

T H E M A G N U M M A S T E R C L A S S 2 . 0 P R O C E S S

pairing coffee & almonds

coffee & sparkling

water

chocolate + water

chocolate + chillies

product reveal

Magnum tasting

Sundae making

tasting Espresso cappuccinodarkmilkwhite

C E L E B R I T I E S S P O T T E D A T T H E M A S T E R C L A S S

C E L E B R I T I E S S P O T T E D A T T H E M A S T E R C L A S S

C E L E B R I T I E S S P O T T E D A T T H E M A S T E R C L A S S

C E L E B R I T I E S S P O T T E D A T T H E M A S T E R C L A S S

C E L E B R I T I E S S P O T T E D A T T H E M A S T E R C L A S S

C E L E B R I T I E S S P O T T E D A T T H E M A S T E R C L A S S

C E L E B R I T I E S S P O T T E D A T T H E M A S T E R C L A S S

Moments from the Magnum Masterclass

G I V E A W A Y S

Coffee flavoured chocolate in a jar in jute bags with the Magnum branding and thank you notes were given to all the guests.