Product Launch

Product Launch

Creating the “Buzz” for maximum effectiveness.

Identify a need in the marketplaceIdentify a need in the marketplace

1.1. What do people in your market not like to What do people in your market not like to do?do?

2.2. What tools do people in your market need?What tools do people in your market need?

3.3. What information can you provide that will What information can you provide that will be beneficial to your target market?be beneficial to your target market?

Goals for a product launchGoals for a product launch

Sell productSell product Create a buzz about productCreate a buzz about product Work out any kinks in systemWork out any kinks in system

– Product editsProduct edits

Get feedback from usersGet feedback from users– TestimonialsTestimonials– Critiques Critiques

The LaunchThe LaunchPromote product to internal listPromote product to internal list

1.1. What copy is working and what is not? What copy is working and what is not? (Split test)(Split test)

2.2. Work out the bugs in your sales funnel.Work out the bugs in your sales funnel.

3.3. Get feedback to make improvements.Get feedback to make improvements.

The LaunchThe LaunchGather Affiliate PartnersGather Affiliate Partners

1.1. Use trusted affiliate program.Use trusted affiliate program.

2.2. Give affiliates time to work your promotion Give affiliates time to work your promotion into their schedule.into their schedule.

3.3. Compensate affiliates so that they want to Compensate affiliates so that they want to do business with you.do business with you.

• High price point products 50:50High price point products 50:50• Lower price point = higher split to affiliateLower price point = higher split to affiliate• Reoccurring price pointReoccurring price point

The LaunchThe LaunchGather Affiliate PartnersGather Affiliate Partners

4.4. Have affiliates work your product Have affiliates work your product promotion into their auto responder system promotion into their auto responder system after initial launch.after initial launch.

• Write email copy for your affiliateWrite email copy for your affiliate• Create unique landing page for your affiliateCreate unique landing page for your affiliate

5.5. Consider a second tier affiliate program to Consider a second tier affiliate program to encourage affiliates to refer each other.encourage affiliates to refer each other.

Product Launch StrategyProduct Launch StrategyREI Forms GeneratorREI Forms Generator

““Soft LaunchSoft Launch”” This is a launch with friends and business associates that This is a launch with friends and business associates that

we have done business with in the past. we have done business with in the past. Have affiliates email their lists on the same day. This Have affiliates email their lists on the same day. This

creates several emails in many peoplecreates several emails in many people’’s inboxes that are s inboxes that are the exact same or similar. the exact same or similar.

Pros- A lot of excitement gets built up around product. Pros- A lot of excitement gets built up around product. Individuals receive several emails in a single day promoting Individuals receive several emails in a single day promoting the same product.the same product.

Cons- Reliance on affiliates following the launch formula. Cons- Reliance on affiliates following the launch formula. Difficult to coordinate many affiliates to send out Difficult to coordinate many affiliates to send out promotional emails on the same day.promotional emails on the same day.

REI Forms Generator Promotion REI Forms Generator Promotion TimelineTimeline

Day 1-Day 1- Affiliates send out first email. Friday August 15, 2008Affiliates send out first email. Friday August 15, 2008 5min video showing how the REI Forms Generator Works5min video showing how the REI Forms Generator Works

Opportunity to opt in for early notification of the launch.Opportunity to opt in for early notification of the launch.Opportunity to invite friends that may be interested in the serviceOpportunity to invite friends that may be interested in the service

Day 2-Day 2- Internal Email #1 Internal Email #1 ““The Success ReportThe Success Report””Day 3-Day 3- Sunday…. No emails Sunday…. No emails Day 4-Day 4- Affiliates send out second email. Monday August 18, 2008Affiliates send out second email. Monday August 18, 2008

Internal Email #2 Internal Email #2 ““Free HUD GeneratorFree HUD Generator””Day 5-Day 5- Internal Email #3 Internal Email #3 ““How to upload custom contractsHow to upload custom contracts””Day 6-Day 6- Internal Email #4 Internal Email #4 ““Chaos at its finestChaos at its finest””Day 7-Day 7- Internal Email #5 Internal Email #5 ““Super duper bonusesSuper duper bonuses””Day 8-Day 8- Affiliates send out third emailAffiliates send out third email

Internal Email #6 Internal Email #6 ““Forms Generator LiveForms Generator Live””Early notification email goes out registration begins. 14 day free trialEarly notification email goes out registration begins. 14 day free trial

Timeline for REI Forms GeneratorTimeline for REI Forms GeneratorBuild Out TimelineBuild Out Timeline

July 2007July 2007 REI Forms Generator BornREI Forms Generator BornAugust 2007August 2007 Potential Potential ““Preferred VendorsPreferred Vendors”” selected and contacted. selected and contacted.

Contracts signed.Contracts signed.October 2007 October 2007 Expected launch date given by programmersExpected launch date given by programmers

Product bonuses compiled for stickiness Product bonuses compiled for stickiness January 2008January 2008 2nd launch date scheduled 2nd launch date scheduled

Sales Letter for launch writtenSales Letter for launch writtenFebruary 2008February 2008 New corporations created for tax efficiency, product New corporations created for tax efficiency, product

management, and for intellectual property management, and for intellectual property rights.rights.

April 11, 2008April 11, 2008 Kohlston Method video shotKohlston Method video shotJune 2008June 2008 3rd launch date scheduled 3rd launch date scheduled June-Aug 2008June-Aug 2008 Constant testing of the REI Forms GeneratorConstant testing of the REI Forms GeneratorJuly 15, 2008July 15, 2008 Header graphic for REI Forms Generator Delivered Header graphic for REI Forms Generator Delivered

Sales letter edits from Copywriter completeSales letter edits from Copywriter complete


August 1, 2008August 1, 2008 Sales Video back from VideographerSales Video back from VideographerHow to use the system videoHow to use the system video’’s createds created

August 4-5, 2008August 4-5, 2008 Affiliate Sales Letter WrittenAffiliate Sales Letter WrittenAugust 6, 2008August 6, 2008 Affiliate registration website uploadedAffiliate registration website uploadedAugust 8, 2008August 8, 2008 Affiliates contacted to promote productAffiliates contacted to promote product

Affiliates contacted via emailAffiliates contacted via emailAugust 8, 2008August 8, 2008 5 Affiliates register5 Affiliates registerAugust 9, 2008August 9, 2008 2 Affiliates register2 Affiliates registerAugust 11, 2008August 11, 2008 Affiliates contacted via phoneAffiliates contacted via phone

Affiliates contacted by emailAffiliates contacted by email3 Affiliates register3 Affiliates register

August 12, 2008 August 12, 2008 3nd email our to all Affiliates3nd email our to all AffiliatesYahoo Groups ContactedYahoo Groups ContactedWebinar given for AffiliatesWebinar given for Affiliates3 Affiliates register3 Affiliates register

August 13, 2008August 13, 2008 Webinar given for AffiliatesWebinar given for AffiliatesAugust 15, 2008August 15, 2008 Affiliates begin Affiliates begin ““Soft LaunchSoft Launch””August 22, 2008August 22, 2008 LaunchLaunch

Conversion of 13% of early notification membersConversion of 13% of early notification membersFAQ Database Begins FAQ Database Begins


September 1-4, 2008September 1-4, 2008 Scheduled 5 new JV events for the next 60 days. Scheduled 5 new JV events for the next 60 days. Webinar and email.Webinar and email.

September 9, 2008September 9, 2008 Migration of all data to new programming teamMigration of all data to new programming team

Product Launch NotablesProduct Launch Notables

Added Option Contracts to Product 3 days after launchAdded Option Contracts to Product 3 days after launch Changing web programming company to one that is more Changing web programming company to one that is more

efficient and answers faster to our needsefficient and answers faster to our needs 2 Affiliates and 2 Affiliate managers added to the sales 2 Affiliates and 2 Affiliate managers added to the sales

force since the launch on August 22, 2008force since the launch on August 22, 2008 Video tutorials used for REI Forms Generator Video tutorials used for REI Forms Generator Each person that enrolls in the program automatically Each person that enrolls in the program automatically

becomes and affiliate and is given the opportunity to invite becomes and affiliate and is given the opportunity to invite their friends.their friends.

Launch for version 2.0 already in the worksLaunch for version 2.0 already in the worksIncreased functionality of the siteIncreased functionality of the site

www.reinvestinglink.comProduct: Forms Generator Product: Forms Generator

http://www.reinvestinglink.com/

REI Forms GeneratorREI Forms GeneratorContinuity ProgramContinuity Program

Internal Product LaunchInternal Product LaunchMastering the Short SaleMastering the Short Sale

150+ Page Training Manual150+ Page Training Manual The Perfect Short Sale The Perfect Short Sale Mastering the Short Sale 4 Disk Mastering the Short Sale 4 Disk

DVD TrainingDVD Training Negotiating With Homeowners Negotiating With Homeowners

DVDDVD Negotiating Seconds DVDNegotiating Seconds DVD Executive Summary of Executive Summary of

Mortgage Debt Relief Act 2007Mortgage Debt Relief Act 2007 2 Day Mastering the Short Sale 2 Day Mastering the Short Sale

Workshop August 15-16, 2008Workshop August 15-16, 2008 Only $1495Only $1495

Internal LaunchInternal Launch

Price point break for Price point break for ““internal clientsinternal clients””– Added benefit to doing business with youAdded benefit to doing business with you

Sales numbers are higher/faster Sales numbers are higher/faster – Sold well over 100 units in 30 daysSold well over 100 units in 30 days

Internal Launch TimelineInternal Launch Timeline

Day 1 Day 1 Internal list gets discount price on Internal list gets discount price on product. First 100 people get product. First 100 people get

product for $395.product for $395.

Day 17Day 17 Price point jumps to $595Price point jumps to $595



Post Launch Ticket Price $1495Post Launch Ticket Price $1495

Product Launch NotablesProduct Launch Notables

First edit of program complete 60 days after First edit of program complete 60 days after launchlaunch

Several testimonials already in officeSeveral testimonials already in office Not a web based product that is sold exclusively Not a web based product that is sold exclusively

on the webon the web– SeminarsSeminars– Teleconferences Teleconferences

Currently 28% of sales are via the internet, 35% of Currently 28% of sales are via the internet, 35% of sales are by the sales floor, 37% of sales are sales are by the sales floor, 37% of sales are through tele conferences and seminars.through tele conferences and seminars.

Become an Affiliate PartnerBecome an Affiliate Partner

Immediate access to finished productsImmediate access to finished products Proven sales copyProven sales copy

– Squeeze PagesSqueeze Pages– Sales PagesSales Pages– Email CopyEmail Copy

50% affiliate payout on products50% affiliate payout on products

Product Launch

Documents

Transcript of Product Launch