Disruption in RetailingCustomer will buy differently

Prof Dr Cor MolenaarRSM/ErasmusUniversityeXQuo consultancy

cor@cormolenaar.nl

Retailing is changing

Technology changeCustomer behaves differentlyInternet as disrupter

cor@cormolenaar.nl

cor@cormolenaar.nl

cor@cormolenaar.nl

cor@cormolenaar.nl

Smart cards, smart payment, google glasses, google shopping,google wallet, ebay now, Big data, location based services, tracking and tracing, smart households, internet of thingsVirtual reality, virtual stores, augmented reality, cloud computing

What will your future bring?

Valu

echain

Value proposition

optimisers

innovators

disruptors

imp

rove

enh

an

cecr

eate

strengthen enlarge invent

Impact internet on structures retail

cor@cormolenaar.nl

cor@cormolenaar.nl

Radical emotionIndividualLack of focus and concentrationAlways connectedLooking for thrills

cor@cormolenaar.nl

cor@cormolenaar.nl

But there is morePressure on budgets:9% is spent on articles which did not exist in 2010

Reduce spenditure on existing articlesMore single households

cor@cormolenaar.nl

Internet is a technical platform toreshape business:Focus on sales, information, communicationFocus on customer needsBut what is new?

No physical limitationsNo distance constraintsNo time constraintsInformation driven

cor@cormolenaar.nl

Alibaba is reinventing internetNew platformNew philosophyNew business modelNew opportunities

Connecting buyers and producersFacilitating businessCustomer leadingGet on or copy

cor@cormolenaar.nl

cor@cormolenaar.nl

Reshaping the world:

Internet of thingsTracking and tracingNew connectionsNew communicationsNew business modelsTransparency

Cloud computingBig dataAnalysis systemsiBeaconsNFC facilities

cor@cormolenaar.nl

from friction to solution

Assortment/deliveryCityhubs and multi-docsFrom owning to sharingFrom waiting to following

Financial modelFrom transaction model to service model

to subscription model

cor@cormolenaar.nl

cor@cormolenaar.nl

cor@cormolenaar.nl

Mobile is new driver

Ease of use

Location based

Opportunity

Mobile use whileshopping

Location based services

Tracking and tracing

cor@cormolenaar.nl

cor@cormolenaar.nl

Supply chain, factories, brands, real estate and councils

Partnership is needed for the future

cor@cormolenaar.nl

cor@cormolenaar.nl

The future will not waitCustomers won’t waitWill you wait ?