2015 03 stima xeikon
Transcript of 2015 03 stima xeikon
XEIKON, THE COMPANY
OFFSET
DIGITAL
Prepress Print Finish
OUR BUSINESS
Computer-to-plate (CTP) imaging equipment in prepress
process
High-end digital colour printing including toner & front-end
Pre- & postpress equipment, workflow integration, application
support
COMPUTER-TO-PLATE
DIGITAL COLOUR PRINTING
XEIKON CAFÉ
Digital Label and
packaging production
March 9 , 2015
XEIKON CAFE : PACKAGING INNOVATION
XEIKON CAFE : PARTNERS
FOCUS ON EDUCATION
DIGITAL PRODUCTION
WHY?
CHANGING CONSUMER LANDSCAPE
GLOBAL BRANDS
THE product innovators
Global presence
‘Educate’ the people
Products have an identity
PRIVATE BRANDS
Global brands face serious challenges
Private brand
Global brand
LOCAL PRODUCTS
Scandals (horse meat)
Globalization – factory closures
Drivers to community products
Security / confidence
Visible impact on community
Global Brand
Private brand
Local products
RetailConsumer
ROUTE TO MARKET
Global Brand
Private brand
Local products
RetailConsumer
NEW ROUTE TO MARKET
WWW
IT IS A GIVEN THAT PACAKGING IS :
INFORMING / INFORMATIVE
ATTRACTIVE
What can it do more?
BE INTERACTIVE / TRIGGER EMOTIONS
DIGITAL PRODUCTION
Xeikon 3000 Series
Consumables
/tools
EquipmentPrint mediaSoftware
APPLICATIONS
APPLICATIONS
BUSINESS CASES :
DIGITAL PRODUCTION
Just-in-time business built around Folding Carton
C&P Packaging(Colebourne & Partners Ltd.)
Why go Digital?
• Print (Litho) was outsourced – real bottle neck.• Our Key Accounts have 1000’s of (SKU’s) Stock Keeping Units + versioning across 90,000,000 units.• Expensive Customer Stock Facility – typically £160k.• 15% Stock write-off’s – Customer expense; due to legislation, ingredient or nutritional changes.• Reduce (MOQ’s) Minimum Order Quantity - influx of enquiries for sub 10,000 pcs – not viable B1. • A desire to offer a quick turnaround service.• Natural fit with our Business Strategy.
Benefits to our Customers
• No MOQ.
• Zero write-off’s.
• No forecasting required.
• No more in-house printed labels.
• Quick response to Customer’s ‘Screamers’.
• Control of data and artwork.
• Creative freedom gives competitive edge.
Kohlpharma
Started 1979
Based in Merzig, Germany
950 employees
Revenu 850 million €
ERP
Flexibility ◦ Last minute designs
◦ Legislation
Limited working capital
Faster turn around time
THANK YOU