Cor molenaar - Shopping in a shopless world
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- 1. Internet is changing our world:TransparancyInformationTransactionsAnd infra structuraleCommerce a new world
2. [email protected] 3. [email protected] marginsLower turnoverDecreasing loyalityDemanding customersWell informed customersLack of knowledge andinformation governmenLack of skilled staffLack of agile organisationsTunnel vision councelsRapid development technologyNew constraints and visionNew business modelsDifferent objectivesNew buying behaviorDifferent buying motivesFreedom of choicePersonalisation of demand 4. [email protected] 5. InternetInformationCommunicationTransactionsinfrastructureTransparancySupplyPricesTracking trackingBehaviourIndividualisation24.7Bridging time,location, momentFrom supply to demandGroupingSocial mediaCrowd sourcingmodularityDrivers of changeAdoption of [email protected] 6. [email protected] 7. Problem/needcomparisonsiteGoogle/yahoobrandsites webshopsChoice/ decision shop/dealer buyingdecisionOrientationTradingsitesResearch/information Communication ActionorientationSurfing,chatting,twitter,[email protected] 8. [email protected] 9. Old technology, old structure,old paradigm: supply based2000 [email protected] 10. Old technology, old structure,old paradigm: supply basedNew technology,New structure,New paradigm:Customer basedBuying momentDiscontinuitydisruptionParadigmparalyzedIndividualNeedsbasedMarket/Supplybased1990 2000 2010 [email protected] 11. Old technology, old structure,old paradigm: supply basedNew technology,New structure,New paradigm:Customer based,Buying momentDiscontinuitydisruptionParadigmparalyzedIndividualneedsbasedMarket/Supplybased1990 2000 2010 [email protected] 12. IndividualNeedsbasedMarket/Supplybased1990 2000 2010 2020mobilitySocial mediaBig [email protected] 13. [email protected] 14. [email protected] 15. [email protected] 16. [email protected] 17. [email protected] 18. [email protected] 19. [email protected] 20. [email protected] 21. [email protected] 22. [email protected] 23. [email protected] 24. [email protected] 25. [email protected] 26. [email protected] 27. [email protected] 28. [email protected] 29. [email protected] 30. Burberrys New LookAs soon as e-commerce showed signs of eclipsing traditional store sales,retailers altered design strategies, making stores smaller and replacing posterswith digital signage. Then, high tech POS systems linked supply chain to in-store customer service reps and roaming Apple store attendants startedcompleting transactions via iPhones. Now Burberry has turned its RegentStreet store, housed in a 192-year-old London building, into a futuristic model.The historic store, near renowned Savile Row and Bond Street, is a one-of-a-kind digitally advanced operation that many consider emblematic of the nextwave of stores to compete in an online and increasingly mobile [email protected] 31. [email protected] 32. [email protected] 33. [email protected] 34. [email protected] 35. [email protected] 36. [email protected] 37. [email protected] 38. [email protected] 39. [email protected] 40. [email protected] 41. [email protected] 42. [email protected] 43. [email protected] 44. [email protected] 45. KlassiekeRetailersPure PlayersShops with a webshopTraditional Sales/online sales in shopTraditional Sales Internet SalesOffline OnlineWebshops with real shops/pop-up [email protected] 46. Opportunities:Cooperate with resellersThink about new business modelsCommunicate direct with customersUse technology to facilitate buyingBe pro-activeeCommerce a new world 47. [email protected] 48. [email protected]
