Post on 04-Jul-2015
description
Quick Snapshot
Wk 36-2013
MCCS
PS :TAM HAS UPDATED ITS UNIVERSE ESTIMATES THIS WEEK,THERE IS SOFTWARE LOCK PRIOR TO WEEK 36.
ABP NEWSWeek: 36 ‘2013
TG – MF,15+ SEC:ABC
Market - HSM
ABP News Week 36’2013
23%
16%14%
10%9% 8%
0%
5%
10%
15%
20%
25%
Aaj Tak India TV ABP News Z News News 24 IBN 7
% Mkt Share
Week 36'2013
Source : TAM Period : Wk 6’13
Key Reasons For Dip: -Dip in reach VS last week approx 1.8 mn for ABP News
Time spent growth relatively slow 7% as compared to 36% of Aaj TakSting operations on Asaram Bapu was aired on AT, which helped the channel to
garner shares
Among National genres Hindi News at # 3
40
17
11
74 3
1 1 1 1 1 0 00
5
10
15
20
25
30
35
40
45
GE
C
RE
G
Hin
. Mo
v.
Hin
. Ne
ws
Kid
s
Mu
sic
Info
Sp
ort
s
Life
styl
e
En
g. M
ov
Re
l.
Bu
s. N
ew
s
En
g. E
nt
% Genre Share
Source : TAM Period : Wk 36’2013
Hindi News genre showing a growth of 20% VS last week.
Neck to neck Vs. last year
5.9
5.1
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Hindi News
% Genre Share
Wk 29-36'12 Wk 29-36'13
Source : TAM Period : Wk 29-36Year : 2012 & 2013
ABP News maintaining its position
21%
17.2% 16.8%
10%
8% 7%
0%
5%
10%
15%
20%
25%
Aaj Tak ABP News India TV Z News NDTV India News 24
% Mkt Share
Wk29-36'13
Source : TAM Period : Wk 29-36’13
ABP News neck to neck with Aaj Tak
40 3832 32
23 24
0
10
20
30
40
50
Aaj Tak ABP News
India TV Z News IBN 7 NDTV India
Re
ach
in M
n.
CS 15+
Source : TAM Period : Wk 29-36’13
48 4638 38
28 28
0
10
20
30
40
50
Aaj Tak ABP News
India TV Z News IBN 7 NDTV India
Re
ach
in M
n.
CS 4+
ABP News among top 2 in most of the markets
Source : TAMPeriod : Wk 29-36’2013
Market Share %
Channel Mum Kol Del
Chts'grh B'har Guj Maha MP PHCHP Raj UP WB East West North South HSM AI
Aaj Tak 14% 22% 21% 21% 16% 25% 20% 32% 22% 32% 19% 27% 23% 22% 24% 31% 23% 24%
ABP News 15% 15% 10% 14% 23% 15% 17% 16% 13% 16% 15% 12% 16% 17% 13% 28% 15% 15%
India TV 23% 12% 22% 17% 17% 16% 17% 12% 14% 10% 16% 9% 21% 17% 16% 3% 17% 16%
Z News 13% 9% 10% 8% 13% 8% 12% 8% 10% 10% 10% 13% 10% 11% 10% 3% 10% 10%
IBN 7 4% 10% 8% 9% 5% 10% 5% 7% 11% 7% 11% 7% 5% 7% 9% 0% 8% 8%
NDTV India 7% 5% 9% 3% 8% 7% 5% 7% 11% 7% 6% 4% 5% 6% 8% 3% 7% 7%
DD News 1% 2% 1% 3% 7% 3% 2% 1% 2% 2% 4% 2% 4% 2% 2% 24% 2% 2%
Live India 2% 1% 1% 0% 2% 4% 7% 1% 0% 1% 1% 1% 1% 6% 1% 7% 2% 2%
Samay 3% 3% 2% 6% 2% 6% 3% 8% 5% 4% 2% 13% 7% 4% 4% 0% 4% 4%
TEZ 10% 16% 4% 0% 1% 2% 5% 1% 4% 2% 6% 10% 3% 4% 4% 0% 4% 3%
News 24 8% 5% 13% 17% 5% 5% 6% 7% 8% 10% 11% 4% 7% 6% 10% 0% 9% 8%
ABP News performing on Interviews/discussion genre
Source : TAM Period : Wk 36’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Aaj Tak scored high on news bulletins, Reviews/reports & Action/ThrillersIndia TV performing on Religious & devotional programmes
Genre Aaj Tak ABP News India TV Z News
News Bulletin 23% 14% 18% 10%
Reviews/Reports 46% 18% 21% 1%
Religious/Devotion
al 18% 0% 34% 4%
Interviews/Portraits
/Discussions 7% 51% 0% 6%
Action/Thriller 49% 37% 11% 3%
ABP Majha: Leadership across all TAM reported markets in
Maharashtra
Source : TAM Period : Wk 29-36’2013
% Market Share
Channel Mumbai Pune MAHA L C I MAH .1 to 1 Mn. MAHrest 1 Mn.+ (Including Pune) Maha West AI
ABP Majha 30% 42% 37% 38% 40% 34% 34% 36%
IBN Lokmat 16% 25% 23% 21% 22% 19% 19% 19%
TV9 MAHARASHTRA 21% 11% 17% 8% 15% 17% 17% 17%
Z 24 Taas 22% 18% 21% 22% 20% 21% 21% 21%
Jai Maharashtra 10% 4% 3% 11% 3% 8% 8% 7%
Network Performance
26%
21%
19%
15%13%
7%
0%
5%
10%
15%
20%
25%
30%
MCCS TV Tday Zee Net India TV Net. 18 Ndtv Net
Wk 29-36'13
Wk 29-36'13
Source : TAM Period : Wk 29-36’2013
MCCS maintaining its # 1 position
Thank You