Business usingFacebook

Business usingFacebook

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from an interview with Anissa Holmes

How to Grow Your

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First things first...Get systems

in place

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BRANDING

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What do you want to beknown for in your community?

BRANDING

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What do you want to beknown for in your community?What is your brand?

BRANDING

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What do you want to beknown for in your community?What is your brand?What do people say about youwhen you’re not around?

BRANDING

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Use Facebook toBring People toYour Business

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ORGANIC REACHWhat to post:

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something your targetaudience really cares about

ORGANIC REACHWhat to post:

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something your targetaudience really cares aboutsomething shareable

ORGANIC REACHWhat to post:

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something your targetaudience really cares aboutsomething shareablesomething that’s going togenerate engagement

ORGANIC REACHWhat to post:

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ORGANIC REACHHow to identify shareable content:

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understand the culture of youraudience

ORGANIC REACHHow to identify shareable content:

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understand the culture of youraudienceidentify people’s problemswithin your audience, and thenoffer solutions

ORGANIC REACHHow to identify shareable content:

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understand the culture of youraudienceidentify people’s problemswithin your audience, and thenoffer solutionspay attention to special eventswithin your community.

ORGANIC REACHHow to identify shareable content:

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Listen to youraudience!

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Listen to youraudience! What are people asking on your FB page?

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Listen to youraudience! What are people asking on your FB page?

What are they sending to you through FBMessenger?

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Listen to youraudience! What are people asking on your FB page?

What are they sending to you through FBMessenger? What are they emailing you about?

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Listen to youraudience! What are people asking on your FB page?

What are they sending to you through FBMessenger? What are they emailing you about?Additional tip: Keep an eye on what’s newand exciting to your audience. Be the firstone to post about it.

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Listen to youraudience! What are people asking on your FB page?

What are they sending to you through FBMessenger? What are they emailing you about?Additional tip: Keep an eye on what’s newand exciting to your audience. Be the firstone to post about it.

You have to STAND OUT!

Facebook Tools You can use:

Facebook Tools You can use:

FacebookAds

Facebook Tools You can use:

FacebookAds

Allows you to targetdifferent and specific

audiences onFacebook

Facebook Tools You can use:

FacebookPixel

Facebook Tools You can use:

FacebookPixel

Provides you with areport on who has visitedthe page, who has signed,who has clicked through,who has purchased, andhow much they’ve spent.

Facebook Tools You can use:

FacebookLive

Facebook Tools You can use:

FacebookLive

Allows you to broadcastto a large Facebook

audience using live videostreaming.

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