Post on 31-Jul-2015
Guest Blogging 101by Brock McGoff
What We’re Going To Talk About
● My background● Why guest blogging is awesome● How to get started (today)● Turning traffic into leads● Q&A / Discussion
“What do you do?”
“Aren’t you a little young to be working at AARP?”
● 11 million monthly unique visitors
● 125 million monthly pageviews
● 1.3 billion page views in 2013
AARP.org = Crazy Traffic
I also have a blog.
The Power of Guest Blogging● It’s (pretty much) free● You get targeted traffic● It strengthens your brand● It builds backlinks
The gift that keeps on giving.
Don’t just take my word for it.
“There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.).”
-Matt Cutts, Google
“The best strategy I know of is to guest post on other popular blogs in your niche. Hands down.”
-Pat Flynn, SmartPassiveIncome.com
“Guest blogging is one of the best ways to build your audience and attract new visitors to your website or blog.”
-Corbett Barr, ThinkTraffic.net
How To Start Guest Blogging
1. Find opportunities2. Make contact3. Pitch your idea4. Write the post5. Promote like crazy6. Repeat
Step 1: Find Opportunities
DO: Take note of all the blogs you read(Use a Google spreadsheet to keep track)
Who Accepts Guest Posts?
Step 2: Make Contact
Initially, you just want to get on their radar.
Step 2.5: Make Direct ContactThey should know your name/face by the time you reach out to them.
DO NOT: Tell them all about your cat.
DO: Ask them about their cat.
What NOT To Do
Step 3: Pitch Your IdeaBe sure to tailor your idea for their audience, and make sure it’s something they haven’t covered.
Step 4: Write the PostDO: Link to their postsDO NOT: Only link to your postsDO: Imitate their writing style and tone
Step 5: Promote Like Crazy
Make them want more.
➔ Posted on Facebook? Check➔ Tweeted? Check➔ Sent to grandma? Check!
Step 6: Rinse & Repeat
If the first post did well, you should become a regular contributor.
Blog.
● DON’T link to your homepage.● DO send traffic to a custom landing page.
Optimizing Your Author Byline
What To Do With All This Traffic?
Casual, Anonymous Visitor
Addressable Subscribers
Leads
Customers