Examining Guest Blogging

Examining Guest Blogging

- Guest blogging is a good way to grow your brand- Most people use guest blogging to promote themselves

Guest Blogging is a Two-Way Process

- You've shared posts with others- But what about the other way around?

Should You Accept That Guest Post Submission?

- Free content can come in handy- Good guest bloggers build credibility

Look Before You Post

- Not all content is good content- Who will you be linking to?!

Be Careful

- Check the facts in the post- Watch out for duplicate content

Value Your Links

- Google recommends using nofollow on guest blog bylines- Don't accept posts with a huge number of outbound links

Limit the Number of Guest Posts

- Too many posts can dilute your brand- Schedule guest posts to give yourself a break

Try to Make Long-Term Agreements

- Use guest posts as a form of networking- But don't neglect your blog's own audience!

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