The Secrets of Effective Guest Blogging

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The Secrets of Effective Guest Blogging

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Transcript of The Secrets of Effective Guest Blogging

  • 1. The Secrets of Effective Guest Blogging
  • 2. The Secrets of Effective Guest Blogging - Guest blogging is a great way to build links - Guest blogging also helps to grow your audience
  • 3. What Is Guest Blogging? - Writing for high-quality blogs - Promoting yourself via your byline
  • 4. What Is Guest Blogging Not? - Article marketing - The only strategy you need
  • 5. Finding Blog Partners - Choose your partners carefully - Ignore PageRank, look for quality and community
  • 6. Your Brand Matters - Would you accept content from that blogger? - Do you want your name attached with that domain?
  • 7. GiveandTake - Build up a relationship of cross-posting with your blog partners - Community matters more than links
  • 8. WriteGreatContent - Don't ask for a blogger to post something you wouldn't publish yourself - Your byline, your reputation
  • 9. Drip-FeedYourPosts - A flood of links always looks bad - Space your content out for best SEO and branding results
  • 10. Ocere Ltd. Eagle Tower Cheltenham Glos GL50 1TA [email protected] +44 (0) 1242 525557 ocere.com/uk fb.com/ocere @ocere