Post on 20-Aug-2015
CONTENT MARKETINGPART III
Getting Tactical:Content Nuts and
Bolts
Content and SEO
A strong, optimized written copy is the most critical part of any SEO initiative.
Identify keywords & keyword phrases for target audience.
Brainstorm a list of words and phrases searchers might use.
Relevance is paramount.
The best keywords have…
Strong relevance to the business or products
Relatively high search volume
Relatively low competition
Links- both quantity and quality- can determine and guarantee visibility of the content in search engines.
Google awards higher votes for a link from New York Times magazine than a link from a random Tweet.
A shareable content is a good linking strategy.
Optimize!!!Search engines can’t read all content
formats other than text.Use descriptive names for images, audio,
and video files.For photos- in jpg. formatFor logos- in .gif filesFor audio/video- in HTMLNot just content; it’s QUALITY content!
CONTENT and PR
Public Relations brings: - Publicity - Reputation Management - Media Relations
* Press releases get the news out there! If you have
good news content, make it public!!!
Find the Influencers!
Identify the influencersBuild relationships with themFind online communities where relevant
discussions occurCreate awareness and enthusiasm to
encourage people to discuss your content
Well-Publicized Content
> Every product has its own informative illustrative video, paired by podcasts from an academic subject matter. It worked.
Content and AdvertisingIt is easy to become media as it is to buy
mediaMany major brands use advertising to
drive target audience into deeper brand experiences through immersive content.
SAMPLES
Wrap Content Creatively
Are you prepared for a zombie apocalypse?
TIPS AHOY:
Provide a link to a relevant website in the ad
Include social media links and calls-to-action in the ad (Twitter, Facebook, and so on)
Include QR codes for mobile users that provide deeper information or special offers
Content and Events
SOCIAL MEDIA CHANNELS Connect to prospective
attendees Announce updates,
programs, and event schedules
Send public or private invitations
Feature photos, posters, and presentations
THANK YOU VERY
MUCH!!!