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ADVANTAGE AUSTRIA SYDNEY

EDITORIAL

Dear Partners and Friends,

The end of 2015 is lurking just around the corner, and we hope that it has

been a successful and a happy year for you. The coming to an end of another

year does not only encourage reflection, but also lends itself to

looking ahead and setting new goals.

2015 was yet another busy year for us. In addition to our daily endeavours to

find partners for Austrian companies and to inform Austrian enterprises about

opportunities in Australia, New Zealand as well as the Pacific Islands, it was a year packed with

participations in trade show and networking events in Sydney, Melbourne and Auckland. We are proud

to say that we have played a part in the development of many new business connections between the

markets on this side of the world and Austria.

After saying good-bye to my deputy of many years, Hannes Scheiner, we are very pleased to welcome

Miss Shanay Hubmann as the new Deputy Trade Commissioner at Advantage Austria in Sydney.

Shanay joined us mid-November after holding previous posts at our New Delhi and Lagos offices. With

her positive attitude and engaging, bubbling personality she has already added a spark to our team.

She is looking forward to meeting you in the weeks to come.

The start of 2016 will see further personnel changes: After 8 fantastic years in Sydney, I sadly have to

say good-bye to this extraordinary country that has grown very close to my heart and become my

second home, to many wonderful friends and business partners, and to my great team. I really wish to

thank you all for your ongoing support and fruitful cooperation over the years.

My successor Karl Hartleb - currently Deputy Head of Advantage Austria - will hit Australian shores

mid-January. New people generally bring fresh ideas with them and 2016 will, therefore, also be an

opportunity for the team at Advantage Austria Sydney to think anew outside the square and focus on

new challenges. Please have a look at our event calendar on page 10 to get a bit of a feel on what lies

ahead. Stay tuned for detailed information about these events and other initiatives in the coming

issues of this newsletter.

There is no time more fitting than now to say ‘Thank

You’ for your continuous interest in Austrian

products and businesses. All of us at the Austrian

Trade Commission in Sydney wish you and your

beloved ones a wonderful festive season and a

happy, healthy and prosperous New Year

Guido Stock

Consul General & Trade Commissioner

NEWS

ADVANTAGE AUSTRIA SYDNEY

SMART TECHNOLOGIES FROM AUSTRIA FOR THE CITIES OF THE FUTURE

In recent years, the term “Smart City“ has been used to describe a range of holistic approaches to

urban development. Aimed at making cities greener, more efficient, more caring and more

technologically advanced, these design concepts embrace technology-based innovations as well as

economic and societal change in urban environments. One thing common to all these technologies is

that they improve quality of life and make our cities more intelligent and environmentally friendly

through smart resource management.

With many dynamic and highly specialised companies contributing innovative solutions to help

conquer the challenges of the 21st century, Austria has become one of the top nations in the field of

digital technologies for Smart Cities. Their achievements and reliability have earned them an

unparalleled reputation for bringing innovative products and services to market.

You can find out more about the range of services provided by the Austrian Smart City/Smart

Technologies sector in the latest edition of FRESH VIEW, the industry specialist magazine, which

showcases more than 160 Austrian firms from the ‘Smart Mobility’, ‘Smart Energy and Environmental

Technology’, ‘Smart ICT Infrastructure’ and ‘Security’ sectors.

Enhancing liveable cities and communities will also be the center

theme of next year‘s World Congress on Intelligent Transport Systems

hosted by the City of Melbourne from 10 to 14 October. Advantage

Austria is planning to participate in this major event with an Austrian

group stand. Further details will be available on our website early 2016. If

you are interested in participating together with your Austrian business

partner, please do not hesitate to contact us.

© ADVANTAGE AUSTRIA

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MELBOURNE’S CHADSTONE GETS MODERN GLASS ROOF

Chadstone is the name of Australia's “fashion capital” in Melbourne’s suburbs which with 530 stores,

cinemas and many other attractions is also the largest shopping centre on the Australian continent.

Currently, RTKL and Atelier One Engineers are adding thousands of square metres of retailing space

to the centre. The challenging project also includes the construction of an exciting steel-and-glass

roof with a total area of 7,080 m². The building contract for this grand roof was awarded to the

Austrian branch of Seele group - a globally active, leading façade building contractor specialiced in

architecture which uses the materials glass, steel, aluminium and membrane.

Two key features of the design are its open style, with a gallery

-type second floor, and the high, dome-like glass top that

allows plenty of daylight to reach both floors. The glass roof

has to follow the line of the shopping malls below and

consequently the result is a free-form gridshell spanning up to

35 m, in varying shapes, geometries and a dramatic pitch at

the centre.

Owing to its dimensions and form as well as the logistical

challenges involved, the Chadstone roof is yet another struc-

ture that demonstrates the wealth of skills available within

Seele. To read more on this project, please visit our website. © novion - Chadstone project

NEWS

ADVANTAGE AUSTRIA SYDNEY

© SKIDATA AG - Innovative access solutions

SKIDATA IMPLEMENTS FIRST TICKETLESS PARKING SYSTEM IN AUSTRALIA

The Austrian company SKIDATA is one of the world‘s leading providers of access solutions and visitor

management systems. Currently it is represented in 73 counties. Over 10,000 installations provide

quick and secure access for people at shopping centres, major airports, cities, sport stadiums, event

precincts and commercial car parking sites.

SKIDATA Australasia, the subsidiary of SKIDATA Austria, has recently implemented an innovative

solution at Westfield Miranda Shopping Centre. This cutting-edge system replaces traditional ticket

based parking access control by a ticketless parking solution which ensures much higher convenience

for shoppers.

The system was developed in Australia and relies on license plate recognition technology. The

customers’ number plate details are recorded on entry, logging the time of entry against the number

plate which becomes the key identifier in lieu of a paper ticket.

Furthermore, a purpose built digital eco system was

implemented to support the overall shopper journey; e.g. users

can check elapsed parking time from their smart phones. After

user registration an SMS notification is received on entry and

payment can be processed via a linked credit card. The flagship

site at the Miranda Shopping Centre is the first large scale high

transaction deployment of its kind globally.

For further information on SKIDATA’s activities click here.

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TEAM 7 CONQUERS OZ & NZ WITH NATURAL TIMBER FURNITURE MADE IN AUSTRIA

In recent years, Austrian natural timber furniture manufacturer TEAM 7 has set an international

benchmark for healthy, flexible and highly durable wooden room interiors in contemporary designs. In

addition to seven native hardwoods from sustainably managed forests the company's numerous

models and variants offer a wide range of options.

Enjoying rapidly growing international popularity, TEAM 7 has also managed to set a foothold in the

Australian and New Zealand markets. TEAM 7’s main partner in Australia is Pepper Design, an award

winning supplier of high-end kitchens in Australia. The company displays a big range of Team 7

products alongside other top European kitchen brands at its beautiful modern showroom located in

Melbourne’s “Design District”. Starting out as an accompanying brand, TEAM 7 became one of Pepper

Design’s top sellers within three years, making up over 50% of their private residential sales and

occupying two entire levels of the showroom in Melbourne.

In Western Australia Team 7 is available through the renowned

retailer European Concepts.

Just recently TEAM 7 has also entered into a partnership with

Matisse, New Zealand’s leading importer of the world’s best

designer furniture, which will distribute TEAM 7 furniture in

New Zealand, starting from December 2015.

Do not hesitate to contact us for more information.

© PEPPER DESIGN - Melbourne Showroom

NEWS

ADVANTAGE AUSTRIA SYDNEY

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QUALITY LEATHER STRAPS AND BRACELETS FOR WATCHES MADE IN AUSTRIA

Hirsch, a world leader in quality leather straps and bracelets for watches, was founded in 1765 in

Neunkirchen, Lower Austria by Johannes Franz Hirsch. The business is still owned and operated by

the Hirsch family and continues to be a dominant player within the global watch industry, primarily

due to continued innovation - such as making their leather straps water resistant.

Hirsch’s knowledge and feel for bracelets enables the company to provide full

support as a technical partner in the design and development work of the

watch making industry and to the specialised retail trade for watches.

The company distributes its products worldwide through approximately 16,000

stockists. In Australia, Duraflex Group Australia (DGA) has been the proud

local distributor of Hirsch bands and bracelets since 1999. With currently 214

stockists in Australia and with distribution extending to New Zealand from 1

October 2015, the brand’s popularity is set to further grow in the Pacific

markets.

© HIRSCH ARMBÄNDER GmbH - Quality leather straps & bracelets made in Austria

PLASSER AUSTRALIA - INAUGURAL OPENING OF NEW PRODUCTION HALL

On 1 December 2015 Plasser Australia celebrated the official opening of its new production hall “in

style“ - Amongst many guests of honour were Johannes Max-Theurer (owner and CEO of the Plasser

Group), The Hon Anthony Roberts (Minister for Industry, Resources and Energy in NSW) and Dr.

Helmut Böck (The Austrian Ambassador to Australia).

The AUD 10 million dollar project, which effectively increases the original production area by 25 %,

was built according to the most demanding technical specifications and includes two 10 m

paternosters for the vertical storage of parts, two 50 ton cranes, standard as well as narrow-gauge

tracks, a 70 m working pit as well as an underfloor washing plant.

Plasser Australia, part of the Plasser & Theurer

group, was established and commenced

manufacture of machinery for the maintenance

and construction of railway tracks in Australia in

1970. In 1980, the company moved to its present

location at St Marys on 2.5 hectares of land, with

rail siding access to the New South Wales standard

gauge rail system.

The new production hall enables the company to

further expand its activities, particularly in the

areas of overhaul and repair.

© PLASSER AUSTRALIA - Track maintenance machine in front of new production hall

NEWS

ADVANTAGE AUSTRIA SYDNEY

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AUSTRIAN BREAKS RECORD AT GRUELLING CROCODILE TROPHY RACE

For the 21st time, cyclists from all over the world competed in the Crocodile Trophy in October this

year. The legendary nine-day mountain bike stage race took place in Tropical North Queensland and

with a stellar elite line-up of some of the best marathon and endurance athletes in the world, the

majority of the rider field again was packed with amateur mountain bikers who every year seek an

adventure on their bikes. Among them – was again – the Upper Austrian Martin Wisata who made

Crocodile Trophy history with a record-breaking sixth participation in this gruelling race.

The Crocodile Trophy was founded and is still run by his fellow Austrian, the ex-Tour de France racer,

Gerhard Schönbacher. It is known as the oldest and most iconic mountain bike stage race in the world.

The stage plan is the most versatile of its kind - the approximately 100 competitors race for nine days

from the jungle in Cairns to the Atherton Tablelands and via bush single tracks to Irvinebank in the

unique Australian Outback. The finish after more than 770km and 17,000m of elevation then takes

them onto the breath-takingly beautiful Four Mile Beach in Port Douglas.

Martin Wisata grew up in Ried/Innkreis in Upper Austria and has called Australia home since 2003.

"You get to ride with cyclists from all over the world and whether you're an elite rider or an amateur

rider, everyone is in for the same distance and the same conditions each day", explains the 38-year

old, who owns a mountain bike racing business near Sydney, Rocky Trail Entertainment. Wisata runs

the business together with his wife Juliane who has been the Press Officer for the Crocodile Trophy in

Australia for the past few years.

What keeps him coming back, adds Wisata, is

the cameraderie that develops among the

riders. This year he brought a team of four

riders from Sydney and Canberra with him.

"Most riders have known this race since their

childhood, following it on TV and in the news,

just like me", Wisata explains the fascination

of the race. "The riders tell me they come for

the adventure and to cross the finish line after

nine days with a smile - it's an incredible

feeling to be a part of this very exclusive group

of cyclists from all over the world who can call

themselves 'Crocodile Trophy finishers'." © CROCODILE TROPHY / REGINA STANGER - At the finish line

HAVE YOU VISITED

OUR WEBSITE LATELY?

Read up on the latest news from Austria as well as

our local highlights, check out our event section,

stumble across new business opportunities and

explore our business guide.

ADVANTAGE AUSTRIA SYDNEY

BUSINESS OPPORTUNITIES

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GLOBAL LEADERS IN PLASTIC-RECYCLING

Plastic has been the most common material of modern life for a long

time. At the same token, the material poses a threat to the global

environment and to human health due to its longevity.

Realizing the worldwide demand for effective and innovative solutions for plastic-recycling, the

Austrian-based company EREMA Engineering Recycling Maschinen und Anlagen GmbH has

specialised in the development and production of technologies for the plastic processing industry for

over three decades now. During all this time, and thanks to countless innovations, EREMA has been -

and still is - the technological leader in the global market for plastic-recycling machinery.

The Martogg Group - Australia’s largest privately

owned plastics compounder - chose EREMA as its

partner for branching out into recycling. Martogg

operates several EREMA systems at different

locations all over Australia, claiming EREMA’s

technologies represent the state-of-the-art in the

plastics-recycling industry in Australia.

In the Australian market EREMA is represented and

distributed by the well-established company DKSH

Australia Pty Ltd, a provider of business solutions

and services to companies active in fields such as

luxury and lifestyle, performance materials or

technology. For more information please contact Mr

Eric Paulsen from DKSH at: eric.paulsen@dksh.com

or +61 3 9554 6666.

© EREMA - NTAREMA TVEplus ®

SHREDDING SYSTEMS FOR

METAL & ELECTRONIC SCRAP RECYCLING

The Austrian based company ATM Recyclingsystems is a well known supplier of a wide range of sys-

tems for the metal recycling sector. The company offers comprehensive, customer-tailored solutions

from the planning stage through to installation, repair and maintenance.

Looking back at a history of more than 80 years and over 1,000 installed machines in more than 90

countries, the company has gained an international reputation which speaks for itself.

ATM recently released a series of innovative shaft

shredders suitable for shredding various materials such as

metals, electronic devices (WEEE), timber, tyre wire,

plastics and bulky wastes. Through ATM’s Melbourne-

based distribution partner KOGA Recyclingtech, these

innovative recycling machines will also be available to

customers in Australia and New Zealand.

For all inquiries and further information, please contact

KOGA’s director Geof Pile (E: geofp@koga.com.au

T: +61 419 558 600) or visit our website.

© ATM Recyclingsystems GmbH

ADVANTAGE AUSTRIA SYDNEY

BUSINESS OPPORTUNITIES

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HIGH-QUALITY „FALL STOP“ AND RESCUE PPE PRODUCTS

AustriAlpin is an innovative producer of specialist hardware products for

the mountain sports, aerial sports as well as the tactical & safety sectors.

Its product range comprises carabiners, express sets, crampons, ice axes, ice tools and the patented,

well-known COBRA™ buckles in over 1000 variations.

AustriAlpin COBRA™ quick releases are amongst the safest and strongest load bearing buckles

currently available and the only stab-lock style fasteners that will not open whilst under load.

COBRA™ buckles have recently featured in a range of Hollywood movies: The

Avengers, GI Joe, Transformers, Promethius, Judge Dredd and Total

Recall…, just to name a few. Since their first debut in "Blade", they have been

widely used by Hollywood producers for their "futuristic look", flawless

function and their "cool factor".

All COBRA™ products are tested and certified by accredited institutions and

exceed Mil Spec guidelines for dust / sand / salt water as well as all

applicable CE, EN, CSA, ANSI, and NFPA standards for fall-protection and

personal safety.

AustriAlpin is currently seeking a strong strategic business partner in New

Zealand. To find out more about this business opportunity, please visit our

website.

© AustriAlpin Vertriebsges.m.b.H. - COBRA™ buckle

THE BEST WAY TO KEEP WOODEN BUILDINGS FIRMLY TOGETHER

For over 170 years, the Austrian company Schmid Schrauben Hainfeld GmbH has specialised in manu-

facturing timber construction screws and special parts that keep together even the largest wooden

buildings.

With a trend towards ecological and sustainable ways of building, timber constructions have become

increasingly popular. Today timber is used for major building projects, e.g. Melbourne’s Library at the

Dock, which has lead to a rising demand for screws for substantial wooden constructions and framing.

The company’s high-quality screws use a patented geometry,

have obtained all types of building regulation approvals and are

CE/ETA-compliant. The screws are available in diameters of 3

to 30 mm and up to 1500 mm in length, offering a variety of op-

tions for all kinds of constructions.

Schmid Schrauben is currently looking for a local partner in

order to expand its business activities to Australia. Please visit

our website to read up more on this business opportunity.

© ATM Recyclingsystems GmbH

ADVANTAGE AUSTRIA SYDNEY

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USEFUL LINKS FRESH VIEW 157 - “SMART CITIES“

Download our latest FRESH VIEW MAGAZINE to find out more about smart

technologies from Austria for the cities of the future.

For a full list of available FRESH VIEW magazines, please visit our website.

EVENT CALENDAR 2016:

FEBRUARY

11th & 17th : EuroMix Networking Events in Melbourne & Sydney

MARCH

3rd: Conchita Wurst - Live at Sydney Opera House

Networking Event in cooperation with Polyglot Group in Melbourne (date tbc)

APRIL

Australian-Austrian Networking Event at BDO in Sydney (date tbc)

MAY

4th - 6th : Austrian Pavilion at DesignBUILD in Melbourne

5th : Networking Event on the occasion of DesignBUILD, Melbourne

11th & 12th : EuroMix Networking Events in Sydney & Melbourne

31st - 2nd June: Presentation of Austrian Technology at EMEX in Auckland (NZ)

AUGUST

4th - 6th : Austrian Pavilion at BuildNZ | DesignEX in Christchurch (NZ)

5th : Networking Event on the occasion of BuildNZ | DesignEX in Christchurch (NZ)

10th & 11th : EuroMix Networking Events in Sydney & Melbourne

10th & 11th : Presentation of Austrian Technology at AWRE in Sydney

SEPTEMBER

12th - 15th : Austrian Pavilion at Fine Food in Melbourne

14th : Networking Event on the occasion of Fine Food in Melbourne

Australian-Austrian Neworking Event at deVine, Sydney (date tbc)

OCTOBER

10th - 14th : Austrian Pavilion at ITS World Congress in Melbourne

NOVEMBER

Cruise with the Europeans, Sydney (date tbc)

FOLLOW ADVANTAGE AUSTRIA IN AUSTRALIA ON TWITTER

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Twitter to get the latest updates, news, and insights about Austrian

businesses and events.

ADVANTAGE AUSTRIA SYDNEY

CONTACT & SERVICE ADVANTAGE AUSTRIA Sydney Austrian Consulate General - Commercial Section

Level 10, 1 York Street

Sydney NSW 2000

AUSTRALIA

T +61 2 9247 8581

F +61 2 9251 1038

E sydney@advantageaustria.org

W www.advantageaustria.org/au

ADVANTAGE AUSTRIA, with its network of foreign trade

offices, is the Foreign Trade Promotion Organisation of

the Austrian economy. Under the auspices of the Austrian

Federal Economic Chamber, ADVANTAGE AUSTRIA is

Austria's largest service provider and driver of all inter-

national economic activities. ADVANTAGE AUSTRIA acts

as an official lobby, representing the interests of its Aus-

trian members both at home and abroad.

DISCLAIMER:

Limitation of liability:

To the extent permitted by the law, ADVANTAGE AUSTRIA Sydney will not be liable for any damage, including

loss of business or profits, in relation to usage of this newsletter.

Copyright:

The contents of this newsletter may not be copied, reproduced, republished, transmitted or distributed in whole

or part unless ADVANTAGE AUSTRIA Sydney is explicitly mentioned as the source.

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