Competitive Advantage - Ecobuild - Advantage Austria
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www.cadvantage.co.uk
Competitive Advantage Consultancy Limited Growth through customer focus
Strategy Development & Implementation
Customer Research
Training & Development
www.cadvantage.co.uk
Over 30 years experience in construction sector
Held senior sales & marketing positions
UK and International experience
Founded Competitive Advantage in 1999
Member of UK government’s Green Construction Board Promotional Working Group
Co-authored sustainability report for Advantage Austria 2009
Wrote CIMCIG report “Taking Sustainability to the Consumer”
Committee member of CIMCIG, Chartered Institute of Marketing Construction Industry Group
Formally Associate Lecturer in Marketing at Oxford Brookes University
Regular contributor to industry journals
BSc (Hons) DipM FCIM Chartered Marketer
Chris Ashworth
www.cadvantage.co.uk
What we do
Working with you to develop and Implement a winning business strategy
Implementing the marketing mix
Interim management
Sustainability strategy
Developing new channels to market
Developing export markets
Tailored training or open coursesSelling to Specifiers
Key Account Management
Marketing in the construction industry
Industry overview
Industry sales skills
Tailored projects or a range of off-the-shelf reportsCustomer perception measurement
Customer satisfaction
Customer profiling
Market and product evaluation
Bespoke or ‘off the shelf’ reports
www.cadvantage.co.uk
Main Messages
• Sustainability now mainstream
• Intended to drive growth
• Olympics exemplar project
• Government simplifying legislation
www.cadvantage.co.uk
Initiatives
• Low Carbon Construction
• Green Deal
• Energy Company Obligation
• Feed in Tariffs and Renewable Heat Incentive
• Code for Sustainable Homes
• BREEAM
www.cadvantage.co.uk
Low Carbon Construction
65 recommendations• Industry should restructure around
partnership working• Opportunity to achieve cost
savings• Strategic view of future skills
needs• Industry accepted standard for
measuring embodied carbon• Bring commercial fit-out under
auspices of Building Regulations June 2011
www.cadvantage.co.uk
Green Construction Board
• Routemap
• Buildings
• Infrastructure
• Knowledge & Skills
• Greening the Industry
• Valuation
• Promotion
Mark Prisk MPMinster of State for
Business & Enterprise
Paul MorrellChief Construction
Advisor
www.cadvantage.co.uk
Green Deal
The Opportunity• 14 million homes upgraded• 29% Residential property making
savings• 15% Non-residential making savings• 500,000 home upgrades pa• 100,000 jobs created over 5 years• 1,000 apprenticeships
www.cadvantage.co.uk
Green Deal
• To be introduced in October 2012
• Mechanism to upgrade existing building
• Accreditation and Certification important
• No up-front costs
• Operated and funded by private sector
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Green Deal
The Process
DECISION TO UPGRADEPROPERTY ASSESSEDPROPERTY UPGRADEDPAYMENT MECHANISM
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Green Deal Money Flow
Energy Supplier
Green Deal Finance Company
£Customer repayments
£Customer payments passed on
£Capital facility made available
Legal agreements with electricity bill payers
£Customer payments passed on
www.cadvantage.co.uk
CIMCIG Report
• CIMCIG Report
http://www.cimcig.org/files/library/Taking_Sustainabilit_1314178654.pdf • Consultation Summary - request by email [email protected] • YouTube presentation
http://www.youtube.com/watch?v=lBkOCRq7m90&feature=player_embedded
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Energy Company Obligation
• Replacing CERT and CESP
• The financial commitment energy companies make to improving energy efficiency
• Implemented via Green Deal
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Energy Saving Incentives
• Feed in Tariffs
• Renewable Heat Incentive
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Feed In Tariffs
• “Encourage small-scale (less than 5MW) low-carbon electricity generation”
• Comprehensive Review
• Reduced tariff, mechanism linked to energy costs
• Effective April 2012• http://www.decc.gov.uk/en/content/cms/meeting_energy/
renewable_ener/feedin_tariff/feedin_tariff.aspx
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Renewable Heat Incentive
• “Long-term financial support to renewable heat installations to encourage the uptake of renewable heat”
• Non domestic and Residential
• Subsidise cost of installation and tariffs• http://www.decc.gov.uk/en/content/cms/meeting_energy/
Renewable_ener/incentive/incentive.aspx
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Building Regulations
Approved Document A – Structure (2004)
Approved Document B (Fire Safety) – Volume 1: Dwellinghouses (2006)
Approved Document B (Fire Safety) – Volume 2: Buildings other than Dwellinghouses (2006)
Approved Document C – Site preparation and resistance to contaminates and moisture (2004)
Approved Document D – Toxic substances (1992)
Approved Document E – Resistance to the passage of sound (2003)
Approved Document F – Ventilation (2010)
Approved Document G – Sanitation, hot water safety and water efficiency (2010)
Approved Document H – Drainage and waste disposal (2002)
Approved Document J – Combustion appliances and fuel storage systems (2010)
Approved Document K – Protection from falling collision and impact (1998)
Approved Document L1A – Conservation of fuel and power (New dwellings) (2010)
Approved Document L1B – Conservation of fuel and power (Existing dwellings) (2010)
Approved Document L2A – Conservation of fuel and power (New buildings other than dwellings) (2010)
Approved Document L2B – Conservation of fuel and power (Existing buildings other than dwellings) (2010)
Approved Document M – Access to and use of Buildings (2004)
Approved Document N – Glazing (1998)
Approved Document P – Electrical safety – Dwellings (2006)
Approved Document for Regulation 7 (1992)
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Document L Implementation
Zero Carbon Hub
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Document L
• Next update 2013• Support Green Deal• Replace Code for Sustainable Homes
Proposed Changes• Consequential Improvements for existing
buildings• Fabric Energy Efficiency• Shift away from renewables
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Code for Sustainable Homes
• For New Homes
• Rating of 1 to 6
Now All social housing build to Level 3
2013 All private housing built to Level 3
All public sector housing to Level 4
2016 All housing built to Level 6
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Zero Carbon Homes
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BREEAM
• Voluntary Code• Government Buildings – higher ratings• Voluntary adoption in Private Sector• Ratings
OUTSTANDING
EXCELLENT
VERY GOOD
GOOD
PASS
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BREEAM
• Assess environmental performance
• All building types
www.breeam.org
9 sections• Management• Health & Wellbeing• Energy• Transport• Water• Materials• Waste• Land Use & Ecology• Pollution
www.cadvantage.co.uk
Chris Ashworth
Mobile: 07747 626095
Fax: 01252 836850
Competitive Advantage Consultancy Limited Growth through customer focus
@CompetitiveA
cadvantagemarketing
companies/competitive-advantage
www.cadvantage.co.uk
www.cadvantage-blog.co.uk