WASBO 2008
45
Welcome It’s a Flat, Fast, Creative World: Change Or Die
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It’s a Flat, Fast, Creative World: Change or Die. Links (including presentation recording) can be found at http://del.icio.us/derrylyons/wasbo2008/
Transcript of WASBO 2008
Welcome
It’s a Flat, Fast, Creative World:
Change Or Die
Elluminate
Our journey today...
Where we've been A Whole New Mind Seth Godin and New Marketing Change or Die Break / Video Change Strategies Kids! Wrap Up
2006
The Offshoring Yo-Yo
• Manufacturing
• Technical Support
Case Study - KCDA
2008
Alan Deutschman
Revenge of theRight Brain
1. Overseas Cheaper?2. Computer Do It Faster?3. In Demand?
Who’s An Artist
The Power Of Stories
• Fact: The queen died and the king died
• Story: The queen died and the king died of a broken heart
Seth Godin
Salespeople and marketers used to yell
at strangers.
Now it’s about permission.
Right Brain
Marketing
Permission
Viral
Every single interaction is an opportunity to do marketing, not a chance to cut costs.
Starfish and Spiders
Change:9:1
…we resist change becauseit invalidates years of
earlier behavior
…people don’t resist change,they resist being changed
Remember…
Only wet babies
like change!
• Relate• Repeat• Reframe
CHANGE OR DIE:3 Case Studies
• Heart Patients• Delancey House• GM Plant / Nummi
RELATE
• Permission and trust• Selling you that you have the ability
to change
REPEAT
• Reinforcing good behavior• Not as prone to falling off the wagon• “Diet” vs. “Lifestyle Change”
REFRAME
• How things change: • Every single interaction is an
opportunity to do marketing, not a chance to cut costs.
• File sharing is not stealing
BREAK
…video to start us back…
Processing Change
http://www.mind-mapping.co.uk
Phones
Lifespan of Information
On January 6, 2008, the Parade Magazine insert in the Sunday paper had a very nice article about Benazir Bhutto and how she might be America's best hope in Pakistan
10 days after she was assassinated.
Nod to Karl Fisch
About Kids
• Digital Natives• China/India – 2 Million Minutes• HOPE for our kids with right-brain
Digital Native Media
• Youtube – average length is 5 minutes, average view time is 10 seconds or less.
• Kids don’t e-mail, they text. Why?• BFF
Gaming
• Chandler’s story Runescape• Whole New Mind ~ improved skills
through simulation (right brain)
When Alternative Ed Goes Mainstream
80 FTE in SK Virtual Academy
Rethinking School Tech
• Cell Phones• EEEpc• Google Apps• Elluminate
Telework
…tying it together
• Change is inevitable,…and can be a good thing
• Change is acceleratingand becoming more subtle
• Relating is SO important• Repeat• Reframe
thank you
