TRAPS TO AVOID WHEN SELLING YOUR HOME...TRAPS TO AVOID WHEN SELLING YOUR HOME W hen considering the...
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TRAPS TO AVOID WHEN SELLING YOUR HOME When considering the sale of your home, there are several traps, or pit falls to be aware of. In many situations, these traps lead to added time on the market, which can mean less $ for the seller, and in some situations the prop- erty may not sell at all. Knowing what to avoid in the pre-listing process can put you in a position to sell for the most amount of money within your time frame. Your Real Estate Resource avoiding the fall OVER-IMPROVING BEFORE THE LISTING 01 02 USING THE WRONG PRICING STRATEGY 03 CHOOSING AN AGENT WITHOUT A PROVEN MARKETING PLAN It’s always a good idea to spruce up around your home, improve curb appeal, and make the home as at- tractive as possible before you list your home. It’s important to real- ize that in many markets you can actually spend more on larger im- provements that you could reason- ably expect to get back when you sell the home. Focus your attention and money on improving small items that make a big aesthetic dif- ference, versus adding high dollar improvements, and finishes. the job of listing and selling your home. While individual differenc- es will occur between all agents, it’s imperative that you hire an agent that. 1. Has a written marketing plan that they can show you. Don’t rely on “I’m going to do these things”. Make sure you can actual- ly see their plan. 2. Make sure their plan works. Insist on seeing their track record and be cautious of agents that say they can sell every- thing. 3. Make sure they have the resources to give you the service you’re looking for. Many agents are only selling a couple of proper- ties a year. Be clear on who is go- ing to do what during the process. Many times a single agent is going to have a tough time doing enough business to market your property effectively and still have time leſt to communicate with you. Another reason that choosing the right agent is so important is that an experienced agent will be able to develop and articulate the best pric- ing strategy for your property in or- der to get it sold within your time frame. Pricing a property too low, can generate a lot of activity, but it’s at the expense of your bottom line. Pricing a property too high, can add to extra time on the market, and keep you from capturing the most motivated buyers which typically show up very early on in the listing. Let’s face it, just like all homes are not created equal, neither are the agents that you may interview for
Transcript of TRAPS TO AVOID WHEN SELLING YOUR HOME...TRAPS TO AVOID WHEN SELLING YOUR HOME W hen considering the...
TRAPS TO AVOID WHEN SELLING YOUR HOME
When considering the sale of your home, there are several traps, or pit falls to be aware of. In many situations,these traps lead to added time on the market, which can mean less $ for the seller, and in some situations the prop-erty may not sell at all. Knowing what to avoid in the pre-listing process can put you in a position to sell for the most amount of money within your time frame.
Your Real Estate Resource
avoiding the fall
OVER-IMPROVINGBEFORE THE LISTING01
02
USING THE WRONGPRICING STRATEGY03
CHOOSING AN AGENT WITHOUT A PROVEN MARKETING PLAN
It’s always a good idea to spruce up around your home, improve curb appeal, and make the home as at-tractive as possible before you list your home. It’s important to real-ize that in many markets you can actually spend more on larger im-provements that you could reason-ably expect to get back when you sell the home. Focus your attention and money on improving small items that make a big aesthetic dif-ference, versus adding high dollar improvements, and finishes.
the job of listing and selling your home. While individual differenc-es will occur between all agents, it’s imperative that you hire an agent that. 1. Has a written marketing plan that they can show you. Don’t rely on “I’m going to do these things”. Make sure you can actual-ly see their plan. 2. Make sure their plan works. Insist on seeing their track record and be cautious of agents that say they can sell every-thing. 3. Make sure they have the resources to give you the service you’re looking for. Many agents are only selling a couple of proper-ties a year. Be clear on who is go-ing to do what during the process. Many times a single agent is going to have a tough time doing enough business to market your property effectively and still have time left to communicate with you.
Another reason that choosing the right agent is so important is that an experienced agent will be able to develop and articulate the best pric-ing strategy for your property in or-der to get it sold within your time frame. Pricing a property too low, can generate a lot of activity, but it’s at the expense of your bottom line. Pricing a property too high, can add to extra time on the market, and keep you from capturing the most motivated buyers which typically show up very early on in the listing.
Let’s face it, just like all homes are not created equal, neither are the agents that you may interview for
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