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  • Selling Your Home

  • Prepared for Jonathan and Peggy Smith

    Property at 1234 Elm Street, Anytown, USA

    Presented by

    Mary Meyers

    Real Living Real Estate

    Getting Started

    Selling Your Home

    Selling Your Home I 2

  • Premier Service®

    What is Premier Service?

    Premier Service is our personal guarantee of

    delivering to our customers a measurably superior

    and highly satisfying service experience.

    • I am committed to listening closely to you to understand your needs and expectations

    • I will commit to those needs and expectations in writing

    • You have the opportunity to grade my service by completing and returning a survey to an independent

    third party

    Selling Your Home I 3

  • A Successful Home Sale

    Selling Your Home

    Selling Your Home I 4

    Selling your house is a complex process

    Getting Started

    • Needs Analysis

    • Pricing Strategy

    • Staging and Repairs

    • Marketing Activities


    • Feedback and Adjustments

    • Negotiations

    • Evaluations and Counter Offers

    • Loan Application and Approval

    Facilitating the Offer

    • Inspections and Appraisals

    • Title Work

    • Closing Process

    • Financial Disbursements I’m with you every step

    of the way.

  • Marketing Your Home

  • Real Estate Consumers

    Online Buyers



    of buyers start online

    of buyers rely on a

    real estate agent and their resources

    Marketing Your Home I 6

  • Real Living Marketing System

    Communication Methods

    Choosing from a large universe of possible channels, Real Living agents create the

    right mix of communication methods for your market and your property.

    Get to the

    Market First & Fast

    Get to the

    Market First & Fast

    Marketing Your Home I 7

  • Digital Marketing


    Real Living syndicates to these and other top real

    estate websites to ensure your home is viewed by as

    many consumers as possible.

    And its syndication network of more than 50

    newspaper real estate websites.

    * This site is employed to promote luxury listings priced at $1M or more.


    Marketing Your Home I 8


    Real Living’s Internet Strategy

    • Your home marketed on my site

    • Your home given preference

    Replace with Screen Shot of Your Web Site

    Marketing Your Home I 9

  • Listing Enhancements

    Photos and Property Information


    I can feature your home in my e-Newsletter, which

    is delivered monthly to potential customers.

    Cards/Flyers/Virtual Tours

    95% of our marketing materials may be emailed or web-

    posted. That means I can promote your property across the web at

    sites like Craigslist and at our community sites or send materials as

    visual emails to my professional network or potential buyers.

    Marketing Your Home I 10

  • Social Media

    Marketing Choices

    • Twitter address:

    • LinkedIn:

    • YouTube:

    • Facebook address:

    • Myspace address:

    • (list how to find you on various social media)

    Marketing Your Home I 11

  • Mobile Marketing

    Marketing Choices

    Anytime, Anywhere Convenience.

    I can send photos and information to a

    potential buyer’s computer, smart phone

    or tablet.

    Our internet sites are optimized to detect

    a searchers device type and deliver our

    content for smart phone, tablet and pad or

    desk top computer.

    Marketing Your Home I 12

  • Traditional Marketing

    Marketing Choices

    Yard Signs,

    Open Houses,

    Home Staging,

    Network Feedback,

    And ME!

    Marketing Your Home I 13

  • Pricing Your Home

  • Real Steps

    Pricing Your Home

    • Proximity to area amenities, schools and destinations • Access to major highways and public transportation

    • Structural and mechanical systems • Curb appeal and décor • Staging for sale


    Property Condition

    Price is Influenced by Several Factors

    • Interest rates and financing options • Competition from other homes • Economy and consumer confidence

    Market Condition

    Pricing Your Home I 15

  • Real Steps

    Pricing Your Home

    Maximizing Your Sale by Pricing Right

    Above Market Value

    • Limits the number of interested buyers

    Fair Market Value

    • Helps maximize profit

    • Attracts buyers

    • Increases your chance for a faster sale

    Below Market Value

    • Reduces profits

    • Limits your options if your home doesn’t sell quickly

    Interest is highest in the first few weeks!

    Pricing Your Home I 16

  • Real Steps

    Pricing Your Home

    Our Local Market

    • Your neighborhood average time on market

    • Your neighborhood average sales price

    • Percent above or below asking price

    • Factors influencing our local market

    Pricing Your Home I 17

  • Real Steps

    Pricing Your Home

    • Your reference to sales price of similar properties

    • Guide to developing listing price

    • I will do a comprehensive Comparative Home Marketing Analysis

    What is Your Home Worth?

    Comparative Home Analysis

    Pricing Your Home I 18

  • Representing Your Home

  • Mary Meyers

    Real Living Real Estate Agent

    My Mission

    To help you attain the highest possible price in the shortest

    amount of time while negotiating the details and

    representing your best interests.


    • Full time Real Estate Agent

    • 8 years member National Association of Realtors®

    • Premier Service® Trained

    • 98% Customer Satisfaction Rating

    • Graduate Realtors Institute

    Mary Myers, GRI

    Representing Your Home I 20

  • Real Living Real Estate

    My Company

    Launched as the 7th largest real estate brokerage in America

    Earned the Inman Innovator Award as the Most Innovative Real

    Estate Franchise

    Named the Most Productive Agents In The Nation – REALTOR®

    Magazine and The Most Promising New Brand - the Swanepoel

    TRENDS Report

    Top 10 Newsmakers – the Swanepoel TRENDS Report

    Named the Fastest Growing Real Estate Brand by REALTOR ®


    CEO, CMO and COO recognized in Inman Top 100 Leaders







    *Based on net offices opened/closed between 2009-2011 as shown NAR’s July/August REALTOR® Magazine 2011 Franchise Report

    Real Living Real Estate is a network brand of HSF Affiliates LLC, which is majority

    owned by HomeServices of America, Inc.™, a Berkshire Hathaway affiliate.

    Representing Your Home I 21

  • Real Living Real Estate

    My Network

    • 400 offices

    • 8,000 agents

    Representing Your Home I 22

  • Meet My Team

    Insert your office name here

    At Your Service

    Name – Office Manager

    Name – Transaction Coordinator

    Name – Marketing / Showing Coordinator

    Name – Mortgage Consultant

    Representing Your Home I 23

  • My Roles & Responsibilities

    Premier Service®

    I will listen to your goals, always be responsive, share

    customer feedback promptly and use my professional skills to assure your home sells quickly.

    Trusted AdvisorSM

    Comparative Home Analysis



    Merchandising Recommendations

    Estimate of Proceeds

    Financing Options

    Seller Disclosure Documents

    Seller Updates

    Customer Feedback

    Representing Your Home I 24

  • My Roles & Responsibilities

    Premier Service®

    I will help you evaluate offers and steadfastly represent your

    interests throughout the sale, always respecting your confidentiality.

    Skilled NegotiatorSM

    Review Offers

    Answer Objections

    Expedite Buyer’s Offer

    Negotiate Price and Terms

    Contract Contingencies

    Finalize Purchase Agreement

    Complete Negotiations

    Representing Your Home I 25

  • My Roles & Responsibilities

    Premier Servic