Top 50 Tips on How to Attract More Clients Using LinkedIn

8/13/2019 Top 50 Tips on How to Attract More Clients Using LinkedIn

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Contents

WHY USE LINKEDIN TO FIND CLIENTS?

CREATE AN IN-DEPTH PROFILE

YOUR LINKEDIN CHECKLIST

LIFE AFTER LINKEDIN

NETWORK

GET YOURSELF GOOGLE READY

GO THE EXTRA MILE

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Why Use LinkedIn to Find Clients?

LinkedIn has established itself as the premier professional community and networking tool.

With over 225 million users, in over 200 countries and territories, (as of June 2013) the site

has become a massive marketplace for professional people and services.

Studies have shown that LinkedIn has the highest visitor-to-lead conversion rate when it

comes to social media sites, at an incredible 2.74%. Thats 277% more effective than both

Facebook, (.77%) and Twitter, (.69%)!

But tapping in to this gold mine of a resource is not so straightforward. There are a number

of things that you can do to increase your chances of a good visitor-to-lead percentage.

In this report, were going to give you 50 tips that will help you maximize your ability to build

your business through LinkedIn and grow your customer-base.

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2013 All Rights Reservedc www.lorcankinsella.com


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Create an in-depth profile

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01. Include your full name

People may well search for you in different ways so make sure you include your full name, as

opposed to initials. Having your full name can also come across as open and professional.

02. Select a location thats as big of an area as possible

If you have the option to select a town or county, always go with the latter this way you are

increasing the size of the net and will be easily reachable by a larger number of people.

03. Make sure that the industry you select is correct

You would be surprised at the number of people who get this one wrong.

04. Include your credentials in the relevant sections

Make sure you list your qualifications in the relevant area. Again, many people overlook this

and it can be essential when contacting prospective clients.

05. Create a professional headline

Bear in mind that this headline is one of the first things that people will see when they look

at your profile. Your can also place your credentials here.

06. Customize your URL

This will benefit you when sending a link to prospective clients/employers, as it is a lot easier

to copy.



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13. Dont worry about achievements before 2000

You dont need to go too far back in time when it comes to listing the ins and outs. Unless

they were specific to your career path, they are unnecessary.

14. Be SMART

When it comes to content, keep in mind the following Specific, Measureable, Achievement,

Relevant, Timely. The SMART acronym doesnt just apply to goal-setting!

15. Consult

Doing volunteer work in your industry if you are not currently working will avoid career

gaps.

16. Keep everything up-to-date

Make sure your information all reflects your professional self currently. Delete old, irrelevant

items and make sure anything youve recently completed is put on your profile as soon as

possible.



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Go the extra mile


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22. Skills

Again, these are things that can be surprisingly useful in connecting with others. If you are

bilingual or have in-depth knowledge of HTML, show it off.

23. Awards and Honors

Always impressive, awards and honors not only show experience, but also that you are above

your competition.

24. Include your online presence

Using the Add Sections tool you can include content from your Wordpress blog or Twitter

feed, which adds another dimension to your profile.

25. Add a little something extra

There are a variety of LinkedIn applications that you can add to your profile to personalize it

even more. Apps like Amazons Reading List can become a talking point between you and

prospective clients.

26. Control your narrative

You can drag the section headings on your profile page to rearrange in what order they

appear. Placing the most important and interesting content at the top of the list will give

visitors a much smoother experience viewing your profile.



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Get yourself Google Ready

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27. Show your specialties

People may well search for you in different ways so make sure you include your full name, as

opposed to initials. Having your full name can also come across as open and professional.

28. Account for typos

If you have the option to select a town or county, always go with the latter this way you are

increasing the size of the net and will be easily reachable by a larger number of people.

29. Remember that Google reads your Headline

You would be surprised at the number of people who get this one wrong.

30. Edit your Summary, Description, Skills and Experiences

Make sure you list your qualifications in the relevant area. Again, many people overlook this

and it can be essential when contacting prospective clients.

31. Dont go overboard

Bear in mind that this headline is one of the first things that people will see when they look

at your profile. Your can also place your credentials here.

32. Link

This will benefit you when sending a link to prospective clients/employers, as it is a lot easier

to copy.



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Network

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33. Who are you and who needs you?

Ask yourself these two questions before you jump into networking Does my profile

represent me as a professional person? Who would potentially be interested in networkingwith me?

34. Join a group

When youve established whom it is that you want to get in touch with, find and join a group

comprised of your target audience.

35. Widen the search

Think about throwing the net a little wider. What other industries could harbour potential

clients? Do your skills translate elsewhere? Could your target market be increased? It never

hurts to try as many avenues as possible.

36. Get talking

Never underestimate the power of chatting. Start getting to know people, answer questionsand just get involved. The more you talk the more people will see your profile.

37. Help out

If you have the time, do favours. LinkedIn encourages endorsements from others so even if

you dont get paid for it, a recommendation from another member will look fantastic on your

profile.



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38. If you scratch their back

Start recommending people youve worked with in the past youll probably find theyll

return the favor. Be careful to only recommend people you genuinely feel are professionalpeople; you dont want to get the blame if someone hires a useless person.

39. Just ask

You can also just ask for recommendations from contacts. Use the Request

Recommendations tool, but personalize it a little. Let your contacts know how much you

value their opinion.

40. Upgrade

Upgrading your LinkedIn account will give you the option to see whos looked at your

profile. Drop a note to those whove stopped by. Offer a little more information or to answer

any questions they may have.

41. Use InMail

InMails have been found to be 30% more effective than regular email. Sending an InMail is

beneficial in that they are of a much more personal nature and the recipient can take a look

at your profile and learn about you right away. You do have to pay for this service, but the

great thing is that if you dont receive a reply to your mail within 7 days it is re-credited to

your account.



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42. Invite your contacts

The LinkedIn Toolbar for Outlook allows you to invite your Outlook contacts to network with

you on LinkedIn.

43. Use those contacts

Who does Dave Smith know? Is there anyone in Patricia Jones network that could be a

potential client? Keep an eye on your contacts contacts you never know why you might

find.

44. Use your status updates

This is a great way to subtly remind your contacts of who you are. They might suddenly need

your services and hadnt thought of you. Otherwise, its out of sight, out of mind.

45. Keep an eye on your contacts statuses

Any contact initiation could help you, so watch for what everyone else is talking about and

throw in your 2 cents when its appropriate.

46. Personalize your invites

When you send a contact invitation, its very easy to opt for the LinkedIn standard message,

but shows a great deal if you do write a little note. This can also open up a window of

communication.



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47. Work from the outside in

If there is a particular company that youre interested in reaching, first take a look at its page

and list of employees. Youre probably not going to be able to get in touch with the uppertier employees you need to talk to right away, so have a look at everyone else on the list.

Perhaps theres someone you used to work with, or went to school with. Linking with them

will give you an in from which you can then build on.



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Life after LinkedIn

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48. Think about other social platforms

You can strengthen your relationship with LinkedIn clients by following them on Twitter

and if you get close enough, adding them on Facebook.

49. Dont forget offline networking

Everything doesnt have to be online. Use LinkedIn as a starting block, but dont forget how

important face-to-face contact is invite your clients to dinner or drinks. Many people forget,

or simply just choose to ignore this, so it can give you a good edge.

50. Use LinkedIn to gather information

When youve managed to confirm a meeting with that person you mined on LinkedIn, spend

a decent amount of time on their profile. Get as much information as is relevant to you

remember how people put an awful lot about themselves in their profiles and this

knowledge will only help you when you do come to sit down with them.



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Your LinkedIn Checklist

Make sure youve completed the following items, at a minimum, when using LinkedIn to find

more clients.

Include your full name

Select a location thats as big of an area as possible

Make sure that the industry you select is correct

Create a professional headline

Customize your URL

Add a photo

Use the SMART guidelines for content

Keep everything up-to-date

Fill in the extras

Show your specialties

Create links on any other websites you have or are a member of

Establish your target market

Invite your contacts

Use your status updates

Use other social media platforms

Continue your networking offline


Top 50 Tips on How to Attract More Clients Using LinkedIn

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