What Millennials Want?How Financial Advisors Can Draw Millennials

What Makes Millennials an Important Demographic for Advisors?

$2 trillion in liquid assets.Expected to go up to $7 trillion by the end of the decade.

This will keep expanding as they enter their prime earning years. Source: Wells Fargo 2014 Millennial Study

53% of Millennials think about their financial future dailyThis is significantly more than boomers at 40%.

8 in 10 millennials feel they need to save now to survive economic problems down the road.

Source: Wells Fargo 2014 Millennial Study

What Makes Millennials an Important Demographic for Advisors?

Here are 4 ways Financial Advisors can engage with what seems to be a rather difficult group to court …

So How Can Advisors Engage Millennials?

1. Go where they are …Millennials are on social media channels so make yourself visible on these…

Millennials are hungry for information but like to scan information on slides, infographics etc.

2. Give them digestible bits of information …

They want to self-manage for the most part with some face-to-face interaction.

3. Give them value-added technology tools …

Millennials trust and like doing business with socially responsible companies and individuals.

4. Gain Their Trust

It’s Time for a Youthful Disruption!

Financial institutions dealing with millennial entrepreneurs need to change the way they sell, and more importantly, rethink the tools they use to sell their services.

… and here’s how …

Meet BizEquity

…The leading cloud-based, real-time, affordable online business valuation tool.

Touted as the most effective prospecting and sales tool advisors can have in their tool kit, BizEquity the leading online business valuation tool is making waves in the financial industry.

4 Features of BizEquity

Here are the features that make BizEquity a magnet to attract and retain Millennial clients

1. Real time dynamic valuation updated daily …

2. Zillow-esque feature on the homepage with a powerful search on 2.1M+ pre-valued businesses to get a sense of how the business is doing

and what the business is worth …

3. Useful advice and alerts about the business streamed in real time as the user goes through the valuation process …

4. Updated dashboard with an infographic-like view of each business’ value and key performance indicators …

4 Features that Make BizEquity Millennial-friendly…

The Opportunity for Advisors …

Offer affordably priced, value-add advisory services using online tools like BizEquity that appeal to and add value to millennial entrepreneurs and their businesses.

For more information and to get your own private label,go to wealthmanagement.bizequity.com

Request a FREE, no-commitment demo at info@bizequity.com